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Marketing & Social Media

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Due to the rise in the remote workforce, distance is no longer a factor in hiring top talent; therefore, the traditional in-person interview is becoming harder to carry out. As another way to filter through talent, companies are utilizing social media to secure potential new hires. This trend has gained so much steam that 92% of recruiters said social media has become part of their hiring process. Though companies are frequenting these platforms to find…

Social media calendars out there suck. Most people just download a spreadsheet template or Google Doc from the web and just manage it there. So, what’s wrong with that? Everything. Let me try to list all the reasons why managing a social media calendar on a spreadsheet is wrong. Mistakes. Managing a spreadsheet basically means that you are constantly importing and exporting content from other places to manage it. We come from an agency background…

Most social media content strategies revolve around a calendar to ensure that the topics are aligned with the overall messaging of the brand or institution. Unfortunately, the tools that exist today are primitive and somewhat rudimentary (spreadsheets, really?). Yet most organizations are stuck with them as there has not been a true, easy, solution for creating, organizing, and publishing your social media content around a calendar. Building a Better Calendar At Gain we’ve taken all…

Agencies excel at marketing, advertising, media planning, communicating, making consumers learn, want, get, use, and buy. They’ve been doing this for hundreds of years in every medium, but social is still the one they struggle with the most. It’s no wonder, really, when you consider this is a medium where consumers are openly participating, talking back and expecting to be heard, and where existing customers directly influence potential customers, all while being a business’s most…