As a marketing agency, having non-responsive clients can be a frustrating and challenging experience. When clients go dark, it can be tough to know how to handle the situation, especially when you depend on their input to move forward with a project. In this article, you’ll learn seven effective strategies that you can use to handle unresponsive clients and ensure that your projects stay on track. As a bonus, we’ve also included an email template…
Photo by Andrew Neel on Unsplash As more than 4 billion people are active on social media, organizations are using it to connect with their audience and build their brands. However, with great power comes great responsibility, and social media compliance is a critical aspect that can’t be ignored. Despite its significance, many marketing professionals tend to shy away from it, possibly due to social media regulations’ complexity and ever-changing nature. But fear not, as…
News From the Design Team at Gain ⚡️ Today we unveiled a new look for Gain. Our team is always busy adding new features, and although that is great for our users, it presents a challenge in terms of design. How can we keep adding functionality to Gain without cluttering the user interface and making it feel overwhelming? To our Design team, how our users feel while using Gain is just as important as what…
Photo by Solen Feyissa on Unsplash Are you looking to up your social media game in 2025? Then you need to be using TikTok for your business! And while you might think this app is all about trendy dances and viral challenges, it’s actually a goldmine for marketers. With an impressive 755 million users in 2022 (and counting), TikTok presents a unique opportunity for B2C and B2B businesses to connect with the younger audience in…
You’ve got your client’s marketing content all polished up and ready to go. But before it can see the daylight, it needs to get approved. Often by multiple stakeholders. Multiple people with multiple opinions can turn content approval into a real slog, especially if you’re relying on emails and spreadsheets. Worse, if the process drags too long, it can seriously frustrate your clients and damage your relationship with them. Ouch. Thankfully, a marketing content approval…
Innovation and creativity lie at the heart of truly successful marketing teams. New ideas, however, can sometimes take time to come by. As the Harvard Business Review points out, brainstorming can streamline creative processes. But can you get it right? Brainstorming isn’t just throwing half-baked ideas at a wall and hoping something sticks. You need to handle it with care and finesse to avoid potential disaster and unlock the full potential of your team’s creativity.…
If you’re scratching your head wondering how to use LinkedIn as a business (and no, we’re not talking about just talent hunting), this article is tailor-made for you. With over 900 million users across 200 countries and regions, LinkedIn is a de facto leading business and employment-focused platform. Most importantly, it’s a powerful tool for businesses looking to amp up their brand, reach new audiences, and even close deals. But before you start firing off…
Marketing workflow automation may not sound like the most glamorous topic. But if you’re a social media or creative agency, it’s the secret sauce that can help you work smarter, not harder.After all, marketing automation has the biggest commercial impact on agencies and their clients, according to Statista. By automating tedious marketing tasks, you can free up time to focus on more creative and strategic work. And marketing workflow automation can improve client-agency relationships, driving…
If you’re already Googling “How to Improve Agency-Client Relationship,” you’re off to a rocky start. But don’t fret. We believe that every business partnership should be worth the effort to make it a success. Success, however, is not something that comes easily. It takes time and dedication from both sides to establish mutual trust and complete transparency. Once these foundations are solid, you can focus on the real work. And this is where things can…
Google is discontinuing individual post metrics for Google Business Profiles, as they shift from a dedicated dashboard to a new experience where users manage their profile via the search engine results page (SERP).
