We bet you’ve probably heard about Artificial Intelligence (AI), ChatGPT, and all that buzz, but have you wondered how you can leverage AI in social media to take your marketing game to the next level?
Despite some doubts about AI’s impact on the job market, the reality is that AI is here to stay and is only getting better. In fact, the AI market is projected to grow from $387.45 billion in 2022 to $1,394.30 billion by 2029, with a compound annual growth rate (CAGR) of 20.1% in the forecast period. That’s right; AI is set to revolutionize every industry, including marketing and social media.
So, if you want to stay ahead of the curve and outshine your competition, it’s time to leverage the power of AI in social media.
In this article, we’ll show you how to tap into AI’s capabilities to enhance your social media campaigns, drive engagement, and boost your ROI. Let’s dive in!
What Is AI and What Can It Do for You?
To ensure we’re on the same page, let’s start with the basics before delving into AI’s role in social media. First, we’ll define what AI is and then explore the different business areas where it can be beneficial.
Artificial Intelligence, or AI for short, refers to any type of computer software designed to perform tasks that usually require human intelligence, such as learning, recognizing patterns, problem-solving, planning, and making decisions.
The technology relies on complex algorithms to create intelligent machines that can process and analyze large amounts of data faster than humans.
AI is not an entirely new technology—it’s used in various industries. Here are some AI business use cases:
- Chatbots
- Appointment scheduling tools
- Lead generation
- E-commerce product recommendations, purchase predictions, and dynamic pricing
- Data visualization
- Recruitment and hiring
- Fraud detection
- Data analytics
- Marketing and social media.
How Can AI Be Used in Social Media?
Brands can use AI in various ways to create engaging and personalized content on social media. This can come in handy for several activities, including:
- Sentiment analysis to learn how customers feel about your brand or products
- Content personalization based on various factors (location, demographics, interests)
- Identify popular keywords using natural language processing to tailor messaging
- Content creation at scale
- Creation of text-to-image visuals.
Benefits of Using AI in Social Media
Drift’s 2022 State of Marketing and Sales report found that over 50% of marketers view AI as critical for achieving marketing success. The reasons for this are clear, as AI provides significant advantages that can’t be ignored.
Ideation
In marketing, fresh ideas are the fuel that keeps campaigns alive. But when it comes to generating ideas on repeat, even the most creative minds can hit a wall. That’s where AI comes in.
Although AI can’t (yet) replace human creativity, it can help you overcome writer’s block and develop fresh ideas for your social media campaigns. By analyzing trends in social media data, AI can identify hot topics and help brands stay ahead of the curve.
Competitive Research
Harnessing the power of AI allows you to analyze your competitors (and they’re a treasure trove of valuable information). By delving into their social media accounts, you can gain insights into competitive keywords and the best times for posting. And with AI, you can do it all lightning-fast!
Thanks to AI, you can analyze your competitors’ social media content and engagement metrics to determine what works and what doesn’t. This gives you a competitive edge and helps you identify gaps in the market where you can stand out.
Content Recycling
You’ve probably heard of content recycling or repurposing. It’s when you repurpose one piece of content in multiple creative ways.
A blog post to a series of Instagram posts; a podcast episode to an Instagram reel. You get the jazz, right?
AI can help you to repurpose existing content by automatically generating new formats and ideas. For example, it can extract essential blog information and create social media posts. This means more time for your marketing team to focus on executing strategies and high-value activities.
Hyper Personalized Content at Scale
72% of consumers now only engage with marketing campaigns tailored to their needs. That said, personalizing messages at scale can be a daunting task.
Just imagine manually crafting unique social posts for every user—it’s time-consuming and impractical, especially for brands with a large social media following.
With AI, you can say goodbye to generic messages and hello to personalized interactions. How? As we said, AI can analyze customer behavior, interests, and preferences data. Once the data is collated, you can use AI to craft tailored messages.
Unique Visuals
Eye-catching and authentic social media visuals are as important as your copy. The most successful brands create graphic content that aligns with their messaging and resonates with their target audience. But here’s the challenge.
Creating high-quality visuals can be expensive and time-consuming. Even with sufficient resources, creating compelling imagery or video effects for audiences and campaigns can quickly drain your creativity.
To overcome these challenges, you can now use AI-powered tools to create unique pictures and videos or edit and enhance images to fit the requirements of different social media platforms.
How to Use AI in Social Media: Four Examples and Tools
Benefits of using AI in social media—check! Now it’s time for the practical part.
1. Canva + Gain
You know Canva, right? It allows you to create beautiful visuals for every social media platform. But did you know Canva has an AI-powered picture generator that converts text into images?
Yes, it sounds like something out of sci-fi, but you simply type in what you want to see, hit create, and let AI work the magic.
Canva is great for the visuals, isn’t it? But Gain makes it even better.
With Gain, you can get them approved by your clients and posted on all social media platforms. Our tool effortlessly integrates with Canva, bridging the gap between content creation and time-consuming approvals.
Grab a free trial and see it for yourself!
2. Audiense
As we mentioned, understanding your social media audience leads to better marketing outcomes. So, Audiense is an AI tool you need for the job.
It lets you gain insights into your audience and learn what inspires and triggers them to act. Once you know the ins and outs of your customers, you can craft powerful posts that help you connect with them.
3. Elai.io
Videos are the backbone of every successful campaign; with Elai.io, they no longer have to be the pain. If you need an explainer video with a presenter and don’t want to buy any equipment or hire voiceovers, Elai.io could be a good solution for you.
Its powerful AI-powered text-to-video capabilities can help you create impactful videos from the text in 65+ languages (talk about personalization here).
4. ChatGPT
The most universal of all the tools is ChatGPT. You can use it for the simplest tasks, including ideation, generation of hashtags, content repurposing, and much more. Ensure your prompts are as descriptive as possible.
For instance, ask ChatGPT to “Give me X number of Instagram post ideas for a brand that sells/offers Y.”
Need a social media caption for a blog post? Try asking ChatGPT to repurpose an article into a social media post. Here’s a simple prompt: “Repurpose this article into a tweet with at least three relevant hashtags. Blog’s URL: [Insert here]”
Limitations of AI in Social Media
We praise AI and don’t get us wrong, it’s impressive. But it’s not perfect.
Despite its advanced capabilities, AI can’t replicate humans’ creative flair. Often, it falls short, producing generic and uninspiring content. This is because AI relies heavily on existing information to generate ideas.
But that’s not all. AI-generated content can be factually incorrect, which can have severe implications in specific industries such as medicine and finance. As we know, AI algorithms are only as good as the data they’re trained on. If the data is flawed, it can lead to misinformation and ethical issues.
Besides, AI-generated content can put brands in legal jeopardy due to copyright infringement.
Conclusions: Future of AI in Social Media Management
The future is now, and AI is here to stay! Don’t be left behind—embrace this powerful technology to boost your social media campaigns. Imagine freeing up your team’s time to focus on big-picture ideas and creative thinking while AI handles the heavy lifting.
Of course, AI technology has a long way to go, so use AI-generated content responsibly. We mean, you must always fact-check content thoroughly and ensure proper safeguards are in place.
Whoever is creating your content (ChatGPT “employee” or your copywriter) they need a powerful tool like Gain to automate the approval process, schedule posts, and launch them on all social media platforms with ease. Ready to try Gain for free?
