Designed by Freepik Whether you’re an in-house social media manager or run an agency, one thing you should have in your social media toolkit is a scheduling tool. These software solutions allow you to create and schedule content in advance, ensuring it gets published at a specific time. While most social media platforms do offer built-in scheduling, they can be pretty basic. That’s why many creators prefer using third-party tools for more flexibility and advanced…
The success of your digital marketing efforts will always come back around to the messages you deliver. With the right digital content, you can put your brand front and center.
A consistent brand image has long been linked with higher revenue. No wonder top companies like Apple and Coca-Cola invest heavily in building a unified brand identity. But let’s be honest, not all companies have massive marketing and social media budgets, so they need to be more savvy in building a consistent brand image. The good news is that with just a few key things in place, you can build a recognizable brand. Here’s how…
Mistakes in social media posts happen. And they happen often. Whether you’re posting for your company or, if you’re a social media agency, for your clients, errors sneak in — outdated content, grammatical slip-ups, you name it. Some mistakes are minor, but others can be disastrous. In regulated industries like insurance and healthcare, incorrect information can damage your reputation and even lead to lawsuits. The good news is that most mistakes are preventable! Here are…
Sometimes we have to work with another team. Say you’re on the social media team at an insurance company. Before you put out your social media posts, you need to get them reviewed by the legal department to ensure they comply with your country’s laws. Or, let’s say you’re working on a new marketing campaign. Your team is in charge of the strategy, but you also need to work with the research department to gather…
Designed by yanalya You’ve created content for your client and sent it off for feedback, but then you hear nothing. You send one reminder, then another, and another… and now you feel like you’re being annoyingly persistent. However, without client feedback, you can’t publish their content. For agencies handling multiple clients, chasing down feedback can be frustrating, and it can also kill productivity. And, when feedback finally comes in, it’s often scattered across different platforms.…
A social media kit is a handy tool for any brand wanting to look consistent and professional online. For example, if your brand hires a social media agency or freelancers to manage your social media, a kit ensures they stick to your brand’s style. Similarly, if your team handles multiple projects, a social media kit keeps everyone on the same page. Or, if you work with journalists, a media kit serves as a source of…
Whether you’re a social media pro at a marketing agency or the in-house marketer for a single company, you understand how essential it is to keep your content fresh and on the move. The world of social media is expanding and becoming more competitive all the time, so it’s important to keep up the pace, even if no additional resources are available to you. Here at Gain, from talking to our users in 51 countries,…
Building an impactful social media presence for your clients demands dedication, time, and sometimes a hefty investment. Your clients come to you with underwhelming budgets but want mega results. While we’re sure you set realistic expectations for your clients, that doesn’t mean you shouldn’t lean into creative ways to maximize content’s value. Content repurposing is a great way to transform existing content into new formats to reach broader audiences across different social media platforms—all without…
Social media is a great way to promote your business, but when budget cuts come along, it’s natural to worry. You might think less money means less effective campaigns that won’t reach as many people. But there’s good news—you can still achieve great results on a tighter budget. You’ll just have to be strategic about your priorities and smart with your resources. Ready to learn how to stretch your social media budget further? We have…
