Here at GAIN, we are huge fans of marketing tools to improve productivity. We often write about tools for workflow productivity and ways agencies can use their time better. Almost all marketers participate in some form of content marketing. From email marketing to social media marketing, the writing never really stops. Though sometimes debated, marketers know that content is still king. But it’s not just any content that will boost your brand; marketers have to…
As a marketer, you most likely participate in some company blogging. Whether you write weekly or sporadically, there is useful content under your name published on your agency’s site. Often, marketers leave the content just on their blog and push out the posts via social channels and newsletters. While those are crucial methods for getting content seen by your target audience, there are a few other places to publish your post. Here’s a look at…
With team members distributed across multiple countries, our team is no stranger to working together from a distance. But as we’ve opened up to hiring team members who aren’t physically in the same location, we’ve learned it can be challenging to collaborate when you don’t see each other every day. Therefore, we’re constantly seeking new ways to improve how we work together. As we’ve scaled our team over the years, we’ve collected a great deal…
The holiday season is officially upon us. It’s the time of year for family, friends, and eating copious amounts of food. However, if your team doesn’t plan ahead, the pumpkin pie might not taste as sweet. The holiday season can be a busy time, so it’s important for your team to prepare. Here are four ways your team can best plan for your time away from the office and ensure you get the holiday rest…
It’s no secret that the primary goal of an agency is to contract new business and convert leads into clients. However, is there ever an instance in which it is more beneficial to turn down a potential client? It is okay, and sometimes necessary to the welfare of the business, for agencies to be selective with whom they decide to work. Sometimes, an agency may feel pressured to accept new work as a result of…
Email automation is to a great marketer as a hammer is to a builder; a tool can extend your reach and capacity, but it is useless without the person behind it. While an email automation tool can work even when you are offline, it can’t think for itself, meaning it can also get you into big trouble. If you mis-program a campaign, it can leave your clients with a bad taste in their mouth, hurt…
Marketing automation can save you time by allowing you to schedule weeks or months worth of content at a time. As a marketer, you understand the benefits of automation, since it makes your work more fluid and efficient. However, your boss or CEO might not understand the value of paying for software if they don’t see the ROI. Even if marketing automation theoretically allows you to “set it and forget it,” you should keep a…
When your superstar employee leaves to take an offer with a competitor, it can throw off a whole team. Beyond the personal sadness of losing a colleague and friend, you as the manager may also feel that you failed to satisfy that team member’s needs. What could you have offered to make their work experience more fulfilling and rewarding? Surprisingly, the answer is not always more money. Daniel Pink, a writer for the New York…
Marketing is no longer about being a jack-of-all-trades. Agencies, particularly those of scale, tend to focus on a specific niche to deliver powerful campaigns for their clients. With so many actors in the agency market, competition is only natural. However, collaboration might be in your best interest – and that of your clients. Imagine your client decides to branch out from their primary offerings to offer a new product to a different target customer who…
You’ve just signed a contract for a digital marketing plan for a growing brand. After several long conversations and negotiations, you came to an agreement, and they have just sent over the login information for their social pages so you can administer them. There’s just one hitch. They want to be able to post updates, too. You can’t tell them not to post; the pages belong to their company, after all. But how do you…
