Have no idea what to post on your LinkedIn Company Page to help it grow? We’ve got you covered!
Ever scroll through LinkedIn and see other companies getting tons of engagement? Meanwhile, your page… not so much.
It’s easy to think you’re too late or that LinkedIn is only for big brands. But that’s not true.
With the right strategy, any business can grow on LinkedIn. You just need to know what works.
In this guide, you’ll learn:
- How to set up your LinkedIn Company Page the right way
- The best types of posts to share (with examples)
- Four strategies to grow your page and get more engagement
Let’s jump right in!
LinkedIn Company Page Optimization 101
Before you start posting, take a step back—is your LinkedIn Company Profile actually set up properly?
📖 Related Read: How to Use LinkedIn as a Business in 2025 (Guide)
If your profile looks incomplete or unprofessional, people won’t take your business seriously.
Here’s what you need to optimize:
Logo & Cover Image
Your page should look professional and on-brand. Use a clear, high-quality logo and a cover image that represents your company. It can be a branded design, a team photo, or something that visually reflects your industry.
To ensure your images look sharp, follow LinkedIn’s recommended sizes:
| Module | Minimum image size | Recommended image size |
| Logo image | 268 (w) x 268 (h) pixels | 400 (w) x 400 (h) pixels |
| Cover image | 1128 (w) x 191 (h) pixels | 1128 (w) x 191 (h) pixels |
See ours below 👇
LinkedIn Company Page URL and Tagline
Next, customize your page URL.
It should look like this: linkedin.com/company/yourbrand
Not like this: linkedin.com/company/1287498214
Also, pay attention to your tagline. It should clearly state what you do in a single sentence.
Examples of strong taglines:
- Zapier – “Get your software working together, automatically.”
- Notion – “The connected workspace for your docs, projects, knowledge, and AI.”
- Growclass – “A universe of growth marketing courses + community for kind, ambitious folks. Join the most supportive spot on the web.”
Your Industry, Location & Contact Info
Make sure all your business details are filled out correctly. This helps people find and trust your company.
Here’s a good example of an optimized overview page by Scoro, work management software.
Your Call-to-Action (CTA) Button
LinkedIn lets you add a custom button to your company page—so use it strategically.
Pick a CTA that aligns with your goals:
- “Visit website” – Best for general brand awareness
- “Sign up” – Perfect if you offer a free trial or newsletter
- “Contact us” – Ideal for service-based businesses looking for leads
- “Learn more” – Works well if you have a resource hub or blog
💡Pro tip: Test different CTAs over time to see what drives the most clicks.
What to Post On LinkedIn Company Page
Put Together Your Content Pillars Strategy
Once your LinkedIn Company Profile is optimized, the next challenge is figuring out what to post. We can already tell you that posting anything and everything won’t work.
Your best bet? Define your content pillars—core themes your brand consistently talks about on LinkedIn. For a super simple strategy, you should pick 3-5 content pillars that align with:
- Your expertise – What are you known for?
- Your audience’s needs – What do they want to learn?
- Your brand personality – What makes you unique?
Say you’re running a B2B marketing agency, and you want to grow your LinkedIn Company Profile. You know you need to post consistently, but what exactly should you be sharing?
Your content pillars could look something like this:
1. Marketing trends → Thought leadership, algorithm updates, best practices
2. Case studies→ Real-world results, before-and-after examples, testimonials
3. Expert tips & how-to guides → Actionable strategies, social media growth tips, lead generation tactics
4. Agency culture & behind-the-scenes → Team highlights, work process, office life (or remote culture)
5. Engagement & community building → Polls, Q&A sessions, opinion-based discussions
Decide on Post Types
Once you’ve defined your content pillars, the next step is deciding how you’ll deliver that content.
LinkedIn is primarily a text-based platform, but relying solely on text posts can limit your engagement. To maximize reach and interaction, you should incorporate a mix of post formats that align with your content pillars and audience preferences.
Let’s break down the most effective post types and when to use them.
Text-only Posts
Text posts are the foundation of LinkedIn content and work well for storytelling, thought leadership, and quick insights. They’re easy to consume and encourage conversation, especially when formatted well.
✅ When to use:
- Sharing personal insights or company updates
- Posting industry trends or opinion pieces
- Encouraging discussion with open-ended questions
Image Posts
A simple image can stop the scroll—especially if it’s well-designed and adds context to your message. Branded graphics, quote images, or event photos work well here.
✅ When to use:
- Showcasing team culture or behind-the-scenes content
- Sharing industry stats or data-driven insights
- Posting event highlights or company milestones
Carousels
Carousels are one of the trendiest post types on LinkedIn (and the most engaging). That’s because they encourage people to swipe through multiple slides, increasing time spent on your post.
✅ When to use:
- Breaking down complex topics into digestible slides
- Showcasing case studies or client success stories
- Sharing step-by-step tutorials or how-to guides
Videos
LinkedIn prioritizes native video content in the feed, making it a great format for brand awareness and engagement. Short, informative clips tend to perform best.
✅ When to use:
- Sharing insights or commentary on industry trends
- Posting client testimonials or success stories
Polls
Polls are a quick and easy way to get people talking. They work well for gathering opinions, starting discussions, and even generating insights for future content.
✅ When to use:
- Asking for audience opinions on industry topics
- Conducting quick market research
- Sparking discussions to boost engagement
Articles & External Links
LinkedIn lets you publish long-form articles, which can help establish credibility and attract followers over time. You can also share blog links, but keep in mind that LinkedIn prioritizes native content over external links.
✅ When to use:
- Posting in-depth industry insights and research
- Repurposing blog content into LinkedIn articles
💡 Pro tip: If sharing a blog link, write a short caption in the post itself so users engage before clicking.
Build a Balanced Content Calendar
Now, it’s time to put everything together into a basic content calendar. Here’s how our hypothetical content calendar would look for a marketing agency that wants to post more on LinkedIn👇
| Day | Post Type | Example Content |
| Monday | Text post | Industry trend + opinion |
| Tuesday | Carousel | 2025 Social Media Trends |
| Wednesday | Poll | What’s your biggest challenge with LinkedIn marketing? |
| Thursday | Video | Short marketing tip for small- to medium-sized businesses |
| Friday | Image post | Behind-the-scenes agency culture |
4 Growth Strategies for Your Company Page
Of course, knowing what to post is just step one. To truly boost your company page’s growth, you’ll need to leverage a few key strategies that can take your reach to the next level.
1. Post Consistently
The LinkedIn algorithm favors consistency, meaning the more frequently you post, the more visibility your Company Page gets. But we also know how hard it is to stay consistent.
So, try to plan posts at least 2-4 weeks in advance using a content calendar. Also, rotate between different content types (e.g., carousels, polls, videos) to keep things fresh (and more interesting for yourself). Finally, schedule content in advance, so you literally have no excuses.
2. Leverage Employee Advocacy
Your employees are your biggest brand ambassadors—when they engage with your posts, it extends your reach to their networks.
To get employees involved:
- Share company wins and tag team members to encourage resharing
- Highlight employee achievements with spotlight posts
- Provide easy-to-share templates for team members who want to post but don’t know what to say
3. Engage with Other Pages and Your Audience
Don’t just post—you also need to interact. Engagement drives visibility, so make it a habit to comment on posts, reply to comments, and join discussions in your industry.
4. Repurpose High-performing Content From Other Channels
Not every LinkedIn post needs to be brand new. If you have blog posts, newsletters, or X threads that performed well, repurpose them for LinkedIn.
For example, you can turn a blog post into a LinkedIn carousel with key takeaways. Or, you can clip short video snippets from webinars and podcasts. Get creative!
How to Post on LinkedIn’s Company Page
You can post on LinkedIn directly (natively) or schedule content in advance using a social media management tool like Gain.
To post directly on LinkedIn, go to your company’s page and click ‘Create’ in the top left corner.
Then, select ‘Start a post’ from the dropdown menu.
Posting directly via LinkedIn is easy if you’re putting out content sporadically. It works well for one-off updates or jumping on trending topics real quick.
However, if you’re managing multiple posts, working with a team, or need content approvals, it can quickly become time-consuming. With a tool like Gain you can plan, organize, and collaborate on your LinkedIn content without the usual back-and-forth.
Gain lets you schedule posts in advance, get quick client approvals, and auto-publish directly to LinkedIn—so you’re not stuck manually posting or chasing down approvals at the last minute.
FAQs About LinkedIn Company Page
Yes! Setting up and managing a LinkedIn Company Page won’t cost you a thing. However, if you want to reach more people faster, LinkedIn does offer paid options like “Sponsored Posts” and “Ads” to boost visibility. That said, plenty of businesses grow their pages organically by posting consistently, interacting with their followers, and getting employees involved.
To access your LinkedIn Company Page, go to your profile, click your profile picture in the top right, and select your company under the “Manage” section. This will take you to the admin dashboard, where you can post updates, check analytics, and manage settings.
If you’re unable to create a LinkedIn Company Page, it’s likely due to a few common reasons. First, check if a page with your company name already exists—if so, request admin access instead of creating a duplicate. Your LinkedIn personal profile must also have at least one connection, so send a few connection requests before trying again. If your account is brand new, you may need to wait 24 hours before setting up a page. If issues persist, clear your browser’s cache or use a different browser.
Wrapping Up
Now that you know what to post on your LinkedIn Company Page and how to grow it, it’s time to put your strategy into action. Stay consistent, engage with your audience, and experiment with different content formats to see what resonates best.
And if keeping up with LinkedIn feels overwhelming, Gain makes it easy to plan, schedule, and collaborate—so you can publish consistently and get more eyes on your LinkedIn content. Try it for free today and take control of your LinkedIn strategy.
