The rise in ad-blocking technologies and decline of organic reach on social networks has forced marketers to find more creative ways to reach their target audiences. To combat these challenges, brands across all industries are lining up to co-create content with their users and industry influencers to help them reach their target customers by the thousands and tell their brand stories. This type of collaborative marketing, facilitated by both online and offline word-of-mouth, has become…
With an estimated monthly viewership of 7 billion, BuzzFeed can teach us all a thing or two about mastering content marketing. The clever wording and cheesy clickbait titles are carefully crafted to grab attention and increase reads. But the secret to BuzzFeed’s success doesn’t lie only in cat memes. It can also be attributed to well-thought-out data-driven decisions. Here are five lessons we can all steal from BuzzFeed when it comes to creating highly engaging…
Agencies that employ external teams or freelancers have always been able to invite those teams to GAIN as Contributors. Originally, Contributors could only create content and save it in drafts. This limited access kept the opportunities of the Contributor role to a minimum. These limitations were set as a way to keep security and control of client work between the agency and the client. Now, we’ve revised the role of the Contributor to allow greater…
Marketers do all they can to avoid contact with spam accounts, but what many don’t know is that spam accounts can come in many different forms to confuse users into interacting with them. This leads to inaccurate analytics if you’re looking to engage with genuine audiences, and in some cases, you might build your marketing strategy based on these faulty results. That’s why it’s important to be informed on how spam accounts can engage with…
You invest plenty of time in your social media marketing campaigns, which you hope to see reflected in your posts’ performance. Third-party scheduling and publishing tools, like GAIN, are a popular aid for Facebook marketing campaigns but have been stuck with the perpetuated myth that these tools can actually decrease post reach. Luckily, many studies, and Facebook itself, are breaking down the real effect third-party publishing tools have on post reach and debunking this myth.…
The paradigm of each client-agency relationship can vary greatly. Certain elements, however, are necessary to help both sides of the partnership communicate and collaborate effectively and efficiently. Typically, necessary elements include: Transparency Relationship-building Streamlined approval process Reacting effectively to media opportunities Collaborative communication In the time before tools like GAIN, a client-agency relationship that met the five elements above would demand a lot of effort. Both sides would notoriously waste hours sifting through email chains, digital…
Content creators can agree that video posts are an ever-growing trend on social media. In mid-2016 it was reported that 78% of Internet users watched online videos weekly, 55% watched them daily, and 92% of mobile video consumers share videos with others. As more and more of our social newsfeeds fill up with video content, we’ve optimized GAIN to support a variety of video formats with video customization options that your followers will love. Using…
After almost ten years of hashtags, new studies have led social media influencers to believe that hashtags might not be as useful as they once thought. These studies have compared post performance, with and without hashtags, on popular social media platforms, revealing interesting results. For example, when Caitlyn Jenner was first trending on social media you might be surprised to know that “Caitlyn Jenner” as a keyword set on Twitter trended higher than the hashtag…
It can be challenging to plan social media content that coordinates with important dates each month. That’s why we’re excited to present a great new feature for your social content planning: GAIN’s calendar labels. This feature will help you add and remember important dates in each of your social channel calendars and quickly view all labels at a glance on each of your client calendars. Calendar labels can span multiple days or weeks, can be…
It’s important for agencies and the brands they manage to review and approve all social media content and marketing materials before they are published. However, managing the workflow for each piece of content can be a nightmare for both the content creators (i.e. agencies and marketing teams) as well as the final approver or client. Even with all of the new social tools available, managing the content approval process still presents a challenge. It can…
