482 million people use Pinterest monthly for inspiration and to plan their next purchase. Regardless of your industry, there’s something for all types of businesses on Pinterest to engage new shoppers and drive more traffic to their websites.
To get more traffic to your brand’s website through Pinterest, you should be regularly posting content on the platform. For that purpose, you need a reliable Pinterest scheduler.
But, with so many available tools, it’s hard to decide which is right for you. We’ve narrowed the list down to the 5 best Pinterest scheduling tools, which can help you publish more content more consistently.
Ready to learn about their unique features? Let’s go!
Top 5 Pinterest Scheduling Tools
1. Gain
First on the list is our tool, Gain. Gain is an intuitive tool designed to simplify social media management and content approval processes, including for Pinterest. It’s especially beneficial for marketing teams and agencies looking for an efficient way to schedule content on Pinterest and other popular social media channels, streamline approvals, and enhance collaboration.
Key features:
- Uploading and Publishing: Easily upload and preview your Pinterest pins, thanks to Gain’s dynamic editor which shows you exactly how your pins will look once published. This includes the image, title, link, description, and even the alt text.
- Approval Workflows: Automate the approval process, making it easier for your team and clients to review and approve pins efficiently. Clients can approve Pinterest pins with a single click without needing a password—they can simply access content from their email.
- Collaboration and Organization Hub: Centralize communication, allowing for real-time mentions, feedback, and revisions directly within the platform. Keep all your Pinterest pins organized with content tags and in folders.
Pricing💰: Gain’s Starter plan is priced at $99 per month when billed annually. This plan includes unlimited content approvers (clients), supports up to 6 workspaces each with its own content calendar, and allows for the creation of unlimited approval workflows, among other features.
2. SocialBee
SocialBee is a versatile social media management tool that supports a variety of platforms, including Pinterest. It’s designed to help marketing teams, agencies, and social media managers streamline their content scheduling, offering a suite of features to enhance productivity and engagement.
Key features:
- AI Post Generator: Speed up content production by writing engaging Pinterest posts with SocialBee’s AI tool.
- Personalization: Tailor your Pinterest posts with customized posting schedules, intelligent hashtag recommendations, and enhanced post personalization through unique font styling options.
- Analytics and Reporting: Gain insights into your Pinterest performance, helping you understand what content resonates with your audience and adjust your strategy accordingly.
Pricing💰: Plans start at $29 monthly for individual users and $179 monthly for agencies, supporting up to 5 users, catering to diverse needs. However, costs can increase significantly for higher tiers.
3. Hootsuite
Hootsuite stands out as a powerful tool for branding managers and creative and marketing teams looking to optimize their presence on Pinterest and other social media platforms. With its comprehensive suite of features, Hootsuite enables users to create, schedule, and publish content seamlessly, ensuring your Pinterest strategy is both effective and efficient.
Key features:
- Scheduling and Publishing: With Hootsuite, you can schedule and publish pins from the Hootsuite dashboard and see how exactly your pins will appear on the feed.
- Analytics: The platform offers detailed analytics tools, helping you understand the performance of your Pinterest content. You can analyze post engagement, compare your performance with competitors, and adjust your strategy accordingly.
- Social Listening: Hootsuite’s social listening tools enable you to monitor mentions, keywords, and trends related to your brand or industry on Pinterest. This feature helps in engaging with your audience more effectively and tailoring your content to meet their interests.
Pricing💰: The starting price for the basic plan is $99 per user, per month when billed annually, which may be pricier than similar offerings.
4. Buffer
Another Pinterest scheduling tool is Buffer. Buffer is a versatile social media management tool that supports scheduling for Pinterest, allowing creative teams to streamline their content planning and execution. It’s designed to enhance engagement and efficiency across your social media channels.
Key features:
- Scheduling: Set up a content calendar with custom times for each post to go live, or use the queue to automatically publish according to a preset schedule, ensuring your Pinterest account remains active and engaging.
- Browser Extension: Download Buffer’s browser extension to save and publish new posts whenever you’re on the web.
- Content Repurposing: Repurpose your Instagram, Facebook, and X (Twitter) posts as pins and schedule them to Pinterest with Buffer’s easy-to-use composer.
Pricing💰: Buffer’s pricing includes a free plan for basic scheduling and paid plans for additional features like analytics and collaboration, starting at $6 per user, per month for one social channel. Agency plans begin at $120 monthly for up to 10 channels, offering scalable options for various needs.
5. Tailwind
Lastly, we’ve got Tailwind—a popular social media and email marketing tool that can be used as a Pinterest scheduler. It simplifies content planning, design, and analysis, allowing brands to grow their online presence efficiently.
Key features:
- Pin Design Tools: Easily create eye-catching pins with customizable templates and design elements directly within Tailwind, enhancing visual appeal.
- Smart Scheduling: Tailwind analyzes your audience’s engagement to recommend the best times for posting, maximizing visibility and interaction.
- Smart Recommendations: Leverage Tailwind’s recommendations and easy fixes to maintain a healthy queue of scheduled pins.
Pricing💰: The basic package for one user starts at $24.99 per month.
Top Pinterest Scheduling Tools: Take Your Pick
Selecting the right scheduling tool for your Pinterest content is crucial to making your brand stand out.
Start by considering what your creative team, agency, or clients really need. Is it a tool with powerful pin design features? Then, Tailwind might be just what you’re looking for. If Pinterest content approvals are what you struggle with, then Gain could be your go-to solution.
There’s a tool for every need and budget out there. Simply identify your Pinterest bottlenecks and choose the best scheduler accordingly.
Gain caught your attention? Why not give it a shot with a free trial? Try Gain at no cost.
