Recently, we surveyed several marketing leaders who all shared the exact same reality: while AI tools have helped speed up content production, they’ve created a massive new bottleneck — there is now far more content waiting for review than ever before. Many leaders noted that it’s time to distinguish which content needs a light, quick pass versus an in-depth, multi-stage approval process due to potential legal, compliance, or brand risks. Treating every AI asset with…
As a marketer, you track plenty of metrics once content goes live: clicks, conversions, engagement, leads, and 20 other KPIs.…
AI was supposed to make content production more efficient. And it has. But for some marketing teams, that extra speed…
Point me to a marketing agency that doesn’t want to create a great experience for its clients. Yep, it doesn’t…
Content approval software sounds like a straightforward category until you start comparing the tools. Some platforms are built primarily for…
Recently, we surveyed several marketing leaders who all shared the exact same reality: while AI tools have helped speed up…
As a marketer, you track plenty of metrics once content goes live: clicks, conversions, engagement, leads, and 20 other KPIs.…
AI was supposed to make content production more efficient. And it has. But for some marketing teams, that extra speed…
As a marketer, you track plenty of metrics once content goes live: clicks, conversions, engagement, leads, and 20 other KPIs.…
Content approval software sounds like a straightforward category until you start comparing the tools. Some platforms are built primarily for…
Getting your marketing content approved is anything but simple. Marketing teams typically create all kinds of content, including social media…
Your social posts are in Gain, moving through approvals. But the landing page? You emailed the URL to your client…
If you’ve ever worked on content at a marketing or social media agency (or with any cross-functional marketing team for…
We’ve been busy behind the scenes at Gain, tinkering with ideas and listening to what you’ve been asking for. Today,…
As a marketing agency owner or marketer, you know how quickly one misplaced file or an outdated version floating around…
Do your content edit requests look something like this? You get a Slack message saying, “Blog post edits are in.…
If you’re an agency working with multiple clients, you know too well that managing feedback is the hardest part of…
We sat down with Cooper Chwialkowski, Content Marketing Specialist, to talk about his experience managing content approvals for multiple clients…
Say hello to Hoyden Branding! They’re a Gain Agency Partner headquartered in Holt, Michigan, with a knack for creating powerful…
Struggling to maintain a cohesive brand identity? We’ll explain the concept of branding assets to help you get it right.
