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The Gain Team

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Designed by haritanita Many agency owners and managers witness their talented teams hitting a wall due to burnout, which is particularly common among creative talent. Working with multiple clients, creating and executing original campaigns, chasing clients for their feedback, reporting on results, and managing a variety of other tasks can lead to mental and physical exhaustion. In this article, we’ll propose a few effective strategies to help you foster a supportive environment where creativity can…

After a marathon meeting with a potential client, you finally present your social media management packages, confident that they cover all bases. The response? A polite but firm, “We’ll think about it.” If you’re in the business of selling social media services, this scenario might sound all too familiar. Designing the perfect social media management package isn’t just about offering the right services. You really need to find the sweet spot where client needs, perceived…

Designed by Freepik Whether you’re new to running a social media management agency or a seasoned pro, slow sales can be a real headache. We’ve all been there. Figuring out why it’s happening can be tricky, but the solution lies in how you sell your services. How do you attract the right clients and get them to see the value in what you offer? Let’s explore some strategies to help you close more deals and…

Remember the last time a project went off track due to miscommunication or poor collaboration? That’s a headache no agency needs. Client collaboration tools are here to save the day, and we’ve rounded up the 12 best of 2025 to keep your agency on track and your clients happy. But before we dive in, let’s first define what client collaboration software is. What Is Client Collaboration Software? Think of client collaboration software as a digital…

Designed by Freepik Whether you’re an in-house social media manager or run an agency, one thing you should have in your social media toolkit is a scheduling tool. These software solutions allow you to create and schedule content in advance, ensuring it gets published at a specific time. While most social media platforms do offer built-in scheduling, they can be pretty basic. That’s why many creators prefer using third-party tools for more flexibility and advanced…

A consistent brand image has long been linked with higher revenue. No wonder top companies like Apple and Coca-Cola invest heavily in building a unified brand identity. But let’s be honest, not all companies have massive marketing and social media budgets, so they need to be more savvy in building a consistent brand image. The good news is that with just a few key things in place, you can build a recognizable brand. Here’s how…

Mistakes in social media posts happen. And they happen often. Whether you’re posting for your company or, if you’re a social media agency, for your clients, errors sneak in — outdated content, grammatical slip-ups, you name it. Some mistakes are minor, but others can be disastrous. In regulated industries like insurance and healthcare, incorrect information can damage your reputation and even lead to lawsuits. The good news is that most mistakes are preventable! Here are…

Sometimes we have to work with another team. Say you’re on the social media team at an insurance company. Before you put out your social media posts, you need to get them reviewed by the legal department to ensure they comply with your country’s laws. Or, let’s say you’re working on a new marketing campaign. Your team is in charge of the strategy, but you also need to work with the research department to gather…

Designed by yanalya You’ve created content for your client and sent it off for feedback, but then you hear nothing. You send one reminder, then another, and another… and now you feel like you’re being annoyingly persistent. However, without client feedback, you can’t publish their content. For agencies handling multiple clients, chasing down feedback can be frustrating, and it can also kill productivity. And, when feedback finally comes in, it’s often scattered across different platforms.…