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Marketing & Social Media

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The pervasiveness of social media in today’s culture makes the medium one of the most powerful political tools. Case in point, the ongoing U.S presidential race has seen candidates utilize social media tools extensively to explain their party’s views, as well as to air their disagreements with their opposing party. Already, this race could be jokingly referred to as one of the biggest Twitter wars in history. So, social media has a massive influence on…

We’ve all witnessed some pretty bad social media marketing fails. From a lack of fact-checking to cringeworthy spelling mistakes, there’s no shortage of social media mishaps by brands that are key examples of what not to do. “Always do what’s best for your readers and your subscribers, and delight them with every email.”- BuzzFeed email policy However, it’s not only on social media where things can go wrong. When it comes to email marketing campaigns,…

Social media errors are nothing new, but for businesses or big name influencers, errors on these platforms can result in a heavy blow to a brand’s reputation. A report from MarketingSherpa states that 95% of adults aged 18-34 are likely to follow a brand via social media, while a report from Ambassador states that 71% of those that have a good social media experience with a brand are likely to recommend it to others. So…

Marketers get your voices ready; Millennials would rather listen than read. Before 2014, podcasting was largely an under-utilized format filled with amateurish content. The whole medium had a Wayne’s World-esque connotation to it, in other words, premium content was not worth wasting on the format. That all changed when the mega hit podcast series, Serial, rose the bar for quality content in podcasting, winning a Peabody Award for excellence after it was reportedly downloaded an…

The best organizational blogs are those that present a good mix of perspectives and fresh ideas. One way that many organizations create a diversity of voices on their blog is by inviting guest bloggers to contribute content. However, it’s highly likely your organization already possesses many individuals that are highly capable of contributing their interesting points of view. Getting our entire team to contribute content helped establish our organization as a thought leader and even…

Due to the rise in the remote workforce, distance is no longer a factor in hiring top talent; therefore, the traditional in-person interview is becoming harder to carry out. As another way to filter through talent, companies are utilizing social media to secure potential new hires. This trend has gained so much steam that 92% of recruiters said social media has become part of their hiring process. Though companies are frequenting these platforms to find…

Social media calendars out there suck. Most people just download a spreadsheet template or Google Doc from the web and just manage it there. So, what’s wrong with that? Everything. Let me try to list all the reasons why managing a social media calendar on a spreadsheet is wrong. Mistakes. Managing a spreadsheet basically means that you are constantly importing and exporting content from other places to manage it. We come from an agency background…

Most social media content strategies revolve around a calendar to ensure that the topics are aligned with the overall messaging of the brand or institution. Unfortunately, the tools that exist today are primitive and somewhat rudimentary (spreadsheets, really?). Yet most organizations are stuck with them as there has not been a true, easy, solution for creating, organizing, and publishing your social media content around a calendar. Building a Better Calendar At Gain we’ve taken all…

Agencies excel at marketing, advertising, media planning, communicating, making consumers learn, want, get, use, and buy. They’ve been doing this for hundreds of years in every medium, but social is still the one they struggle with the most. It’s no wonder, really, when you consider this is a medium where consumers are openly participating, talking back and expecting to be heard, and where existing customers directly influence potential customers, all while being a business’s most…