Need new ideas for your social media campaigns? We’ve rounded up 8 social media strategist accounts to follow and get inspired!
If you work in social media, you’ve probably felt stuck at some point. Maybe your strategies aren’t landing the way they used to, or you’re just running out of fresh ideas. It happens to everyone.
That’s why it’s so important to follow other social media strategists—they can offer new perspectives, inspire creativity, and help you stay on top of trends.
In this article, we’re sharing the eight best social media strategist accounts to follow in 2025, each offering unique insights to keep your strategy sharp and relevant.
8 Best Social Media Strategist Accounts to Follow for Tips and Fresh Content Ideas
- Brock Johnson
- Monique Forcella
- Grace Andrews
- Ann Handley
- Lottie Unwin
- Rachel Karten
- Lewis Kemp
- Filipa Canelas
1. Brock Johnson
🧠 Expert in: Instagram reels and social media growth
Brock Johnson is a social media coach specializing in Instagram, known for his expertise in using Reels to grow a brand’s presence.
Starting his journey in 2016, Brock faced the same algorithm challenges as many others but found his breakthrough in 2021 when he committed to posting one Reel a day, which resulted in a 30,000 follower growth in just a month.
Since then, Brock has scaled his following to over 750,000+ by consistently sharing actionable content marketing tips.
Brock shares easy-to-apply tips for beating the algorithm, boosting engagement, and creating viral content. His down-to-earth style makes it fun to learn, and his Insta feed is a must-follow if you want to up your social media game without burning out.
➡️ Where to follow: You can find Brock on Instagram and TikTok.
2. Monique Forcella
🧠 Expert in: Marketing and messaging strategy
Monique is an Instagram expert helping service-based businesses and coaches amplify their presence with organic content. Known for her no-fluff approach, she’s all about getting brands unstuck and ramping up their Instagram growth with standout Reels and messaging strategies that drive engagement.
Her upbeat personality makes learning fun, and her content is packed with practical insights you can apply right away. If you’re serious about transforming your Instagram into a client magnet, Mon is the strategist to follow.
➡️ Where to follow: You can find Mon on Instagram.
3. Grace Andrews
🧠 Expert in: Podcast creation and digital media strategy
Grace Andrews is the marketing force behind The Diary Of A CEO, one of the most popular podcasts globally.
Known for turning long-form video content into viral hits, she’s the go-to for mastering click-worthy titles and creating content that resonates. Grace’s innovative strategies make it easier to stand out in a crowded digital landscape, whether you’re growing a podcast or refining your social media presence.
Therefore, for anyone looking to scale their podcast or up their content game, Grace’s insights are pure gold.
➡️ Where to follow: You can find Grace sharing tips on both LinkedIn and Instagram.
4. Ann Handley
🧠 Expert in: Content marketing and digital strategy
Another social media strategist account we recommend following is Ann Handley’s. Ann is a content marketing pioneer who makes digital strategy both accessible and impactful.
As Chief Content Officer at MarketingProfs and a bestselling author, she offers practical tips for crafting digital content that connects with audiences. Her insights into digital storytelling and content creation have earned her recognition as one of the most influential women in social media.
For marketers aiming to build stronger content and digital strategies, Ann’s expertise is a must-follow.
➡️ Where to follow: You can find Ann sharing her knowledge and years of expertise on LinkedIn.
5. Lottie Unwin
🧠 Expert in: Start-up marketing
Lottie Unwin is a two-time founder and marketing strategist behind Up World and Brand Hackers. She’s passionate about helping startup marketers and ambitious brands focus on the strategies that deliver real results.
Lottie leads a thriving community where marketers can connect, learn, and grow their careers, while Brand Hackers provides flexible, fractional marketing teams that help businesses scale efficiently.
If you’re looking for smart, actionable advice to level up your marketing and drive growth, check out Lottie.
➡️ Where to follow: You can find Lottie sharing tips and her personal founder journey on LinkedIn.
6. Rachel Karten
🧠 Expert in: Social media strategy and newsletters
Rachel Karten is a social media strategist with over a decade of experience, known for her work as the former head of social at Bon Appétit and Epicurious. She now runs the wildly popular “Link In Bio” newsletter, where she shares insider tips on social media, from algorithm secrets to standout brand campaigns.
➡️ Where to follow: You can find Rachel on LinkedIn and X (Twitter). Also, don’t miss her Link In Bio newsletter.
7. Lewis Kamp
🧠 Expert in: Paid ads and copywriting that converts
Lewis Kemp is the CEO of Lightbulb Media and a straight-talking expert in scaling brands through paid ads, social media, and copywriting.
He’s well-known on LinkedIn for calling out fake marketing “gurus” and sharing no-nonsense advice on how to achieve real growth. With a data-driven approach, Lewis has helped businesses generate over £150 million in revenue. His sharp humor and genuine insights make him a standout in the marketing space, offering valuable tips on how to build campaigns that truly convert.
For a mix of wit, transparency, and actionable paid media insights, Lewis is a must-follow.
➡️ Where to follow: You can find Lewis on LinkedIn.
8. Filipa Canelas
🧠 Expert in: Personal branding and LinkedIn strategy for B2B founders
Last but not least on our list of best social media strategist accounts to follow is Filipa Canelas. Filipa helps B2B founders create personal brands that stand out on LinkedIn.
She specializes in founder-led growth, turning your insights and industry knowledge into content that attracts podcast invites, industry events, and high-quality prospects. With Filipa’s proven strategies, founders can position themselves as thought leaders, boosting both personal and company success.
So, if you’re a B2B founder looking to up your LinkedIn game and get more visibility, her content is packed with tips you can’t miss.
➡️ Where to follow: You can find Filipa on LinkedIn.
Final Thoughts
Staying on top of social media trends can feel like a full-time job. But following these top strategists can make it easier—and a lot more fun. Their insights and creative approaches will help you refresh your content, explore new platforms, and rethink your strategies in ways that actually work.
And if you’re looking for a tool to streamline your social media management, whether for your own brand or as part of an agency, you should consider Gain.
Gain simplifies the entire process, from social media content creation to publishing, with automated approvals and built-in scheduling across all your platforms. This means you can focus on strategy and growth, not admin tasks.
Try Gain free and discover the difference today.
