Wondering how to create content for your brand on a regular basis? We hear you!
Content marketing is much more intricate than churning out blog posts, Instagram photos, or website content. A lot of planning and work goes into generating content that aligns with your brand, so before you start typing away on a keyboard, keep reading as we explore content creation and how you can do it effectively.
You can use a tool like Gain to manage multiple brands and publish content at scale on different social media platforms.
How to Create Brand Content
Picking between branding content ideas can be challenging, especially if you’re unsure where or how to start. In this section, we’ll go through a few practical steps to help you get started with this process.
1. Establish Your Brand
A guide that includes color palettes, image standards, fonts, tone and voice, and other small details will take you a long way in creating content. These guidelines help ensure that your content is relevant and consistent, representing your brand in a way that can be recognized as yours by anyone who views it.
2. Determine Your Target Demographic
You need to determine who you want to influence with your content, what unique audience you want to create content for on a specific platform, and the type of content that would be appropriate for these marketing channels and demographics. Doing so will help you consider what type of content to focus on and the media you can use to get your message across in the most effective way possible.
3. Form a Strategy
Think of your content strategy framework as your blueprint, detailing all the whats, wheres, whens, and whys of guiding and informing the content creation process. Additionally, a set content creation schedule enables you to stay on track and prevents any PR disasters from occurring.
Six Tips to Keep Your Brand Consistent
Once you kickstart your brand content venture, you will need to maintain it in order to see results. You can consider all the intricate details, ranging from formatting to consistency. Let’s take a look at how you can achieve this:
1. Tone Matters
Tone is the way you communicate with your audience; your brand personality in written format. For example, if your brand is a quirky ladies’ beauty salon, you should adopt a speaking manner that is relaxed and friendly. However, a more professional tone would be suitable if your brand is an accounting firm.
Maintaining a consistent tone is essential no matter what platform you use and even if you use multiple platforms. Speaking to your audience in a relaxed manner on social media but professionally over email may confuse them.
2. Be Consistent With Visuals
Company news photos, product pictures, and social media images directly represent your products or services, helping create your brand image. There are certain things you can do to ensure consistency with your product photography:
- Be selective about who you choose to represent your brand. For instance, if you’re a company that promotes body positivity, ensure that your models have different body types.
- Pictures should be consistent when you edit them or use photo filters. This way, clients that visit your social media pages will register the editing with your brand.
- The clothes or costumes you employ should align with your brand persona.
3. Schedule Posts
Scheduling posts saves a great deal of time while ensuring that you establish strong connections with your audience. The time you put out posts can also hold significance, as you want your target market to view the content at the right time. Otherwise, it will get buried under hundreds of other posts, and no one will know what you have to offer. For example, if most of your demographic get their paycheck on a Monday, you should advertise then, as that’s when they have the most money to spend.
4. Brand Name
Your target audience needs a brand to associate with your products or services, which means you need a name for brand recognition. If you’re considering naming or renaming your brand, here’s what we recommend:
- If you’re looking to stand out, a brand name with a maximum of four syllables typically works.
- Be sure to think long-term. Is your brand going to change or expand over time? If so, don’t limit it to a place or time. If you eventually want to open branches in other nations, be considerate towards different cultures and religions.
- Your brand name should be consistent across every platform, such as the different social media networks.
5. Make Adjustments
If you feel like something isn’t working with your brand’s values, it’s time to optimize. Hold regular meetings with your marketing team to explore changes that can be quickly made to improve your current campaign. Unless you take the time to brainstorm new ideas or make adjustments along the way, your company will find itself running off the road.
6. Be Authentic With Branding
Branding isn’t just about your customers; it’s also about your staff. Your internal communications should be in line with your external communications when it comes to the overall tone and messaging. As a result, your team will feel more strongly about the brand and will be able to effectively convey your message. You should ensure that the work culture adopts your business’s image, whether that’s casual and breeze, something in between, or professional and buttoned-up. You will need to be authentic if you want to convince people to sell for you and buy from you.
As a marketer, you should strive towards being loved and recognized by your target audience. Consistent branding allows you to stand out from the competition and gain a loyal audience by bridging the gap between your vision and your target market’s core values.
Brand consistency ensures that your customers know they will have a reliable and unique experience if they stick with your products or services. There are various ways you can achieve this, and technological advancements have made it easier than ever. We recommend working with experienced content creators to handle this aspect of your business and reap the rewards.
Using a marketing and social media management tool like Gain will make managing all your digital content easy and efficient. Content creators can upload all their assets to Gain for you or other stakeholders to approve. That way, all your content will live in one place, each with its own history of change requests and approvals right next to it. Try Gain free to see for yourself how much easier managing all your digital content can be!
🎨 Looking for a tool to design your brand’s content? At Gain, we love Canva. You can even send your Canva designs to Gain directly from Canva to gather feedback and approvals!