So you manage a Facebook page, and since late last year the engagement rates for Pages have been dropping like flies. You create great content but your engagement keeps falling and, worse yet, getting people to click on your links is almost impossible. What in the world are you supposed to do? There’s really no way of cheating the system so you are left with two options: 1) pay up, or 2) create awesome, engaging content…
With just one click you can now quickly share any page or article that you visit without ever needing to cut and paste the URL. Just drag the new Gain Bookmarklet to the bookmark bar of your browser and you can start sharing content to any of the pages that you manage. Just like all link posts created on Gain, once you share with the new bookmarklet, we will automatically detect the link that you…
A quick guide to understanding Facebook’s March 2014 changes to the News Feed and how it affect how images look on posts. Feel free to share this!
If you create social content for your business or for clients, then you probably have felt all the little annoyances that come with the creation of content for Facebook. For example, that photo that your client selected doesn’t look that great and the aspect ratio is all wrong. So now you have to either edit it yourself using Photoshop or get your Art Director to find the time to give you a hand. Why couldn’t…
Most social media content strategies revolve around a calendar to ensure that the topics are aligned with the overall messaging of the brand or institution. Unfortunately, the tools that exist today are primitive and somewhat rudimentary (spreadsheets, really?). Yet most organizations are stuck with them as there has not been a true, easy, solution for creating, organizing, and publishing your social media content around a calendar. Building a Better Calendar At Gain we’ve taken all our…
Right on the heels of Facebook’s new newsfeed and pages redesign, we are updating all our user’s content editors with a new simplified look and feel. We want to ensure that content created for Facebook pages on Gain looks exactly how a user will see it on their Facebook’s newsfeed. It is important that an agency’s creative team can ensure that the content they created represents the brand intention and that clients can approve it knowing…
We’ve had the hefty goal of providing agencies, companies, and marketing groups with a simple but powerful platform where they can collaborate and together manage the marketing content that they want to publish on their or their clients’ social media channels. Thanks to the feedback of our enterprise beta testers and advertising agency industry friends, and by trying to respond to the frustrations of social media managers and smaller agencies that currently use other well…
Agencies excel at marketing, advertising, media planning, communicating, making consumers learn, want, get, use, and buy. They’ve been doing this for hundreds of years in every medium, but social is still the one they struggle with the most. It’s no wonder, really, when you consider this is a medium where consumers are openly participating, talking back and expecting to be heard, and where existing customers directly influence potential customers, all while being a business’s most…
