By Cynthia Guzmán, Product Designer at Gain For any company growing quickly or changing direction, a rebrand is an excellent opportunity to focus in on what is resonating with your customers and to build a stronger connection with them. Teams that work together in the same location can organize in-person brainstorming and collaboration sessions to share design ideas and feedback. But for distributed teams, undergoing an entire redesign remotely can seem overwhelming and challenging. Our…
When we started Gain, we reinvented the content approval process for agencies and brands with the goal of helping them improve communication, save time, and build stronger relationships. Every new feature we’ve launched since has served to empower our users and make their lives easier. A few weeks ago, when we announced our big collaboration update, we also introduced a new Gain logo and branding. Now, we want to share our story behind our rebrand…
Becoming a manager for the first time is both exciting and nerve-wracking. You want to prove that you can lead and also keep everyone on the team happy. Especially if you’re promoted and have to manage people that you at one point were on the same level as, management can be tough. There are steps to take to ensure a smooth transition. For someone who is hired to lead a brand new team or for…
Distributing a workload is most manager’s top priority. Figuring out a way to get everything done, on time, and in the right way is difficult. Most agencies are comprised of a varying set of skills and team members who work at different paces. Managers often find it difficult to distribute a workload fairly and effectively. There are common mistakes managers make when divvying up the work. These mistakes mean less collaboration and reduced cohesion within…
Today we’re excited to announce the biggest Gain update yet: a new look and new collaboration tools to supercharge your team’s workflow and get more done! The first thing you may notice is that we gave our brand a face lift! We put a lot of love into our new logo, and we hope you love it as much as we do. 😄 Our new look and new logo represent the core pillars of our…
As we increasingly embrace the “smart home” revolution, we’re also becoming more and more reliant on voice search for information. We “ask” Google, Siri, Alexa, and Cortana for local store hours, the best restaurants near us, and even for prices of products we want to buy. These powerful digital assistants use natural language processing and artificial intelligence to understand the way we speak and the way we ask questions in order to provide the most…
Maintaining an updated, highly-engaging Instagram page requires many manual steps. Because Instagram still has strict rules for third-party and automation tools, it’s not possible to automate your Instagram marketing entirely. There needs to be someone on the team who can produce high-quality photos and videos, someone who can write catchy captions to accompany the posts, and someone to review the content before it’s shipped off to clients for final approval. Whether your agency handles Instagram…
Gone are the days of set-it-and-forget-it campaigns. Marketers now must prove an ROI to have access to larger budgets and to be able to build a more robust team. Many teams measure the number of marketing qualified leads (MQLs) on a monthly or quarterly basis to assess the success of marketing overall. Marketing and sales teams that work together often measure conversions in the funnel, sales qualified leads, and sales as well. These numbers showcase…
Here at GAIN, we are huge fans of marketing tools to improve productivity. We often write about tools for workflow productivity and ways agencies can use their time better. Almost all marketers participate in some form of content marketing. From email marketing to social media marketing, the writing never really stops. Though sometimes debated, marketers know that content is still king. But it’s not just any content that will boost your brand; marketers have to…
As a marketer, you most likely participate in some company blogging. Whether you write weekly or sporadically, there is useful content under your name published on your agency’s site. Often, marketers leave the content just on their blog and push out the posts via social channels and newsletters. While those are crucial methods for getting content seen by your target audience, there are a few other places to publish your post. Here’s a look at…
