Everything Marketers Need to Know about Content Scoring
Gone are the days of set-it-and-forget-it campaigns. Marketers now must prove an ROI to have access to larger budgets and to be able to build a more robust team. Many…
Top 10 Tools To Improve Content Writing
Here at GAIN, we are huge fans of marketing tools to improve productivity. We often write about tools for workflow productivity and ways agencies can use their time better. Almost…
5 Places You Should Be Resharing Your Blog Content
As a marketer, you most likely participate in some company blogging. Whether you write weekly or sporadically, there is useful content under your name published on your agency’s site. Often,…
How to Encourage Collaboration Among a Growing Distributed Team
With team members distributed across multiple countries, our team is no stranger to working together from a distance. But as we’ve opened up to hiring team members who aren’t physically…
4 Productivity Hacks to Prepare Your Team for the Holidays
The holiday season is officially upon us. It’s the time of year for family, friends, and eating copious amounts of food. However, if your team doesn’t plan ahead, the pumpkin…
It’s Okay To Say “No”: When Your Agency Should Decline Potential Clients
It’s no secret that the primary goal of an agency is to contract new business and convert leads into clients. However, is there ever an instance in which it is…
Are You Making These Email Automation Mistakes?
Email automation is to a great marketer as a hammer is to a builder; a tool can extend your reach and capacity, but it is useless without the person behind…
How to Know if Your Marketing Automation Efforts Are Working
Marketing automation can save you time by allowing you to schedule weeks or months worth of content at a time. As a marketer, you understand the benefits of automation, since…
5 Surefire Ways to Minimize Turnover at Your Agency
When your superstar employee leaves to take an offer with a competitor, it can throw off a whole team. Beyond the personal sadness of losing a colleague and friend, you…
4 Guidelines for Streamlining Interagency Collaboration
Marketing is no longer about being a jack-of-all-trades. Agencies, particularly those of scale, tend to focus on a specific niche to deliver powerful campaigns for their clients. With so many…