Category

Marketing & Social Media

Category

Managing a company’s social media accounts can quickly become a full-time job. As your agency grows and takes on more clients, you may feel some urgency to grow your social media management team so that you can focus on core aspects of your marketing campaigns. However, maintaining a brand on social media is no easy feat, and you should not take hiring or outsourcing lightly. This person will be in charge of promoting and protecting…

When you work at an agency, you might be managing as many as 100 different social media and marketing channels at once, all for different clients. With so much content, it becomes practically impossible to require each person within your agency to send individual emails to make sure that content gets approved and sent to clients on time. Coordinating content approvals over email across a vast (or remote) team can feel like trying to scale…

At one point or another, every creative professional has experienced a creativity block. When you’re up against a deadline for a client, the ideas just don’t seem to flow. Luckily, new tools make it easier than ever to jumpstart your team’s creative thinking process. While the traditional sketches on a whiteboard with your team might still work for brainstorms, it can get complicated when parts of your organization work remotely or if you need to…

Grabbing coffee. Making copies. Cleaning the office. Preparing spreadsheets. What do all these activities have in common? They are often assigned to interns. Interns join your company because they are eager to learn and gain valuable work experience. They are often college students, or young professionals fresh out of college, that are willing to work for little to no compensation. Interns are an incredibly valuable resource, but this opportunity is often squandered by a manager…

In all likelihood, your newest team member will spend their first day trying to make a good impression. You should probably do the same. After all, almost half of new hires resign within the first four months at their new job. The first few days can be a crucial time to define a new hire’s role and show them how they fit into a dynamic team. This time is particularly important if you are a…

Between touring homes, preparing open houses, and responding to emails from new clients, real estate agents have a lot to do. And, as a real estate agent, you may feel like you have no time to work on your social media presence. Still, you probably know that marketing yourself online can help you make more sales. The secret is to automate your social media, so you don’t have to update it during your busy day.…

The eyes of the world are affixed upon social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. It has become necessary for businesses to have a social media presence in order to maintain relevance. However, a common misconception is that social media marketing is more beneficial for B2C companies, and a waste of time for those who sell directly to businesses. B2B companies who neglect the marketing mecca that is social media are placing…

You are your brand, and you must do all you can to protect it and ensure that anything you share communicates your values and those of your organization. In the age of social media, this also means being acutely aware of the damage your brand can sustain at any given time. Protecting your brand requires implementing social media policies and approval processes, as well as having the right personnel and tools to monitor conversations about…

90% of businesses are already using content marketing to generate inbound leads. With companies pushing out so much content daily, marketers may be wondering if content marketing is still relevant in 2018. The statistics speak for themselves, and the answer is a clear and resounding: yes! More and more marketers are turning to blogging, podcasting, vlogging, live video, and even Snapchat to get their companies’ message out in a way that is valuable, educational, and…

Branding is the key to a successful recruiting strategy. Prominence delivers premier marketing services for recruitment agencies in the Asia Pacific region. By focusing on candidates, clients, and consultants, the agency helps companies fulfill their goals of increasing the volume of quality jobs they have to offer as well as improve their job fill rates. Prominence is using GAIN to revamp their client review and approval process, specifically with one-click content approvals. We recently spoke…