A social media kit is a handy tool for any brand wanting to look consistent and professional online. For example, if your brand hires a social media agency or freelancers to manage your social media, a kit ensures they stick to your brand’s style. Similarly, if your team handles multiple projects, a social media kit keeps everyone on the same page. Or, if you work with journalists, a media kit serves as a source of…
Whether you’re a social media pro at a marketing agency or the in-house marketer for a single company, you understand how essential it is to keep your content fresh and on the move. The world of social media is expanding and becoming more competitive all the time, so it’s important to keep up the pace, even if no additional resources are available to you. Here at Gain, from talking to our users in 51 countries,…
Building an impactful social media presence for your clients demands dedication, time, and sometimes a hefty investment. Your clients come to you with underwhelming budgets but want mega results. While we’re sure you set realistic expectations for your clients, that doesn’t mean you shouldn’t lean into creative ways to maximize content’s value. Content repurposing is a great way to transform existing content into new formats to reach broader audiences across different social media platforms—all without…
Social media is a great way to promote your business, but when budget cuts come along, it’s natural to worry. You might think less money means less effective campaigns that won’t reach as many people. But there’s good news—you can still achieve great results on a tighter budget. You’ll just have to be strategic about your priorities and smart with your resources. Ready to learn how to stretch your social media budget further? We have…
Designed by Pressfoto Social media agencies want to maintain a good relationship with their clients. However, often due to communication issues, the relationship can turn sour. Here are 7 secrets to make your client communication smoother and more effective. 1. Focus on Better Onboarding Onboarding is the first step in establishing a relationship with your clients. However, many social media agencies rush through this part, eager to get to the main work. This often makes…
As social media marketers, staying organized is crucial to us. We aim to have our content planned out in advance, visuals pre-made, and everything scheduled to go live. But, let’s face it, real life doesn’t always cooperate. However, here’s the silver lining: with a consistent social media publishing schedule, you can become a bit more organized, giving yourself extra time to engage with followers or refine your strategies. What’s more, effective scheduling can turn sporadic…
Designed by Freepik Imagine it’s Monday morning—or any day, really—and instead of brainstorming your next big campaign, you’re stuck manually scheduling social media posts for the week ahead. Whether you’re part of an in-house creative team or an agency, you likely handle a fair share of social media admin. It’s frustrating: this work eats into your creative time, leaving you and your team feeling drained before the day has even begun. Don’t want this anymore?…
If you run a social media management agency, you know how stressful content delivery to your clients can be. We’re almost certain that you’ve encountered instances when you’ve sent out social media posts for your clients to review, but then… crickets. Or, you received client feedback, but it was after the original publishing date. And then, how many times have you found yourself caught in a whirlwind of communication issues, with different versions of content…
Handling social media content approvals is pretty much part of the job when you’re in marketing. Whether you’re part of an in-house creative team or an agency, there will be times when you need to submit your content assets to clients or stakeholders for feedback and sign-off before publication. A lot of times, this whole approval thing can be a real headache. There’s too much back and forth, and it can slow down your social…
Deciding what to post on LinkedIn often leaves many of us scratching our heads, whether you’re devising strategies for clients as an agency or driving your company’s online presence as an in-house marketing team. A great LinkedIn post can truly set a business apart and even be a lead magnet. Still, coming up with ideas for LinkedIn posts can be challenging, especially for businesses aiming to make the most of this social media platform. If…
