Are you trying to find the best marketing agency tools to grow your business? Maybe you’re thinking of starting your own agency but the missing piece of the puzzle is the right set of tools.

From client management platforms to social media management solutions, there are so many amazing tools that can make your job easier.

In this article, we’ll take a look at some of the must-have tools that all marketing agencies should have in their arsenal. We’ll look at both free and paid options to help you find the right solutions for your needs.

What Are the Benefits of Investing in Agency Marketing Tools?

When you’re running a marketing agency and want to do it well, having the right tools is super important. 

You might think using spreadsheets is okay, but as your client list grows, things can get really messy and hard to handle. You certainly wouldn’t want to jeopardize your agency-client relationship due to subpar processes!

By getting special tools for your agency, you can make everything smoother and better. These tools help you work faster, get things done better, and save money.

Apart from efficiency gains, marketing agency tools also help you:

  • Work better together: These tools help your team and clients work smoothly. You can share ideas and tasks, making sure everyone knows what’s happening. This makes your clients happy and helps your team get things done faster.
  • Save time for creativity: Agency tools handle repetitive tasks, giving your team more time to focus on coming up with fresh and creative ideas. This can lead to more innovative and captivating campaigns for your clients.
  • Grow without limits: With these tools, your agency can grow without any worries. It’s like having a plant that can keep getting bigger and stronger because you have all the right tools to take care of it. You can handle more work and clients without feeling overwhelmed.

Now that we’ve established why having the right tools is essential, let’s look at 8 of the best marketing agency tools available today.

8 Must-Have Marketing Agency Tools

  1. Client Management: HubSpot
  2. Client Meetings: Calendly
  3. Visual Asset Creation: Canva
  4. Social Media Management: Gain
  5. Content Optimization: SEMRush
  6. Insights: Google Analytics
  7. Project Management: Basecamp
  8. Analytics: Kissmetrics

1. HubSpot

First on our list is HubSpot. HubSpot is an all-in-one customer relationship management platform designed to streamline marketing, sales, and customer service efforts.

Marketing agencies might find HubSpot appealing for client management because it offers a range of tools that handle everything from finding potential customers to taking care of existing ones. It’s essentially a centralized place where all your client information lives.

So, instead of using many different tools, HubSpot consolidates everything in one place, making day-to-day agency operations simpler.

Price: foundational tools are free. The Starter package starts from $20/month.

2. Calendly

Scheduling client meetings can be a hassle, but with Calendly it’s simpler than ever. This popular scheduling app allows you to quickly and easily schedule appointments with clients.

With Calendly, you can set up availability windows, customize notifications, send reminders, and so much more. It even has an AI assistant that can handle simple tasks such as booking meetings or sending out invites.

Best of all, it integrates with popular calendar apps like Google Calendar and Outlook so you never miss an appointment. Whether you’re organizing one-on-one meetings or catch-ups with clients, Calendly makes it easy to stay on top of your scheduling needs.

Price: basic scheduling is free. Paid plans start from $8/user.

3. Canva

Creating high-quality visuals is a must for any marketing agency, and Canva makes it easier than ever to create stunning images. This graphic design platform offers a library of templates, illustrations, photos, and fonts that you can use to create graphics for your clients’ websites, blog posts, and social media accounts.

With Canva’s easy drag-and-drop editor, you can customize visuals to fit your exact needs in no time.

Price: free. However, there is an option to upgrade to Canva Pro for $14.99/month.

4. Gain

Another great addition to the list of marketing agency tools is our tool Gain. Gain is a social media management tool, specifically designed to help you manage multiple social media accounts in one platform.

The tool’s specialty lies in its customizable approval workflows that you can adapt to suit your team’s and clients’ unique needs. This means you can add as many approvers and as many approval rounds as you need. And, one of the really neat features is that the tool sends out friendly reminders to relevant stakeholders who need to give feedback or approval.

Apart from that, with Gain, you can create posts and schedule them for later, and track KPIs like engagement rates and reach. It also integrates with Canva, so you can send your designs straight to Gain and bring them into your approval workflow.

All in all, Gain makes it easier to stay organized and ensures that your clients’ social media presence is always top-notch!

Price: $99/month which includes unlimited features and 10 users. 

5. SEMRush

Depending on the nature of your business, you might be providing services where you create content for your clients. If that’s what you’re doing, then you’ll want to make sure that the content you provide is in the best possible shape.

To make this happen, you might want to consider using SEMRush. This powerful tool can help you figure out the most effective strategies for improving your clients’ website content. It helps you keep track of how well their website ranks and also find new keywords that could work well.

Additionally, it comes with various features that help you understand what your clients’ competitors are up to and even explore potential sources for getting backlinks.

SEMRush has an intuitive interface that makes it simple to use no matter your level of experience.

Price: starts at $129.95/month.

6. Google Analytics

Google Analytics is an essential tool for any marketing agency. With it, you can easily get insights into how visitors interact with client websites and identify areas of improvement.

You can track page views, check out user demographics, view website funnels, and more. Plus, you can integrate Google Analytics with various tools to get a comprehensive overview of your marketing campaigns. Best of all, it’s totally free!

7. Basecamp

If you’re looking for a reliable project management tool to add to your agency tech stack, Basecamp is the perfect solution. Here, at Gain, we use Basecamp as our team collaboration tool, and we love it!

This all-in-one platform offers an array of features that make it easier to keep your projects organized and on track.

With Basecamp, you can easily assign tasks and due dates, create to-do lists, comment on tasks, set up reminders and notifications, and more. Besides, it integrates with popular apps such as Slack so you can stay in sync with your team.

Price: starts from $15/user per month.

8. Kissmetrics

Lastly, we’ve got Kissmetrics. Kissmetrics is a comprehensive analytics and customer engagement tool designed to help businesses track and optimize their online marketing efforts.

The tool provides in-depth insights into user behavior on websites and applications, allowing marketers to understand how visitors interact with their content and make data-driven decisions.

For marketing agencies managing multiple clients, Kissmetrics is a must-have tool due to its ability to centralize and streamline data across various accounts. This enables agencies to monitor the performance of each client’s campaigns and digital assets.

Price: starts at $199/per month.


When it comes to running a successful marketing agency, having the right tools is essential. From content optimization and project management to social media management—there’s a tool out there for everything.

Remember, the benefits of investing in agency marketing tools extend beyond just the immediate gains; they position your agency for long-term growth, innovation, and the ability to provide exceptional value to clients in an increasingly competitive marketplace.

Are you a marketing agency doing all things social media? Then, you might want to add Gain to your toolkit to really boost your teamwork and save time. 

Gain is a one-stop hub where you can create content, get it approved, and schedule for multiple clients. With Gain, you can get your campaigns out faster, keep clients happy, and stay ahead in the social media world where things move super quickly.

Get started with Gain now

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