The Gain Team, Author at The Gain Blog

In Productivity

Is Your Agency More Collaborative or Competitive?

July 29, 2019 5 Mins Read

The type of team or work environment you create can be a significant factor in your agency’s success. Some organizations tend to be competitive to get ahead, while others win through collaboration. Which environment produces better results? Numerous studies suggest that teams achieve more when they collaborate. For instance, companies like Microsoft and Adobe have turned away from highly competitive tactics and are instead implementing strategies to create a more collaborative work environment. Incidentally, their…

In Productivity

5 Tips for Transitioning Workloads to Another Team

July 18, 2019 4 Mins Read

Client demands continue to increase – and it’s no surprise that many marketing agencies choose to partner with another agency or contractor to help them lighten their workloads. A LinkedIn survey reports that 51% of marketers cite a lack of time to create content as one of their top marketing challenges. Furthermore, 30% of marketers say an external agency or consultant is one of the top resources for content creation for their organizations. If your…

In Productivity

7 Tips to Keep up Productivity Levels During the Summer

July 11, 2019 5 Mins Read

When summer hits, it can be easy to get distracted from doing anything work-related. You might find yourself daydreaming about an upcoming beach trip or some other fun-filled activity. It’s hard to get motivated when nearly half of the office is out on vacation. The good news is that you’re not the only one who has trouble maintaining a high productivity level during the warm weather months. According to Grasshopper, 25% of workers feel less…

In Marketing & Social Media

Why Working at a Marketing Agency Might be Right for You

July 3, 2019 4 Mins Read

As a marketer, you can strike out on your own as a freelancer or get a job with an agency. On the one hand, it may seem like more and more people these days are choosing to work for themselves. Freelance marketers tout the benefits of being their own boss, deciding which clients to take and from where to work, creating their own schedule, and more. However, they have to handle every aspect of the…

In Productivity

5 Tips to Handle Failure as a Team

June 25, 2019 5 Mins Read

Everyone fails at something at some point or another. It’s not a question of if it will happen, but when. The important thing is to learn how to navigate failure and to make the best of it, especially when you are working as a team. Failure can be a valuable teacher. It can push you to reexamine your assumptions, analyze your processes and pipelines, get creative with new strategies, and make changes for the better. …

In Marketing & Social Media

4 Tips for Setting up a Content Approval Process with Your Clients

June 19, 2019 5 Mins Read

Are you spending more time sending emails back and forth with clients versus being creative? Using email or spreadsheets to manage content approvals can slow down your entire team and even hurt your client relationships. Not only is it time-consuming to send content to clients for approval and to get feedback, but client feedback can quickly get scattered in multiple documents. Without a central location, it’s easy to forget who has looked at what and…

In Productivity

6 Ways Leaders Can Help Employees Manage Their Workload

June 11, 2019 5 Mins Read

As client demands increase and managers expect high levels of productivity from their employees, team members can quickly become overworked and experience burnout. A Gallup study of nearly 7,500 full-time employees revealed that about two-thirds of workers experience burnout on the job. Thirty-two percent of employees cited an unmanageable workload as a top contributor to burnout. When employees are overworked and stressed, they may find it challenging to complete all of their tasks. As their…

In Marketing & Social Media

15 Content Marketing Ideas For When You Don’t Know What to Write

June 5, 2019 5 Mins Read

Being a content creator, you’re constantly asked to come up with fresh, innovative ideas. But sometimes brainstorming efforts become stalled. We’ve all been there. That’s why we came up with a list of 15 ideas that can help you write more content for your clients. Of course, it’s important to remember that the best content adds value to the target market, so always tailor topics to pain points and opportunities of the customer. For anyone…

In Productivity

4 Tips for Introducing a New Productivity Tool to your Team

May 30, 2019 3 Mins Read

Productivity tools can help both individuals and teams stay on track. However, introducing a new productivity tool into your existing workflows can be challenging. Try to convince your team to adopt yet another digital tool, and you’ll likely be met with some resistance. That said, introducing a new tool that can help save time, resources, and provide a productivity boost doesn’t have to result in confusion or confrontation if you plan properly. Here are four…

In Marketing & Social Media

What Kind of Sales Content Should Marketers Write?

May 22, 2019 3 Mins Read

Companies that align marketing and sales teams produce incredible results. Businesses that have strong “smarketing” teams established generate 208% more revenue from marketing efforts. Whereas a misalignment between the sales and marketing teams can cost B2B companies 10% or more of revenue each year. One way marketing and sales teams can work together is through content along the sales funnel. And marketers, particularly, can help make sure this copy converts prospects. 75% of buyers want…