You send the client a Google Doc. Two days later you have three comments, a suggestion that contradicts one of them, and an email that says “looks good!” Is that an approval? Nobody’s sure. The sender isn’t sure. The client isn’t sure. The doc, which has been edited twice since, definitely isn’t sure. Google Docs is a great place to write. It’s less obviously a place to get a clear yes from a client. Google…
Round one: polite feedback. Round two: feedback that contradicts round one. By round five, legal has joined the thread and…
A campaign is ready to launch. Marketing has approved the messaging, but the legal department flags a claim on the…
Stay up to date with monthly social media updates across TikTok, Instagram, LinkedIn, Threads, and more. Don’t miss changes that…
The biggest holidays of the year are literally around the corner, and you’re probably already getting your Black Friday, Christmas,…
You send the client a Google Doc. Two days later you have three comments, a suggestion that contradicts one of…
Round one: polite feedback. Round two: feedback that contradicts round one. By round five, legal has joined the thread and…
A campaign is ready to launch. Marketing has approved the messaging, but the legal department flags a claim on the…
As a marketer, you track plenty of metrics once content goes live: clicks, conversions, engagement, leads, and 20 other KPIs.…
Content approval software sounds like a straightforward category until you start comparing the tools. Some platforms are built primarily for…
Getting your marketing content approved is anything but simple. Marketing teams typically create all kinds of content, including social media…
Your social posts are in Gain, moving through approvals. But the landing page? You emailed the URL to your client…
If you’ve ever worked on content at a marketing or social media agency (or with any cross-functional marketing team for…
We’ve been busy behind the scenes at Gain, tinkering with ideas and listening to what you’ve been asking for. Today,…
As a marketing agency owner or marketer, you know how quickly one misplaced file or an outdated version floating around…
Do your content edit requests look something like this? You get a Slack message saying, “Blog post edits are in.…
If you’re an agency working with multiple clients, you know too well that managing feedback is the hardest part of…
We sat down with Cooper Chwialkowski, Content Marketing Specialist, to talk about his experience managing content approvals for multiple clients…
Say hello to Hoyden Branding! They’re a Gain Agency Partner headquartered in Holt, Michigan, with a knack for creating powerful…
Struggling to maintain a cohesive brand identity? We’ll explain the concept of branding assets to help you get it right.
