Photo by krakenimages via Unsplash You’ve just brought a new client on board. Exciting milestone. But here’s the reality: the first few weeks of a client-agency relationship set the tone for everything that follows. And according to one study, 81% of agency leaders say strong client relationships are the number one factor in retaining accounts, ranking even higher than clear communication (67%) and campaign performance (49%). In other words, the relationship itself is the true…
If you’ve ever worked on content at a marketing or social media agency (or with any cross-functional marketing team for that matter) you already know that the content workflow is never as simple as “we create, clients approve.” Sometimes the account manager needs to approve first.Sometimes the creative director wants a final look.Sometimes legal needs to sign off before anything leaves the building. And yes… sometimes a client is waiting on all of that. Over…
Designed by Freepik B2B doesn’t have to mean ‘Boring-to-Boring’! In this article, we share creative B2B social media content ideas that’ll bring some energy to your next campaign. Every B2B marketer faces the same challenge: keeping social media campaigns engaging in a professional world that sometimes feels all business and no fun. But here’s the good news—you don’t have to settle for bland content just because you’re targeting other businesses. When done right, B2B social…
Mistakes are part of doing business, especially in fast-paced client work where deadlines, approvals, and deliverables all collide. While no agency or freelancer can avoid them entirely, what truly matters is how you respond. Handled poorly, a small slip can spiral into lost trust, bad reviews, or even a broken contract. But when you own up to an error and communicate it well, you can actually strengthen your client relationship. In some cases, clients walk…
Photo by KoolShooters Looking for seasonal content inspiration? Try these 7 fall social media ideas to engage your audience and grow your reach. Pumpkin spice, cozy vibes, and fresh creative opportunities—fall is one of the best seasons for engaging content. You should take advantage of everything the season has to offer to boost your brand (or your clients’ brands if you’re an agency) on social media. There are a number of tried and true methods…
Discover the five best Threads schedulers for 2025 to automate posting, streamline team and client collaboration, and grow your audience effectively. Are you looking for the best Threads scheduling tool to help you automate posting on the platform? Whether you’re a solo creator, social media manager, or part of an agency, the right tool can save you time and boost your reach. In this article, we’ll review the five best Threads schedulers for 2025. For…
Struggling to manage seasonal campaigns across clients? Discover 6 practical tips to simplify your content planning process year-round. As a marketing agency, growing your client list is a good thing. As you succeed with this, however, a new challenge begins. Juggling various clients and their individual needs requires skill, careful planning, and hyper-organization. Seasonal content planning can be particularly tricky to manage. Each client has their own pressing priorities, like product drops, event tie-ins, and…
Photo by Monstera Production Many marketing agencies run into the same issue—they don’t have a proper content review process. A process where both you and your client know what’s expected, who gives final approval, when feedback is due, and where that feedback actually lives. Most of the time, that feedback lives in emails. And that’s just plain unproductive. In this article, we’ll show you how to create a client-friendly content review process that will keep…
Photo by Roberto Nickson on Unsplash As a marketing agency owner or a marketer, you’re all too familiar with the domino effect that a single misplaced file can trigger. Disorganized marketing materials and branding assets can lead to more than just an inconvenience—they can disrupt your workflow, confuse your team, and even impact your relationships with clients. But it’s a fixable problem. Getting a handle on how to organize marketing materials is a game-changer for…
Learn how to optimize your visuals for each platform with these 15 social media post design tips—simple, effective, and up to date. If you’re a social media manager, one of the hardest parts of your job is keeping up with all the different platforms. While you can recycle some assets to create content faster, you need to know about the best-performing formats for each platform you use. The job of posting on multiple social media…
