Do you spend too many hours creating new assets? Learn how to repurpose your blog posts into social media content to free up time and energy.
Nowadays, social media managers need to be creative to stand out. Creating effective content over a variety of social media platforms takes time and energy. It can be tricky to figure out what works and what doesn’t. Sometimes you need to go back to the drawing board, but what if sometimes you don’t?
You can save resources and avoid risky new content by repurposing your tried and true posts. Parcel up your long-form content into bite-sized TikToks, Threads posts, and Instagram carousels to get more out of your best-performing content.
Benefits of Repurposing Blog Content into Social Media Posts
There are a variety of benefits of repurposing blog content into social media posts. If you incorporate a content repurposing workflow into your client’s social media strategy, you can take their brand’s performance to the next level.
The primary benefits of repurposing are:
- Save resources: Save yourself time, money, and energy by repurposing content that you already know does well with your audience. You can keep your posting schedule consistent while spending less of your precious budget on content creation.
- Keep branding consistent: By repurposing your blog posts into content for your social media platforms, you can also achieve a consistent brand image.
- Helps with SEO: When you distribute your content across multiple online platforms, you drive additional traffic to your website and reinforce your SEO efforts.
To help you get the hang of this useful strategy, we’ve handpicked five examples of brands that are successfully repurposing their blog content into social media assets.
5 Real-life Examples of Brands Repurposing Blog Content into Social Media Posts
1. Growclass
Growclass is a Canadian company that offers marketing training courses and access to its professional network. Their branding is fun, hip, and friendly with quippy blog posts like Brat Girl Marketing.
The brand recently wrote a blog post for their website about Canadian brands to support in the wake of Trump’s proposed tariffs. They later repurposed the blog into an in-feed carousel on LinkedIn.
By taking snippets of their original copy and posting them in a scannable format, they extended the reach of their already created content. The video carousel also acts as a preview which drives traffic to their website for those who want to access the entire article.
2. Gain
At Gain, we believe in the power of repurposing so much that we do it regularly ourselves. As a social media management tool, we want to help agencies streamline their posting strategy, and we also have to do it too.
We’re big fans of blog posts, so once all the hard writing work is done, we like to take advantage of it. Take, for example, our recent blog post about Threads trends. We wrote a comprehensive article about how to boost your strategy on the social media platform in 2025. Next, we picked out the key points and made a nifty little Instagram carousel.
We find this effective because so much of the legwork is already done. All you need is a little bit of creativity and social media knowledge to transform the format.
Moreover, short-form content like this reaches a different audience than those willing to read a more extensive article. You can appeal to a wider variety of potential clients by diversifying the way you present your information.
3. Adobe
Computer software giant, Adobe, also uses repurposing as a method of diversifying their content and its reach. Adobe’s blog features top tips, industry news, and information about new features.
They recently rolled out Beta testing for their content authenticity feature and detailed all the information in a blog post. In addition, they created a portrait-oriented video to visually explain the new feature and how it works. You can see here that they posted it on their Threads feed.
This social media-friendly content breaks down all the key points in an aesthetically appealing format. This saves time, as it can be cross-posted to Instagram and TikTok, or anywhere that hosts short-form videos. Once again, this gives the brand a chance to reach a wider audience and increases your share of voice. This means that not only getting yourself involved in conversations, but also leading them.
4. Wolf & Badger
Wolf & Badger is an online marketplace that hosts fashion, beauty, and homeware brands with a focus on ethical consumption. The London-based brand has a blog, called the ‘magazine’, where they spotlight creatives and give sustainability tips.
They repurpose their blog posts, such as this one with author Leah Thomas, into Instagram posts. They use quotes and copy from the posts for the captions, no extra writing or thinking required!
This particular example demonstrates how you can use older content to keep your posting schedule consistent for years to come. The Instagram post appeared in April 2025, despite the original article being published in November 2023. Repurposing this content can breathe new life into older posts on your website and keep them in the conversation.
5. The Gottman Institute
The Gottman Institute is a research-based organization that specializes in interpersonal relationships. They provide tools and frameworks derived from decades of psychological research to help people in their personal lives.
Their blog has lots of detailed, long-form articles to present their research. They take key insights from these articles and create eye-catching social media content, which they post on Facebook and Instagram.
You can see here that they repurposed their blog post Why are you still single? into a Facebook post. They also include a call to action at the end to encourage people to visit the original blog, which increases website traffic.
Posting these tidbits on social media helps to generate a higher return on investment (ROI). Research can be costly, and repurposing it into social media content makes the most of their efforts and their social media budget.
The Bottom Line
As you can see, repurposing your content to get more bang for your buck is something of a no-brainer. These brands have demonstrated how repurposing can reach a wider audience, keep older content relevant, and better distribute resources.
Repurposing can, however, take time. You need to identify best-performing content and add it back into your social media schedule. We think you should use a tool like Gain, which can easily do these jobs for you. Gain also quickly duplicates your social media posts across different platforms, no fiddly reworking necessary! So why not give repurposing a go?
Get started with Gain today and watch your content work harder and smarter for your business.
