Co-creation for product innovation
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- A fan creates an all new LEGO construction on his or her own time.
- The fan uploads it to the LEGO Ideas website.
- Their idea has a set amount of time to garner 10,000 supporters on the LEGO Ideas page.
- Fans do all of their own promotion to drive those 10,000 supporters.
- Once they reach 10,000 supporters, the LEGO review team picks their favorites.
- The best LEGO Idea creations become real LEGO playsets sold worldwide, with a percentage of the sales going to the creator.
Co-creation throughout the customer lifecycle
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- Parcelcopter – a drone delivery research project, which could enable companies to be more responsive, agile and cost-efficient.
- “Smart glasses” and augmented reality – co-created with a DHL customer to improve inventory and warehouse picking efficiency.
- IoT Report – an industry report, authored by DHL and Cisco, that identifies and evaluates the implications and use cases of the Internet of Things in logistics.
Co-creation in a more streamlined way
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