Anyone working in the world of digital marketing knows that workloads can be seasonal – with ups and downs in the number of incoming projects depending on the time of year. Often, there is a significant amount of downtime during the summer months as well as during the holidays. So how can your agency stay productive during these quieter periods?
Even when you have little work to do, there are plenty of ways you can utilize
GAIN to stay productive – and even attract new clients. Here are a few simple ideas to get you started:
1. Grow Your Personal Network
Establishing yourself, as well as your team members, as experts or thought leaders on certain topics can be one of the best ways to utilize GAIN in your spare time and attract new clients. In today’s digital world, it’s important to show your business is up-to-date and in the know.
Using GAIN, you can showcase your personal content curation and creation skills. As you come across interesting content in your area of expertise, you can easily turn it into social media posts using the GAIN bookmarklet.
To install the GAIN bookmarklet, tap your profile photo and click “share anywhere with the GAIN bookmarklet.” Simply drag the bookmarklet button to your Bookmarks Bar in your web browser and you’re set.
By building up your personal networks, you’ll also get plenty of ideas and support from friends, family, and colleagues coming your way. These contacts in your network might even be able to open a few doors for you to engage with potential new clients.
2. Collaborate With Other Brands
Establishing mutually beneficial relationships with other brands can enable both of your businesses to grow faster. Seek out brands or agencies that offer complementary services and reach out to see if they’d be interested in cross-promoting each other’s content.
Using GAIN, you can create a content calendar and use calendar labels as reminders to share content from other brands on your social channels.
You can also use GAIN to send your social posts to the brands that you’re partnering with in order to get their feedback and approval before publishing. This ensures they always know exactly what’s being said about their service online. It will also help your agency maintain a transparent, longer-lasting relationship.
Mentioning another page in a Twitter or Facebook post is simple. When writing your post just enter the character “@” followed by the name of the page that you want to mention. On Facebook, you will see a list of suggestions and you can quickly select the page you want.
The best part about collaborating with other like-minded brands is the potential for referrals or to offer your services alongside what they have to offer.
3. Showcase Your Work
If you’ve managed successful marketing campaigns in the past, why not boast about your successes and share what you’ve already accomplished with your audience?
Using GAIN, you can schedule out posts that show off your best work in order to attract new business. GAIN allows you to see pixel-perfect previews of posts as you create them so you can be sure you’re displaying your work in the best way possible.
Finding new clients requires a lot of time and effort. However, using GAIN to create, approve, and schedule content during the downtime, you can showcase your social media marketing expertise to potential clients in a consistent, professional way.
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