It’s 3 pm and you haven’t had your afternoon coffee yet. As you scroll through your to-dos, you feel your motivation waning. Glancing at the clock, you wonder how you will complete all your tasks for the day. Even when you love your job, it is normal for your productivity to drop from time to time. When deadlines are looming, sometimes you need a little inspiration to jumpstart your creativity. Here are some tips on…
It might seem like your employees’ physical and mental health are personal problems to be dealt with on their own time outside of work. That’s why we talk about work-life balance, right? Not exactly. While you shouldn’t nose into your employees’ health habits, it would be naive to think that work doesn’t affect their physical and mental health, and vice versa. Almost half of Americans claim that their primary source of stress is their workload…
When you operate a digital agency, every client counts. You might know how valuable your services are, but selling a digital marketing package is harder than selling, say, a pair of shoes. Each sale probably consumes a significant amount of your time. You are not alone. Kissmetrics finds that it is seven times less expensive to retain a customer than to acquire a new one. Even if you are not necessarily looking to grow your…
This is a guest post by Abby Zufelt, a digital marketing director at the digital marketing agency, Markitors, where she helps build the relationship between brands and audiences. Unsolicited direct messages, comments that don’t make sense, a spree of likes to your account. No, it’s not an odd Instagram malfunction. I’m referring to the B-word we all love to hate (or hate to love?): bots. It’s no secret that Instagram is trying to cut down on…
A workflow analysis should be an important part of every organization’s growth strategy. It involves regularly examining and analyzing current workflows to keep processes efficient and up to date. A successful workflow analysis can help marketing teams save money and time by illustrating what areas they need to update and improve, especially internal practices. Let’s take a look at how you can perform a workflow analysis with your marketing team. Track the Time of Your…
Content marketing is not a new approach. Even Benjamin Franklin used it in 1732 to promote his printing business. He did so by publishing in the Poor Richard’s Almanack. But it comes off as new because now there’s a term for educating the customer by using content. Because the notion of content marketing appeared only recently, it makes many clients hesitant about giving it a try. Fortunately, there are countless studies that show how effective…
When your team’s workload becomes imbalanced, productivity drops and team members become frustrated. Some team members start taking on more work, and others start finding ways to do less. Whatever the reason for the workload imbalance, realizing that there is one and taking the measures to reevaluate how work is distributed amongst your team is critical for a positive and productive work environment. Here are a few signs that your team workload might be out…
Whether it’s summertime or holiday season, every team goes through slow periods during the year. According to a Captive Office Pulse study, workplace productivity can drop up to 20% and projects can take up to 13% longer to complete during slow seasons. But even if your workloads come to a lull, you can still keep your team busy and productive. Here are a few ideas to inspire your team. 1. Tidy up your space The slower…
Running a social media marketing campaign is no easy feat. With multiple social networks to manage and the number of brand accounts surging on all of them, simply posting content is no longer enough to stand out. As a marketer, you must think strategically when designing and creating content in order to connect with your audience, drive long-term engagement, and keep your clients happy. Luckily, GAIN is here to help out you and your team.…
As an agency or marketing team, it’s important to provide clients with an opportunity to add their feedback to the work that you’re doing. However, allowing endless rounds of review or edits can quickly get out of hand, damaging the quality of a piece of content, or even your entire campaign, if you aren’t careful. When a content review process is not defined from the beginning, then the editing stages can lengthen uncontrollably and cause…
