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Having a defined workflow is crucial if you want to keep your digital marketing campaigns on track and make sure your team is meeting its goals. Defining the roles of each team member is also important and heavily depends on the type of content you are creating as well as the types of marketing activities you are responsible for completing for your brand or clients. For most marketing teams, we’ve learned that each person’s role…

Creating, approving, and scheduling Instagram content is now easier than ever thanks to our latest update to GAIN and the GAIN Notify app. GAIN supports MOV/MP4/AVI files so you can upload both images and videos to your Instagram page and have them approved by clients or stakeholders. When it’s time to publish Instagram content, you’ll receive a notification through email and the GAIN Notify app and be able to publish your content to Instagram with…

We know how much everyone, including us, hates sending feedback on content back-and-forth in messy email chains. As a content approver, we know you’ll want to be notified when your marketing team, agency, or content creators send content for your approval, but we also know you don’t want to receive ten separate emails back-and-forth when just one email would do. With GAIN, content approvers have complete control over what content gets published and when. Your…

Rather than dealing with the fuss of hiring a new team member, or worrying how a new person will adapt to your company culture, you might opt to hire a few interns or freelancers to help lighten your team’s workload. Working with interns and freelance content creators is a highly-efficient way to increase your agency or brand’s content output. However, if you’re struggling to organize how your team manages content outsourcing, GAIN can help. With…

Do a quick Google search for “social media content calendar,” and you’ll find dozens of downloadable spreadsheet templates from some of the biggest names in marketing. While these downloadable documents are filled with creative ideas, there is one major issue: spreadsheets are a terrible way to create and collaborate on social posts, especially if you want to include images or video, i.e., the type of content that audiences crave on social media. What’s more, sending…

Anyone working in the world of digital marketing knows that workloads can be seasonal – with ups and downs in the number of incoming projects depending on the time of year. Often, there is a significant amount of downtime during the summer months as well as during the holidays. So how can your agency stay productive during these quieter periods? Even when you have little work to do, there are plenty of ways you can…

Agencies that employ external teams or freelancers have always been able to invite those teams to GAIN as Contributors. Originally, Contributors could only create content and save it in drafts. This limited access kept the opportunities of the Contributor role to a minimum. These limitations were set as a way to keep security and control of client work between the agency and the client. Now, we’ve revised the role of the Contributor to allow greater…

Marketers do all they can to avoid contact with spam accounts, but what many don’t know is that spam accounts can come in many different forms to confuse users into interacting with them. This leads to inaccurate analytics if you’re looking to engage with genuine audiences, and in some cases, you might build your marketing strategy based on these faulty results. That’s why it’s important to be informed on how spam accounts can engage with…

Content creators can agree that video posts are an ever-growing trend on social media. In mid-2016 it was reported that 78% of Internet users watched online videos weekly, 55% watched them daily, and 92% of mobile video consumers share videos with others. As more and more of our social newsfeeds fill up with video content, we’ve optimized GAIN to support a variety of video formats with video customization options that your followers will love. Using…

It can be challenging to plan social media content that coordinates with important dates each month. That’s why we’re excited to present a great new feature for your social content planning: GAIN’s calendar labels. This feature will help you add and remember important dates in each of your social channel calendars and quickly view all labels at a glance on each of your client calendars. Calendar labels can span multiple days or weeks, can be…