Photo by Georgia de Lotz on Unsplash Unleashing the full potential of social media in your marketing strategy is no joke. It’s not enough to simply exist in the digital realm and hope for the best. You need to crack the code on how to measure social media success and rise above the sea of mediocrity. It is, therefore, imperative to measure your social media performance to assess your position and pinpoint areas for improvement.…
Photo by The Connected Narrative on Unsplash The world of digital marketing is a constantly evolving landscape. To stay ahead of the game, you must have a steady stream of clients who trust you to help them succeed. But, acquiring new clients can be a challenge for even the most experienced digital marketers and marketing agencies. And, if you’ve just started a marketing agency business, getting new clients can be especially tricky. In this article,…
In today’s digital age, social media has become an integral part of business marketing strategies. And with over 4.9 billion social media users worldwide, companies are constantly searching for the most effective platform to reach their target audience. Two of the most popular social media platforms among businesses are TikTok and Instagram. But which one is better for your organization? This blog post will highlight the key differences between the two social media platforms and…
As a marketing agency, having non-responsive clients can be a frustrating and challenging experience. When clients go dark, it can be tough to know how to handle the situation, especially when you depend on their input to move forward with a project. In this article, you’ll learn seven effective strategies that you can use to handle unresponsive clients and ensure that your projects stay on track. As a bonus, we’ve also included an email template…
Photo by Andrew Neel on Unsplash As more than 4 billion people are active on social media, organizations are using it to connect with their audience and build their brands. However, with great power comes great responsibility, and social media compliance is a critical aspect that can’t be ignored. Despite its significance, many marketing professionals tend to shy away from it, possibly due to social media regulations’ complexity and ever-changing nature. But fear not, as…
News From the Design Team at Gain ⚡️ Today we unveiled a new look for Gain. Our team is always busy adding new features, and although that is great for our users, it presents a challenge in terms of design. How can we keep adding functionality to Gain without cluttering the user interface and making it feel overwhelming? To our Design team, how our users feel while using Gain is just as important as what…
Photo by Solen Feyissa on Unsplash Are you looking to up your social media game in 2025? Then you need to be using TikTok for your business! And while you might think this app is all about trendy dances and viral challenges, it’s actually a goldmine for marketers. With an impressive 755 million users in 2022 (and counting), TikTok presents a unique opportunity for B2C and B2B businesses to connect with the younger audience in…
You’ve got your client’s marketing content all polished up and ready to go. But before it can see the daylight, it needs to get approved. Often by multiple stakeholders. Multiple people with multiple opinions can turn content approval into a real slog, especially if you’re relying on emails and spreadsheets. Worse, if the process drags too long, it can seriously frustrate your clients and damage your relationship with them. Ouch. Thankfully, a marketing content approval…
Innovation and creativity lie at the heart of truly successful marketing teams. New ideas, however, can sometimes take time to come by. As the Harvard Business Review points out, brainstorming can streamline creative processes. But can you get it right? Brainstorming isn’t just throwing half-baked ideas at a wall and hoping something sticks. You need to handle it with care and finesse to avoid potential disaster and unlock the full potential of your team’s creativity.…
If you’re scratching your head wondering how to use LinkedIn as a business (and no, we’re not talking about just talent hunting), this article is tailor-made for you. With over 900 million users across 200 countries and regions, LinkedIn is a de facto leading business and employment-focused platform. Most importantly, it’s a powerful tool for businesses looking to amp up their brand, reach new audiences, and even close deals. But before you start firing off…
