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Marketing & Social Media

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Would you be shocked to learn that half of Justin Beiber and Lady Gaga’s fans are fake? And more importantly, would you care? For the vast majority of us, the answer is no. The number of people and brands buying fake social media followers is growing. Paying for followers is a widespread act, and while purchasing followers is against most social networks’ terms of use, it is legal to do so, and thousands of accounts…

Many of us are hesitant to share the same content on social media more than once, but what if we told you it could actually triple your engagement? By not reusing your social media content, you’re actually creating more work for yourself and your team. Each time you create content from scratch, it demands a significant amount of time and effort to write, edit, create visuals/media, collect approvals, and schedule it. For smaller teams, content…

Let’s face it: nobody likes to be wrong. But sometimes clients aren’t as receptive to the bad news as we may hope. When it comes to opinionated clients, at times, they have an idea of what they want, but we, as the agency, have the market knowledge and experience to know that these expectations may be unrealistic. In a results-driven industry, it’s important to make your client happy and sometimes that involves saying no. Here…

Since the launch of Twitter in 2006, the platform has been witness to all kinds of inappropriate tweets from business accounts. It’s not surprising, given the amount of tweets brands are sending out – with the lifespan of a tweet equating to just 18 minutes, businesses generally need to tweet multiple times a day in order to build their audience. A study by Fronetics recommends an astounding 40x per day, while Buffer advises 14x per day, and Spokal’s…

Thanks to its already enormous audience of more than 500 million users, Instagram Stories has quickly become the top choice for brands to experiment with 24-hour content. Unlike Snapchat, Instagram houses a much more sophisticated advertising platform and offers brands analytics to measure the results of their efforts. According to Instagram Advertiser statistics, 75% of Instagram users take action after looking at an Instagram advertising post, and marketers are taking notice. The number of brands…

Big news: We’ve updated our Creative Editor! Now creating social media content is faster and simpler than ever. Take a look at what’s new: The New Creative Editor Layout The new Creative Editor allows content creators to build posts next to the post preview and see every part of the posts quickly at a glance. This provides better visibility into all the available features GAIN has to offer. Creative Editor Page Facebook Channel Updates Adding multiple images can increase…

The March Madness frenzy is here. With millions tuning into the games each year, the buzz the NCAA basketball tournament once generated on the big screen has now been disseminated to the small screen. In addition to the March Madness social channels, tournament content and commentary is distributed through each region’s branded social media sites. All of this provides a great way for the conferences to easily join the conversations already happening on social media,…

This article originally appeared on VentureBeat. Artificial intelligence is already well-established in the world of targeted advertising and recommendations. But artificial intelligence is also rapidly evolving on social media as a way to help brands quickly and efficiently discover, engage, and learn from their followers. Although there is no one definition for it, we can summarize social artificial intelligence as a form of collecting and sifting through customer history, user-generated content, and data from social…

“Currently 270 billion messages are sent per day and somewhere around 6 billion emojis are sent per day.” –  Christian Brucculeri, CEO of Snaps Text messages alone can lack a lot of detail. In the most cases, the tone of text-based messages can be misinterpreted. The use of emojis fills in some of these informational gaps. Emojis can not only shed light on the tone of a message but also add some context to a…

The rise in ad-blocking technologies and decline of organic reach on social networks has forced marketers to find more creative ways to reach their target audiences. To combat these challenges, brands across all industries are lining up to co-create content with their users and industry influencers to help them reach their target customers by the thousands and tell their brand stories. This type of collaborative marketing, facilitated by both online and offline word-of-mouth, has become…