Learn how to optimize your visuals for each platform with these 15 social media post design tips—simple, effective, and up to date. If you’re a social media manager, one of the hardest parts of your job is keeping up with all the different platforms. While you can recycle some assets to create content faster, you need to know about the best-performing formats for each platform you use. The job of posting on multiple social media…
Photo by cottonbro studio If your marketing agency just landed a new client—or you’re about to—your next step is sending a social media strategy proposal. This is the document that outlines your strategic game plan: what you’ll do, how you’ll do it, and how it will help the client grow their presence and performance on social media. In this article, you’ll learn exactly how to craft a strong social media strategy proposal—from what to include…
Discover 11 powerful social media automation tools, both free and paid, to save time, boost consistency, and streamline your content strategy across platforms. Trying to stay consistent on multiple social media platforms without burning out? If you’re managing your brand’s online presence or juggling multiple clients as an agency, social media automation tools can save you hours of manual work. These tools help you schedule posts, analyze performance, and even generate content, giving you more…
Choosing between CoSchedule, Buffer, and Gain? Our 2025 guide breaks down key differences to help marketing teams pick the right social media platform. Marketing teams definitely aren’t short on tools to manage social media content. CoSchedule, Buffer, and Gain are three options that often land on the shortlist for agencies and brand teams, but each one brings its own mix of features, strengths, and tradeoffs. If you’re weighing your choices for 2025, this guide will…
Have you narrowed down your list of social media management tools to just three options—Gain, Planable, and Later—but find yourself uncertain about which one to choose? Each tool offers distinct advantages, but selecting the one that perfectly aligns with your agency’s specific needs and pain points can be challenging. This guide is designed to offer clear, comparative insights into Gain, Planable, and Later, helping you make an informed decision that optimizes your agency’s social media…
We’ve been busy behind the scenes at Gain, tinkering with ideas and listening to what you’ve been asking for. Today, we’re rolling out two highly requested features that will make it easier to mix up your content and show off your plans in style — whether you’re working with your team or giving clients a sneak peek at what’s coming next. 1. Combine Photos and Videos in One Post — Now on Instagram, X (Twitter),…
Photo by Marcus Aurelius from Pexels Thinking about starting a marketing agency business? With over 433,400 advertising agencies worldwide, it’s no wonder this option is a popular choice. Whether you’re a marketing expert looking to strike out on your own, or an entrepreneur with a passion for business, starting a marketing agency can be an exciting and rewarding venture. But with so many things to consider, from the type of services you’ll offer to your…
Photo by Hanna Balan on Unsplash If you’re a marketer, staying ahead of social media trends and knowing what’s happening in the marketing world is part of the job description. There are plenty of ways to keep up—following top social media strategists, subscribing to marketing newsletters, or studying brands that are crushing their campaigns. Or… you could actually read a book. We’ve rounded up eight of the best social media marketing books that are packed…
B2B marketing used to be all buttoned-up and formal—but that’s changing fast. Even the most corporate brands are starting to show more personality online. Whether that’s a good thing or not is still up for debate, but one thing’s clear: some B2B brands are absolutely nailing it on social media. Here are six B2B social media trends worth paying attention to this year and beyond👇 B2B Social Media Trends to Get Inspired By Trend 1:…
Discover 5 famous social media campaigns that made waves! Learn what made them iconic and how you can apply their strategies to your own marketing. We often talk about failed social media campaigns. But what about the famous social media campaigns that absolutely nailed it? The ones that had people hooked, talking, and sharing non-stop? There’s just as much—if not more—to learn from the ones that worked. And that’s exactly what we’re going to focus…
