Photo by Jason Goodman on Unsplash Marketers, brand managers, and agencies are all too familiar with the intense demand to produce captivating content in a flash. Each post comes with its own hurdles: racing against time, ensuring brand consistency, and the perpetual pursuit of going viral. The social media landscape has an ever-growing appetite for fresh content. Balancing this insatiable need with maintaining content integrity often feels like a monumental challenge. So, what’s the key…
Photo by John Schnobrich on Unsplash Managing multiple clients is a balancing act for any agency, and knowing how to handle client revisions is just one of many skills you need. Sometimes you spend a lot of time and effort creating content for a client, only for them to send it back with a laundry list of changes. While it can be easy to feel discouraged and get bogged down in endless email chains, there…
Photo by Ivan Samkov from Pexels Learning how to keep up with social media trends is an essential skill for anybody in the social media marketing business and if you do it well, you can keep ahead of the curve. Social media trends often blow up overnight, so industry professionals need to have their fingers on the pulse to be able to properly capitalize on the latest big thing. As of 2022, there are at…
Photo by Ketut Subiyanto from Pexels In our modern world, a business can scarcely survive without a robust social media presence to keep it relevant. With 93% of businesses now using social media marketing, many brands now outsource this service to agencies like yours, so they can focus on what they do best. But when you manage multiple social media accounts, how do you keep track of all of them? How do you keep them…
Photo by Georgia de Lotz on Unsplash Unleashing the full potential of social media in your marketing strategy is no joke. It’s not enough to simply exist in the digital realm and hope for the best. You need to crack the code on how to measure social media success and rise above the sea of mediocrity. It is, therefore, imperative to measure your social media performance to assess your position and pinpoint areas for improvement.…
Photo by Christina @ wocintechchat.com on Unsplash Thinking about starting a marketing agency business? With over 428,744 advertising agencies worldwide, it’s no wonder this option is a popular choice. Whether you’re a marketing expert looking to strike out on your own, or an entrepreneur with a passion for business, starting a marketing agency can be an exciting and rewarding venture. But with so many things to consider, from the type of services you’ll offer to…
Photo by Solen Feyissa on Unsplash Are you looking to up your social media game in 2023? Then you need to be using TikTok for your business! And while you might think this app is all about trendy dances and viral challenges, it’s actually a goldmine for marketers. With an impressive 755 million users in 2022 (and counting), TikTok presents a unique opportunity for B2C and B2B businesses to connect with the younger audience in…
If you’re scratching your head wondering how to use LinkedIn as a business (and no, we’re not talking about just talent hunting), this article is tailor-made for you. With over 900 million users across 200 countries and regions, LinkedIn is a de facto leading business and employment-focused platform. Most importantly, it’s a powerful tool for businesses looking to amp up their brand, reach new audiences, and even close deals. But before you start firing off…
We bet you’ve probably heard about Artificial Intelligence (AI), ChatGPT, and all that buzz, but have you wondered how you can leverage AI in social media to take your marketing game to the next level? Despite some doubts about AI’s impact on the job market, the reality is that AI is here to stay and is only getting better. In fact, the AI market is projected to grow from $387.45 billion in 2022 to $1,394.30…
Having a defined workflow is crucial if you want to keep your digital marketing campaigns on track and make sure your team is meeting its goals. Defining the roles of each team member is also important and heavily depends on the type of content you are creating as well as the types of marketing activities you are responsible for completing for your brand or clients. For most marketing teams, we’ve learned that each person’s role…
