Do a quick Google search for “social media content calendar,” and you’ll find dozens of downloadable spreadsheet templates from some of the biggest names in marketing. While these downloadable documents are filled with creative ideas, there is one major issue: spreadsheets are a terrible way to create and collaborate on social posts, especially if you want to include images or video, i.e., the type of content that audiences crave on social media. What’s more, sending…
Anyone working in the world of digital marketing knows that workloads can be seasonal – with ups and downs in the number of incoming projects depending on the time of year. Often, there is a significant amount of downtime during the summer months as well as during the holidays. So how can your agency stay productive during these quieter periods? Even when you have little work to do, there are plenty of ways you can…
Agencies that employ external teams or freelancers have always been able to invite those teams to GAIN as Contributors. Originally, Contributors could only create content and save it in drafts. This limited access kept the opportunities of the Contributor role to a minimum. These limitations were set as a way to keep security and control of client work between the agency and the client. Now, we’ve revised the role of the Contributor to allow greater…
Marketers do all they can to avoid contact with spam accounts, but what many don’t know is that spam accounts can come in many different forms to confuse users into interacting with them. This leads to inaccurate analytics if you’re looking to engage with genuine audiences, and in some cases, you might build your marketing strategy based on these faulty results. That’s why it’s important to be informed on how spam accounts can engage with…
Content creators can agree that video posts are an ever-growing trend on social media. In mid-2016 it was reported that 78% of Internet users watched online videos weekly, 55% watched them daily, and 92% of mobile video consumers share videos with others. As more and more of our social newsfeeds fill up with video content, we’ve optimized GAIN to support a variety of video formats with video customization options that your followers will love. Using…
It can be challenging to plan social media content that coordinates with important dates each month. That’s why we’re excited to present a great new feature for your social content planning: GAIN’s calendar labels. This feature will help you add and remember important dates in each of your social channel calendars and quickly view all labels at a glance on each of your client calendars. Calendar labels can span multiple days or weeks, can be…
It’s important for agencies and the brands they manage to review and approve all social media content and marketing materials before they are published. However, managing the workflow for each piece of content can be a nightmare for both the content creators (i.e. agencies and marketing teams) as well as the final approver or client. Even with all of the new social tools available, managing the content approval process still presents a challenge. It can…
GAIN’s Facebook channel comes equipped with many user-friendly editing tools to help content creators make a flurry of dynamic, engaging social media posts, with every content detail customized to your clients’ wishes. Some of these tools may have gone unknown to you since you’ve been using GAIN, as there are many available. That’s why we thought we’d create a quick walkthrough of all the post editing tools available on GAIN Facebook channels so you can…
For anyone managing multiple Twitter accounts with multiple contributors, having an approval process in place is crucial. Not only does an approval process ensure that your tweets are appropriate for each account but it also helps minimize mistakes — whether it’s poor timing, grammatical issues, or spelling errors. GAIN can help your team rest assured that your posts are always error-free. GAIN also automates the entire approval process, from creation to approval to scheduling of…
Content Tags give you the ability to categorize your GAIN content any way you see fit. Add as many tags as you want to any post, consolidating posts into specific groups that help speed up your content workflow. Here are some ideas on how you can utilize GAIN’s Content Tags to organize your content better: 1. Tag By Event Your company may have a Demo Day coming up next week and, later in the month,…
