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When it comes to promoting your products or services, you need to make sure you have a well-thought-out marketing campaign. Doing so would mean adding digital content to the mix. 

Today’s businesses know better than to ignore the value that digital marketing can bring.  Not only does it help raise brand awareness, but it also educates potential customers so they can decide whether to buy from you.

The success of your digital marketing efforts will always come back around to the messages you deliver. With the right digital content, you can put your brand front and center and generate more sales. What is digital content? What are the types of digital content you should create to push your business forward? Here are five you will need to focus on.

1. Social Media Posts

Having a social media page is crucial to the life of a business. It’s a cost-effective way to reach out to potential customers and raise brand awareness. It only takes knowing the types of social media posts to share on your page. 

Apart from blogs and links leading to your website, you should also write engaging mini-articles about your company culture and testimonials from past customers. On Twitter, consider writing threads that provide helpful advice to your followers. Doing this will also increase your following on the platform. 

In addition, you can create reels or Facebook stories highlighting your products, services, and facilities. This proves effective if you are selling consumer products or promoting new offers. 

You can double down on your campaign by using carousel posts or slideshows in place of infographics. These types of social media content turn lengthy information into bite-sized yet compelling images. 

However, with the amount of work that goes into running a social media campaign, you may have to use a tool like Gain to ease up every step of the process, from brainstorming ideas to publishing content across all major social platforms. 

2. Blogs

Regardless of your industry and target market, blogging should be part of your digital marketing efforts. That’s because blogs provide informational value to your audience and make your business more credible. 

Every blog post can also help your website become more visible on the search results pages (SERPs). Search engines like Google determine who gets to take first place in the SERPs, and blogging can boost your chances.

You only need to do extensive audience and keyword research. When writing a blog, discuss topics that people in your market will want to know. Be original by looking for issues your competitors haven’t tackled yet. 

The keywords you are using should also be relevant to the products and services you sell. Use tools like Buzzsumo or  SEMRush to look for keywords in your industry you can compete for. Moreover, make sure that your blog posts are properly formatted and structured using H-tags. 

3. Infographics

Not everyone appreciates a well-written blog post, so you will need to balance out your digital marketing campaign with visuals, especially infographics.  This type of content is useful in presenting data in a more creative and visually appealing way. 

Whether you are selling SaaS or healthcare products, infographics can help simplify the information you want to deliver into digital posters that allow for easier audience retention.

If you are looking to include infographics into your content mix, you will need to ensure that the content you are putting out follows your brand identity. Design elements such as color choices, information hierarchies, and the use of white space are also vital for creating eye-catching infographics.

4. Newsletters

What do you do if you have potential customers asking about the products and services you sell but are still unsure about purchasing? One way you can keep them engaged is by sending newsletters. 

These will consist of updates about your company as well as vouchers and promo codes that people will want to redeem once they’re ready to buy. You only need to include a fill-out form on your website to start capturing emails.

When starting a newsletter campaign, you can use platforms like Mailchimp and Omnisend to design your messages. Be sure to strike a balance between visual and text content. 

You will need every newsletter you send to provide value to the people receiving them, so you wouldn’t want to send boring blocks of text. Include tips, information about your latest product launches, and contests.  

Apart from that, you will need to write an enticing subject line in about 60 characters or less. You may need to do an A/B test before sending to determine if your messages will be getting enough click-throughs.

5. Videos

Video content is becoming a popular means for brands to generate interest and initiate conversations. According to Hubspot, about 86% of businesses are using videos as a marketing tool, mostly for reaching brand awareness and lead generation goals.

This number is expected to increase year after year, so you might as well start spending more time and resources building your video marketing campaign. The best part is that it won’t cost much to produce videos that support your digital marketing goals. Tools like Lumen5 and Vidyard can make the process easier. You can create and publish engaging videos and presentations across multiple platforms in a matter of minutes.

You still need to determine the type of content to put out that will attract and convert viewers into customers.  Consider creating tutorials and reviews about your products. You can also offer a virtual tour of your office or facility and introduce viewers to the people behind your brand. 

If you want to take your video marketing efforts to the next level, consider starting your own podcast and inviting influencers in your industry or niche for a conversation. You can then turn these podcast episodes into video content that could have viral potential. 


Whether you are running a startup or operating a large company, it’s important to know the type of digital content to use that will help you reach out to your target audience. You just need to do it right so you can get the full benefit of running an effective marketing campaign. 

Using a marketing and social media management tool like Gain will make managing all your digital content easy and efficient. Content creators can upload all their assets to Gain for you or other stakeholders to approve. That way, all your content will live in one place, each with its own history of change requests and approvals right next to it. Try Gain free to see for yourself how much easier managing all your digital content can be!