You invest plenty of time in your social media marketing campaigns, which you hope to see reflected in your posts’ performance. Third-party scheduling and publishing tools, like GAIN, are a popular aid for Facebook marketing campaigns but have been stuck with the perpetuated myth that these tools can actually decrease post reach. Luckily, many studies, and Facebook itself, are breaking down the real effect third-party publishing tools have on post reach and debunking this myth.…
The paradigm of each client-agency relationship can vary greatly. Certain elements, however, are necessary to help both sides of the partnership communicate and collaborate effectively and efficiently. Typically, necessary elements include: Transparency Relationship-building Streamlined approval process Reacting effectively to media opportunities Collaborative communication In the time before tools like GAIN, a client-agency relationship that met the five elements above would demand a lot of effort. Both sides would notoriously waste hours sifting through email chains, digital…
Content creators can agree that video posts are an ever-growing trend on social media. In mid-2016 it was reported that 78% of Internet users watched online videos weekly, 55% watched them daily, and 92% of mobile video consumers share videos with others. As more and more of our social newsfeeds fill up with video content, we’ve optimized GAIN to support a variety of video formats with video customization options that your followers will love. Using…
After almost ten years of hashtags, new studies have led social media influencers to believe that hashtags might not be as useful as they once thought. These studies have compared post performance, with and without hashtags, on popular social media platforms, revealing interesting results. For example, when Caitlyn Jenner was first trending on social media you might be surprised to know that “Caitlyn Jenner” as a keyword set on Twitter trended higher than the hashtag…
It can be challenging to plan social media content that coordinates with important dates each month. That’s why we’re excited to present a great new feature for your social content planning: GAIN’s calendar labels. This feature will help you add and remember important dates in each of your social channel calendars and quickly view all labels at a glance on each of your client calendars. Calendar labels can span multiple days or weeks, can be…
It’s important for agencies and the brands they manage to review and approve all social media content and marketing materials before they are published. However, managing the workflow for each piece of content can be a nightmare for both the content creators (i.e. agencies and marketing teams) as well as the final approver or client. Even with all of the new social tools available, managing the content approval process still presents a challenge. It can…
GAIN’s Facebook channel comes equipped with many user-friendly editing tools to help content creators make a flurry of dynamic, engaging social media posts, with every content detail customized to your clients’ wishes. Some of these tools may have gone unknown to you since you’ve been using GAIN, as there are many available. That’s why we thought we’d create a quick walkthrough of all the post editing tools available on GAIN Facebook channels so you can…
If you’ve been living under a rock and haven’t seen Stranger Things yet, then this is all you need to know. The drama-mystery show revived a plethora of nostalgic memories, especially of 80s movies such as E.T. and Goonies, but with fantastically fresh storytelling that instantly captivated millions of viewers and turned the series into an overnight cult classic. The Netflix original series lays the nostalgia factor on thick with 80s fashion and hairstyles, and…
Since 2013, the Internet has been inundated with GIFs. The format may have originally been introduced in the late 1980’s, but it wasn’t until platforms like Giphy, the first and largest repository of GIFs, that the trend really took off. Giphy started to invest in collecting pre-existing GIFs, as well as generating some of their own from trends in pop-culture, to make GIF culture popular. The lo-fi format means animated GIFs are easier to share…
The world of social media is constantly evolving and the marketing tactics that worked last year, or even last month, might not be as effective today. And yet despite the rapidly changing environment, many brands and marketers are still using time-consuming, counterproductive marketing tactics that are doing more harm than good. The end of the year is a good time to reflect on what worked and what didn’t work for your social media campaigns. If…
