With team members distributed across multiple countries, our team is no stranger to working together from a distance. But as we’ve opened up to hiring team members who aren’t physically in the same location, we’ve learned it can be challenging to collaborate when you don’t see each other every day. Therefore, we’re constantly seeking new ways to improve how we work together. As we’ve scaled our team over the years, we’ve collected a great deal…
The holiday season is officially upon us. It’s the time of year for family, friends, and eating copious amounts of food. However, if your team doesn’t plan ahead, the pumpkin pie might not taste as sweet. The holiday season can be a busy time, so it’s important for your team to prepare. Here are four ways your team can best plan for your time away from the office and ensure you get the holiday rest…
It’s no secret that the primary goal of an agency is to contract new business and convert leads into clients. However, is there ever an instance in which it is more beneficial to turn down a potential client? It is okay, and sometimes necessary to the welfare of the business, for agencies to be selective with whom they decide to work. Sometimes, an agency may feel pressured to accept new work as a result of…
Email automation is to a great marketer as a hammer is to a builder; a tool can extend your reach and capacity, but it is useless without the person behind it. While an email automation tool can work even when you are offline, it can’t think for itself, meaning it can also get you into big trouble. If you mis-program a campaign, it can leave your clients with a bad taste in their mouth, hurt…
Marketing automation can save you time by allowing you to schedule weeks or months worth of content at a time. As a marketer, you understand the benefits of automation, since it makes your work more fluid and efficient. However, your boss or CEO might not understand the value of paying for software if they don’t see the ROI. Even if marketing automation theoretically allows you to “set it and forget it,” you should keep a…
When your superstar employee leaves to take an offer with a competitor, it can throw off a whole team. Beyond the personal sadness of losing a colleague and friend, you as the manager may also feel that you failed to satisfy that team member’s needs. What could you have offered to make their work experience more fulfilling and rewarding? Surprisingly, the answer is not always more money. Daniel Pink, a writer for the New York…
Marketing is no longer about being a jack-of-all-trades. Agencies, particularly those of scale, tend to focus on a specific niche to deliver powerful campaigns for their clients. With so many actors in the agency market, competition is only natural. However, collaboration might be in your best interest – and that of your clients. Imagine your client decides to branch out from their primary offerings to offer a new product to a different target customer who…
You’ve just signed a contract for a digital marketing plan for a growing brand. After several long conversations and negotiations, you came to an agreement, and they have just sent over the login information for their social pages so you can administer them. There’s just one hitch. They want to be able to post updates, too. You can’t tell them not to post; the pages belong to their company, after all. But how do you…
It’s 3 pm and you haven’t had your afternoon coffee yet. As you scroll through your to-dos, you feel your motivation waning. Glancing at the clock, you wonder how you will complete all your tasks for the day. Even when you love your job, it is normal for your productivity to drop from time to time. When deadlines are looming, sometimes you need a little inspiration to jumpstart your creativity. Here are some tips on…
It might seem like your employees’ physical and mental health are personal problems to be dealt with on their own time outside of work. That’s why we talk about work-life balance, right? Not exactly. While you shouldn’t nose into your employees’ health habits, it would be naive to think that work doesn’t affect their physical and mental health, and vice versa. Almost half of Americans claim that their primary source of stress is their workload…
