Photo by Ivan Samkov from Pexels Social media moves fast—like, really fast. In 2025, 5.42 billion people are scrolling, posting, and engaging online, and that number is only growing. To reach these people, you need to stay on top of the latest social media trends. But that’s hard sometimes, and you know it! Algorithms flip the script overnight, new platforms pop up, and yesterday’s viral content is today’s old news.If you’re wondering how to keep…
Want to know more about editing vs. revising and managing client feedback? Check out our best practice guide to learn more. Let’s face it: content is very rarely perfect the first time. As a social media marketing agency, you understand the collaborative process needed to make something good. Effective management of client feedback is crucial to producing the desired result. When this process goes poorly, it can lead to a strained relationship between you and…
How detailed is your social media agency contract? Find out if you’re covering all the bases, plus, grab a free contract template. A social media agency contract is important to the success of any agency-client relationship. These contracts protect the interests of both parties by clearly defining the terms of your arrangement. Effective client-agency communication is vital. Although contracts might sound scary, they’re a good thing! A solid contract ensures everyone understands their rights and…
Photo by solidpixels. on Unsplash Does your creative agency’s portfolio feel like a random collection of projects? If so, it’s time to give it focus. If you run a creative agency (marketing, social media, or advertising), landing clients is often the biggest challenge. A strong portfolio showcasing your best work can make all the difference. Clients want to see the results you can deliver, and your past projects are the ultimate proof of your agency’s…
Are you looking to expand your social media posting capabilities? Read on to learn how to master posting on multiple social media sites at once. We all want to save time, so it’s no surprise that scheduling social media content across multiple platforms at once is an appealing strategy. Cutting down on admin time can help you maximize your productivity. When you post on multiple social media sites at once, there are a whole bunch…
Photo by Jotform on Unsplash Need a social media policy? This guide walks you through crafting one from scratch, with a customizable template to keep your brand protected. Social media can be awesome for your brand—or a total disaster. One minute, your team posts something funny, and people love it. The next, someone says something that gets taken the wrong way, and now you’re in full social media crisis management. That’s why having a social…
You stare at your screen, fingers frozen above the keyboard. Another post is due, but your creativity is running on empty. Your to-do list is packed, clients are waiting, and you’re wondering how long you can keep up this pace.For social media managers, this daily struggle is all too real. But there’s a better way: batch content creation. Instead of creating posts one by one, batching helps you plan, create, and schedule multiple posts at…
Photo by Quino AI on Unsplash A social media crisis is pretty much every brand’s nightmare. Yet even the biggest brands aren’t immune from this dreaded fate. Everyone makes mistakes. All it takes is some poor timing or bad wording, and suddenly you’re in the center of a social media storm. Take Jaguar, for example, which recently faced a significant backlash after a controversial rebrand. The iconic car company has alienated loyal customers by abandoning…
Want to stand out online? Here’s a guide on how to write engaging social media posts that deliver real results for your brand. Imagine making social media posts so interesting that people can’t help but react and interact. That’s what every marketer hopes to achieve. But for 16% of marketers, getting their posts to generate a lot of engagement is one of their biggest challenges. So, what makes a social media post engaging? There’s no…
Photo by Ruan Richard Rodrigues on Unsplash Have you been looking for a new social media newsletter (or two) to subscribe to? Newsletters are great if you’re a marketer. They bring you the insights, expert opinions, and strategies that are currently working. They’re also a great way to stay updated with different social media trends, algorithm changes, and all that jazz. Here are the seven best social media newsletters you should subscribe to in 2025.…
