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Marketing & Social Media

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You invest plenty of time in your social media marketing campaigns, which you hope to see reflected in your posts’ performance. Third-party scheduling and publishing tools, like GAIN, are a popular aid for Facebook marketing campaigns but have been stuck with the perpetuated myth that these tools can actually decrease post reach. Luckily, many studies, and Facebook itself, are breaking down the real effect third-party publishing tools have on post reach and debunking this myth.…

After almost ten years of hashtags, new studies have led social media influencers to believe that hashtags might not be as useful as they once thought. These studies have compared post performance, with and without hashtags, on popular social media platforms, revealing interesting results. For example, when Caitlyn Jenner was first trending on social media you might be surprised to know that “Caitlyn Jenner” as a keyword set on Twitter trended higher than the hashtag…

If you’ve been living under a rock and haven’t seen Stranger Things yet, then this is all you need to know. The drama-mystery show revived a plethora of nostalgic memories, especially of 80s movies such as E.T. and Goonies, but with fantastically fresh storytelling that instantly captivated millions of viewers and turned the series into an overnight cult classic. The Netflix original series lays the nostalgia factor on thick with 80s fashion and hairstyles, and…

Since 2013, the Internet has been inundated with GIFs. The format may have originally been introduced in the late 1980’s, but it wasn’t until platforms like Giphy, the first and largest repository of GIFs, that the trend really took off. Giphy started to invest in collecting pre-existing GIFs, as well as generating some of their own from trends in pop-culture, to make GIF culture popular. The lo-fi format means animated GIFs are easier to share…

The world of social media is constantly evolving and the marketing tactics that worked last year, or even last month, might not be as effective today. And yet despite the rapidly changing environment, many brands and marketers are still using time-consuming, counterproductive marketing tactics that are doing more harm than good. The end of the year is a good time to reflect on what worked and what didn’t work for your social media campaigns. If…

Despite the fact that Instagram is now being used by 48.8% of brands (and that number is expected to rise to 70.7% by 2017), many businesses have yet to implement an Instagram marketing strategy. Unfortunately, there are still many myths that have created hesitation among businesses when it comes to using Instagram for marketing purposes. These common myths include sentiments that Instagram takes too much time, or that a company’s offerings are too boring to…

The pervasiveness of social media in today’s culture makes the medium one of the most powerful political tools. Case in point, the ongoing U.S presidential race has seen candidates utilize social media tools extensively to explain their party’s views, as well as to air their disagreements with their opposing party. Already, this race could be jokingly referred to as one of the biggest Twitter wars in history. So, social media has a massive influence on…

We’ve all witnessed some pretty bad social media marketing fails. From a lack of fact-checking to cringeworthy spelling mistakes, there’s no shortage of social media mishaps by brands that are key examples of what not to do. “Always do what’s best for your readers and your subscribers, and delight them with every email.”- BuzzFeed email policy However, it’s not only on social media where things can go wrong. When it comes to email marketing campaigns,…

Social media errors are nothing new, but for businesses or big name influencers, errors on these platforms can result in a heavy blow to a brand’s reputation. A report from MarketingSherpa states that 95% of adults aged 18-34 are likely to follow a brand via social media, while a report from Ambassador states that 71% of those that have a good social media experience with a brand are likely to recommend it to others. So…

Marketers get your voices ready; Millennials would rather listen than read. Before 2014, podcasting was largely an under-utilized format filled with amateurish content. The whole medium had a Wayne’s World-esque connotation to it, in other words, premium content was not worth wasting on the format. That all changed when the mega hit podcast series, Serial, rose the bar for quality content in podcasting, winning a Peabody Award for excellence after it was reportedly downloaded an…