3 Reasons Why Your Workplace Should Foster Health Initiatives
It might seem like your employees’ physical and mental health are personal problems to be dealt with on their own time outside of work. That’s why we talk about work-life…
How to Retain your Hard-Earned Clients
When you operate a digital agency, every client counts. You might know how valuable your services are, but selling a digital marketing package is harder than selling, say, a pair…
Quality Over Quantity: Why Instagram Bots Need To Disappear
This is a guest post by Abby Zufelt, a digital marketing director at the digital marketing agency, Markitors, where she helps build the relationship between brands and audiences. Unsolicited direct messages,…
How to Perform a Workflow Analysis with Your Marketing Team
A workflow analysis should be an important part of every organization’s growth strategy. It involves regularly examining and analyzing current workflows to keep processes efficient and up to date. A…
How to Convince Hesitant Clients to Utilize Content Marketing
Content marketing is not a new approach. Even Benjamin Franklin used it in 1732 to promote his printing business. He did so by publishing in the Poor Richard’s Almanack. But…
3 Signs Your Team Workload is Out of Whack
When your team’s workload becomes imbalanced, productivity drops and team members become frustrated. Some team members start taking on more work, and others start finding ways to do less. Whatever…
5 Tips to Re-Energize Team Productivity During Slow Seasons
Whether it’s summertime or holiday season, every team goes through slow periods during the year. According to a Captive Office Pulse study, workplace productivity can drop up to 20% and projects…
The 3 Biggest Challenges of Running Social Media Campaigns (And How to Solve Them with GAIN)
Running a social media marketing campaign is no easy feat. With multiple social networks to manage and the number of brand accounts surging on all of them, simply posting content…
How to Avoid Never-Ending Revision Cycles With Your Clients
As an agency or marketing team, it’s important to provide clients with an opportunity to add their feedback to the work that you’re doing. However, allowing endless rounds of review…
Who Should You Invite to GAIN? Managing and Defining Team Roles
Having a defined workflow is crucial if you want to keep your digital marketing campaigns on track and make sure your team is meeting its goals. Defining the roles of…