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Countless analytics tools claim to show you the absolute best times to post on each social media platform. But does the timing of your posts really matter anymore? The reality is that the social media landscape has changed drastically over the past few years. Unfortunately, there is no universal “perfect time” to post on social media, even more so since the pandemic began. For instance, it used to be a safe bet to post when…

It’s no secret that people are spending more and more time on social media, and businesses are doubling down on their social media marketing efforts. Nowadays, brands are investing more time and resources into the creative assets they share on social media and increasing their posting frequency to stay top of mind, reach new audiences, and stay ahead of the competition. However, pulling off a consistent, effective social media marketing strategy is exhausting work, and…

Most businesses have embraced remote work, whether by setting up fully remote teams or hiring more remote workers. However, some critical processes can be slower in a remote setting, such as getting feedback and getting content approved in a timely manner. So what causes these delays in the marketing approval process? When teams shift to a completely remote environment without the proper tools and workflows in place, miscommunication and mistakes can occur more frequently, slowing…

There are few things more annoying than working hard to create valuable content only to struggle getting it approved by your client or the right people. When deadlines are approaching, you find yourself sending follow-ups and rushing the feedback and revisions stage. And that’s when mistakes start falling through the cracks. Without a proper marketing approval process in place, it’s easy to confuse each person’s feedback or edits and the latest versions of each post…

When you work at an agency, you might be managing as many as 100 different social media and marketing channels at once, all for different clients. With so much content, it becomes practically impossible to require each person within your agency to send individual emails to make sure that content gets approved and sent to clients on time. Coordinating content approvals over email across a vast (or remote) team can feel like trying to scale…

We’re so excited to share that Gain now supports Facebook Stories! You can create your Facebook stories in Gain just like any other social post and your clients or approvers can give you their feedback in Gain, right along with their other content – win-win! Now, you may ask yourself, “Why use Facebook Stories for my brand? I already publish photo and video posts with all the information I want my audience to know.” Well,…

We’re so pumped to tell you all about the new Gain Desktop app! Gain Desktop is just another way for us to help you boost your productivity. But wait, how can using a desktop app boost your productivity? Read on! Reason #1: You can focus solely on work How many tabs do you have open on your browser right now? Chances are, no less than 10. Having multiple browser tabs open so you can move…

Find your next agency Today we’re excited to introduce our new program for top-notch agencies that are experts using Gain to deliver seamless approval experiences for their clients and stakeholders–meet the Gain Agency Partners! Why are we doing this? The idea came up as marketing teams who manage their content in-house with Gain routinely ask us to recommend marketing and advertising agencies that can help them bring their strategies and content to the next level.…