Despite the fact that Instagram is now being used by 48.8% of brands (and that number is expected to rise to 70.7% by 2017), many businesses have yet to implement an Instagram marketing strategy. Unfortunately, there are still many myths that have created hesitation among businesses when it comes to using Instagram for marketing purposes. These common myths include sentiments that Instagram takes too much time, or that a company’s offerings are too boring to…
The pervasiveness of social media in today’s culture makes the medium one of the most powerful political tools. Case in point, the ongoing U.S presidential race has seen candidates utilize social media tools extensively to explain their party’s views, as well as to air their disagreements with their opposing party. Already, this race could be jokingly referred to as one of the biggest Twitter wars in history. So, social media has a massive influence on…
For anyone managing multiple Twitter accounts with multiple contributors, having an approval process in place is crucial. Not only does an approval process ensure that your tweets are appropriate for each account but it also helps minimize mistakes — whether it’s poor timing, grammatical issues, or spelling errors. GAIN can help your team rest assured that your posts are always error-free. GAIN also automates the entire approval process, from creation to approval to scheduling of…
We’ve all witnessed some pretty bad social media marketing fails. From a lack of fact-checking to cringeworthy spelling mistakes, there’s no shortage of social media mishaps by brands that are key examples of what not to do. “Always do what’s best for your readers and your subscribers, and delight them with every email.”- BuzzFeed email policy However, it’s not only on social media where things can go wrong. When it comes to email marketing campaigns,…
Content Tags give you the ability to categorize your GAIN content any way you see fit. Add as many tags as you want to any post, consolidating posts into specific groups that help speed up your content workflow. Here are some ideas on how you can utilize GAIN’s Content Tags to organize your content better: 1. Tag By Event Your company may have a Demo Day coming up next week and, later in the month,…
Social media errors are nothing new, but for businesses or big name influencers, errors on these platforms can result in a heavy blow to a brand’s reputation. A report from MarketingSherpa states that 95% of adults aged 18-34 are likely to follow a brand via social media, while a report from Ambassador states that 71% of those that have a good social media experience with a brand are likely to recommend it to others. So…
Marketers get your voices ready; Millennials would rather listen than read. Before 2014, podcasting was largely an under-utilized format filled with amateurish content. The whole medium had a Wayne’s World-esque connotation to it, in other words, premium content was not worth wasting on the format. That all changed when the mega hit podcast series, Serial, rose the bar for quality content in podcasting, winning a Peabody Award for excellence after it was reportedly downloaded an…
The social editorial calendar is a clear favorite among GAIN users because it offers a quick and easy look at each month’s social media content for each client at a glance. All of the content you schedule to be published as well as all of the content that has already gone live is viewable in this calendar layout, making it easy to sift through and organize posts so you’ll never double-post the same topic or…
Image Elements of gaming are beginning to appear as a form of measurement and engagement in every facet of our daily lives. We’re taking endless selfies on Snapchat with the hopes of receiving a new emoji trophy and chasing down Pokémon for our daily exercise. And whether it’s through a leaderboard or point system, products such as ChoreWars, Nike Training Club, and Habit RPG are transforming the daily grind into an interactive challenge. It only…
Remote positions are becoming increasingly common for the modern worker. A PGI study showed 23% of employees report doing work remotely, and the New York Times echoes this figure arguing that telecommunication is “fast on the rise”. Working remotely has an abundance of benefits for a company and individuals alike. Workers can create their own schedule, customize their work environment, and, according to CNN Travel, can save an estimated $4,000 dollars monthly on transportation costs…
