We’ve had the hefty goal of providing agencies, companies, and marketing groups with a simple but powerful platform where they can collaborate and together manage the marketing content that they want to publish on their or their clients’ social media channels. Thanks to the feedback of our enterprise beta testers and advertising agency industry friends, and by trying to respond to the frustrations of social media managers and smaller agencies that currently use other well…
Agencies excel at marketing, advertising, media planning, communicating, making consumers learn, want, get, use, and buy. They’ve been doing this for hundreds of years in every medium, but social is still the one they struggle with the most. It’s no wonder, really, when you consider this is a medium where consumers are openly participating, talking back and expecting to be heard, and where existing customers directly influence potential customers, all while being a business’s most…
