Are you unsure of the difference between content marketing and social media marketing? This article clarifies the main differences once and for all. If you’ve ever been confused by the terms “content marketing” and “social media marketing” you’re not alone. People often throw them around as if they are the same thing but there are actually some key differences. In this article, we aim to clearly define these terms so you can use them with…
Need new ideas for your social media campaigns? We’ve rounded up 8 social media strategist accounts to follow and get inspired! If you work in social media, you’ve probably felt stuck at some point. Maybe your strategies aren’t landing the way they used to, or you’re just running out of fresh ideas. It happens to everyone. That’s why it’s so important to follow other social media strategists—they can offer new perspectives, inspire creativity, and help…
Designed by benzoix Threads launched in July 2023 as Instagram’s answer to Twitter, offering a fresh space for conversations. In August this year, Threads’ chief Adam Mosseri confirmed that the platform had reached 200 million active monthly users. This rapidly growing user base presents a huge opportunity for brands to tap into new audiences. Knowing how to post and grow can give you an edge. We’ve got the best tips to get you started. In…
Photo by Rob Hampson on Unsplash Trends shift as quickly as we scroll through our feeds. With 2025 just around the corner, we’re seeing some major changes in the social media world. For those in social media agencies, marketing, or any creative role, it’s essential to stay up to date. So, without further ado, let’s jump right into the top social media trends in 2025 and beyond. 2025 Social Media Trends and Predictions Not to…
Designed by Drazen Zigic As a social media marketing agency, you’ll likely encounter a difficult client from time to time. Even clients who are usually fine can have their demanding moments. What matters is how you deal with them. You need to employ all your experience and expertise to identify the early signs of a rocky relationship, so you can course correct. The situations will differ case by case, but knowing how to deal with…
One of the biggest headaches for a social media marketing agency is juggling client demands. Editing can be lengthy and frustrating. Sometimes you pass content back and forth until it barely resembles the original vision. Pleasing multiple stakeholders is a balancing act with feedback flying at you from various sources. Often these requests override and contradict each other making editing feel impossible. Deadlines can stack up quickly too. Wading through long email threads or searching…
Your agency manages clients from the U.S. to Australia. Scheduling real-time feedback meetings? It’s nearly impossible. But asynchronous collaboration offers a solution. Async workflows allow your team to send content drafts for feedback or revisions, enabling clients to review them at their convenience. Clients can then request changes or give final approvals without the need for everyone to be online simultaneously. However, many agencies still aren’t handling asynchronous collaboration effectively. And we’re here to help!…
How often should you be posting on social media for your clients each week? This is a question that pops up all the time, especially for agencies handling multiple accounts. While there are some general guidelines out there on how often you should post, the truth is, there’s no one-size-fits-all approach. It’s really about finding the sweet spot that works best for each of your clients. To help you figure that out, here are the…
If you’re a social media management agency with a healthy roster of clients, keeping all your clients’ content organized can be a challenge. To deliver a high-quality social media strategy, you need the right social media management tools and approach to juggle posting schedules, edits, and rescheduling for all your clients. Keep reading for top tips and tricks on how to create content faster and find the best visual social media calendar for your needs.…
Before you start working with a new social media client, taking a step back to do a social media audit can save you a lot of headaches down the road. A social media audit gives you a clear picture of where your client stands, so your agency can plan campaigns that hit the mark and track progress over time to show real results. Plus, it helps you spot any problems or missed opportunities right from…
