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Deciding what to post on LinkedIn often leaves many of us scratching our heads, whether you’re devising strategies for clients as an agency or driving your company’s online presence as an in-house marketing team. A great LinkedIn post can truly set a business apart and even be a lead magnet. Still, coming up with ideas for LinkedIn posts can be challenging, especially for businesses aiming to make the most of this social media platform. If…

Finding social media clients consistently is one of the top challenges agencies face. On the positive side, every business nowadays has a presence on social media, meaning there are clients out there who need your services. But how do you actually get the attention of these clients? In this guide, we’ll discuss 11 proven ways to acquire social media clients that are a good fit for your agency. We’ll cover everything from honing in on…

If you run a marketing agency or you’re an in-house social media professional, you know that TikTok is the hottest social media platform out there. It has actually transformed the industry and opened up new and exciting channels for engaging with potential customers. The video platform currently has 1.7 billion users globally and has a massive impact on fashion, music, and even language. Therefore, having a successful TikTok growth strategy can lead to exponential growth…

Do you know how we all use Google to find where to grab a coffee or locate a mechanic? Well, being on Google is essential for businesses since 87% of consumers use this mighty search engine to discover local businesses. With a tool called Google Business Profile (which is free, by the way), your business can appear on Google and Maps precisely when people search for what you offer. With Google Business Profile, you can…

If you want your business to get noticed in 2024, Pinterest is the place to be, with its vibrant, visual platform that draws people in. Imagine potential clients scrolling through Pinterest in search of the next big thing or just a bit of inspiration, and there’s your brand, popping up without them even looking for it. They click on your Pin, and just like that, they’re at your website, ready to explore what you have…

If you work at a social media agency, you know that creative teamwork is everything. Successful content is created with input from multiple areas. This is where creative collaboration tools can help. We at Gain have taken the time to round up the 7 best creative collaboration tools for 2024 so you can take your creative process to the next level. Let’s jump right in. 7 Creative Collaboration Tools 1. Gain At Gain, our focus…

482 million people use Pinterest monthly for inspiration and to plan their next purchase. Regardless of your industry, there’s something for all types of businesses on Pinterest to engage new shoppers and drive more traffic to their websites. To get more traffic to your brand’s website through Pinterest, you should be regularly posting content on the platform. For that purpose, you need a reliable Pinterest scheduler. But, with so many available tools, it’s hard to…

New year, new challenges! The Gain team is working as hard as ever to 1) make Gain the tool that saves you the most time, and 2) bring client approval times to record lows. We can’t wait to tell you what we’re envisioning for 2024 but first, let’s catch up on our key launches in 2023. 🚀 Everything we launched in 2023 Pinterest integration – Create pins, send them for approval, and auto-publish them to…

Photo by Mikhail Nilov from Pexels ‘How to price social media management services?’ is a question that plagues many agencies. Whether you’re a brand new agency or you’ve been around for some time, determining the right price for your social media services isn’t easy. So, how do you set the ideal pricing for your social media management services to ensure your agency earns a good profit and stays competitive? Read this guide to learn the…

Have you narrowed down your list of social media management tools to just three options—Gain, Planable, and Later—but find yourself uncertain about which one to choose? Each tool offers distinct advantages, but selecting the one that perfectly aligns with your agency’s specific needs and pain points can be challenging. This guide is designed to offer clear, comparative insights into Gain, Planable, and Later, helping you make an informed decision that optimizes your agency’s social media…