It’s not hard to see why working remote is appealing – it certainly has its perks. You spend less time commuting, have more autonomy, and face fewer distractions. The positives of remote work far outweigh any negatives. However, it can be difficult to form strong bonds with your teammates when you don’t work in the same office. According to Igloo’s 2019 State of the Digital Workplace Report, 70% of remote employees feel left out of…
Hiring is one of the biggest challenges in managing an agency. Between a growing skills gap and the obstacle of attracting the right candidates, hiring for your agency can be a stressful task. Once you find the right team member, it’s equally important to retain them. The last thing you want to do is invest a lot of time and resources to find a replacement. An organization is only as successful as its people, which…
The type of team or work environment you create can be a significant factor in your agency’s success. Some organizations tend to be competitive to get ahead, while others win through collaboration. Which environment produces better results? Numerous studies suggest that teams achieve more when they collaborate. For instance, companies like Microsoft and Adobe have turned away from highly competitive tactics and are instead implementing strategies to create a more collaborative work environment. Incidentally, their…
Client demands continue to increase – and it’s no surprise that many marketing agencies choose to partner with another agency or contractor to help them lighten their workloads. A LinkedIn survey reports that 51% of marketers cite a lack of time to create content as one of their top marketing challenges. Furthermore, 30% of marketers say an external agency or consultant is one of the top resources for content creation for their organizations. If your…
When summer hits, it can be easy to get distracted from doing anything work-related. You might find yourself daydreaming about an upcoming beach trip or some other fun-filled activity. It’s hard to get motivated when nearly half of the office is out on vacation. The good news is that you’re not the only one who has trouble maintaining a high productivity level during the warm weather months. According to Grasshopper, 25% of workers feel less…
As a marketer, you can strike out on your own as a freelancer or get a job with an agency. On the one hand, it may seem like more and more people these days are choosing to work for themselves. Freelance marketers tout the benefits of being their own boss, deciding which clients to take and from where to work, creating their own schedule, and more. However, they have to handle every aspect of the…
Everyone fails at something at some point or another. It’s not a question of if it will happen, but when. The important thing is to learn how to navigate failure and to make the best of it, especially when you are working as a team. Failure can be a valuable teacher. It can push you to reexamine your assumptions, analyze your processes and pipelines, get creative with new strategies, and make changes for the better. …
Are you spending more time sending emails back and forth with clients versus being creative? Using email or spreadsheets to manage content approvals can slow down your entire team and even hurt your client relationships. Not only is it time-consuming to send content to clients for approval and to get feedback, but client feedback can quickly get scattered in multiple documents. Without a central location, it’s easy to forget who has looked at what and…
As client demands increase and managers expect high levels of productivity from their employees, team members can quickly become overworked and experience burnout. A Gallup study of nearly 7,500 full-time employees revealed that about two-thirds of workers experience burnout on the job. Thirty-two percent of employees cited an unmanageable workload as a top contributor to burnout. When employees are overworked and stressed, they may find it challenging to complete all of their tasks. As their…
Being a content creator, you’re constantly asked to come up with fresh, innovative ideas. But sometimes brainstorming efforts become stalled. We’ve all been there. That’s why we came up with a list of 15 ideas that can help you write more content for your clients. Of course, it’s important to remember that the best content adds value to the target market, so always tailor topics to pain points and opportunities of the customer. For anyone…
