As social media marketers, staying organized is crucial to us. We aim to have our content planned out in advance, visuals pre-made, and everything scheduled to go live. But, let’s face it, real life doesn’t always cooperate. However, here’s the silver lining: with a consistent social media publishing schedule, you can become a bit more organized, giving yourself extra time to engage with followers or refine your strategies. What’s more, effective scheduling can turn sporadic…
Imagine it’s Monday morning—or any day, really—and instead of brainstorming your next big campaign, you’re stuck manually scheduling social media posts for the week ahead. Whether you’re part of an in-house creative team or an agency, you likely handle a fair share of social media admin. It’s frustrating: this work eats into your creative time, leaving you and your team feeling drained before the day has even begun. Don’t want this anymore? Good! In this…
If you run a social media management agency, you know how stressful content delivery to your clients can be. We’re almost certain that you’ve encountered instances when you’ve sent out social media posts for your clients to review, but then… crickets. Or, you received client feedback, but it was after the original publishing date. And then, how many times have you found yourself caught in a whirlwind of communication issues, with different versions of content…
If posting on LinkedIn is part of your social media strategy, you should be staying on top of the platform’s key trends. Knowing what’s hot and what’s just meh, means you can come up with content that generates engagement and helps you reach wider audiences.Here are the top 10 LinkedIn trends to watch out for this year and some tactics on how you can use these trends to your advantage. Let’s go! Top 10 LinkedIn…
Handling social media content approvals is pretty much part of the job when you’re in marketing. Whether you’re part of an in-house creative team or an agency, there will be times when you need to submit your content assets to clients or stakeholders for feedback and sign-off before publication. A lot of times, this whole approval thing can be a real headache. There’s too much back and forth, and it can slow down your social…
Are you staring at your social media content calendar, noticing Easter is just two weeks away but you’ve got no content planned? Here’s your quick guide to nine eggcellent Easter social media post ideas that are simple to implement and can drive tons of traffic. Let’s jump right in. 9 Easter Social Media Post Ideas for 2024 Easter Campaigns Idea #1: Easter Flash Sale Kicking off your campaign with an Easter Flash Sale is a…
Deciding what to post on LinkedIn often leaves many of us scratching our heads, whether you’re devising strategies for clients as an agency or driving your company’s online presence as an in-house marketing team. A great LinkedIn post can truly set a business apart and even be a lead magnet. Still, coming up with ideas for LinkedIn posts can be challenging, especially for businesses aiming to make the most of this social media platform. If…
Finding social media clients consistently is one of the top challenges agencies face. On the positive side, every business nowadays has a presence on social media, meaning there are clients out there who need your services. But how do you actually get the attention of these clients? In this guide, we’ll discuss 11 proven ways to acquire social media clients that are a good fit for your agency. We’ll cover everything from honing in on…
If you run a marketing agency or you’re an in-house social media professional, you know that TikTok is the hottest social media platform out there. It has actually transformed the industry and opened up new and exciting channels for engaging with potential customers. The video platform currently has 1.7 billion users globally and has a massive impact on fashion, music, and even language. Therefore, having a successful TikTok growth strategy can lead to exponential growth…
Do you know how we all use Google to find where to grab a coffee or locate a mechanic? Well, being on Google is essential for businesses since 87% of consumers use this mighty search engine to discover local businesses. With a tool called Google Business Profile (which is free, by the way), your business can appear on Google and Maps precisely when people search for what you offer. With Google Business Profile, you can…
