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Marketing & Social Media

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social media updates 2026
In Marketing & Social Media

Social Media Updates You Must Know in 2026 (June Edition)

20 Mins Read

Stay up to date with monthly social media updates across TikTok, Instagram, LinkedIn, Threads, and more. Don’t miss changes that can impact your strategy. If you’re a marketer, you already know social media doesn’t wait for anyone. Features launch overnight. Algorithms change without warning. And just when your content strategy feels solid, things shift again. At Gain, we’re tracking the updates that matter most across Instagram, TikTok, LinkedIn, Threads, Facebook, and other major social media…

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summer social media ideas
In Marketing & Social Media

11 Sizzling Summer Social Media Ideas That Actually Work

10 Mins Read

Photo by Maksim Goncharenok from Pexels When the new year rolls around, you’re full of ideas—new goals for the year and new directions for your brand. But by the time summer arrives, it’s easy to feel burnt out. You’ve been going full steam ahead for months, the weather’s heating up, and your brain is starting to power down. Sure, it’s tempting to let your mind drift to beachside cocktails—but summer is also full of fresh…

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enterprise social media
In Marketing & Social Media

Enterprise Social Media Done Right (+Real-world Examples)

10 Mins Read

Photo by Ahmed Managing a social media presence when you’re a small brand is one thing. Managing it when you have dozens of teams, multiple product lines, offices across continents, and a legal department that needs to sign off on everything is a completely different challenge. Enterprise social media is where good strategies can get complicated — fast. The good news is that the brands doing it well have proven that scale doesn’t have to…

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In Marketing & Social Media

12 AI Tools for Social Media to Make You Work Smarter, not Harder

10 Mins Read

If you’re managing a brand’s social media, you know the drill: endless content calendars, keeping up with the latest trends, and trying to engage your audience effectively. It’s a lot. Between crafting posts, analyzing data, and responding to messages, there’s hardly any time left for creative thinking or strategy planning. That’s exactly where AI tools can make a significant difference.In this article, we bring to you 12 AI tools for social media to help you…

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tiktok for b2b
In Marketing & Social Media

TikTok for B2B: Can It Actually Work? We Have the Receipts!

10 Mins Read

A lot of people assume TikTok is for dancing teens, not decision-makers. And that assumption has kept plenty of B2B brands on the sidelines for years. But here’s the thing: B2B buyers are humans first. They scroll TikTok on their lunch break, save videos to watch later, and yes, they discover new tools and services on the platform. TikTok has crossed 1.9 billion active users globally, and the audience is maturing fast. Millennials and Gen…

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product launch marketing
In Marketing & Social Media

A Marketer’s Guide to Doing Product Launch Marketing the Right Way

9 Mins Read

Here’s a number that should get your attention: roughly 95% of new products launched each year fail. That’s not a typo. Despite the best intentions, the biggest budgets, and genuinely great products, most launches fall flat. And more often than not, the product itself isn’t the problem. The marketing is. The good news is that a successful product launch is absolutely repeatable. It comes down to a clear strategy, the right timing, and a team…

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threads strategy
In Marketing & Social Media

9-Step Threads Strategy to Boost Your Account Growth in 2026

10 Mins Read

Photo by Viralyft on Unsplash A winning 9-step Threads strategy is all you need to grow your audience and enhance engagement. If you’ve been on Threads lately, you already know the vibe. It feels like social media used to — less polished, more human, full of actual conversations. That’s not an accident. It’s what makes Threads different from every other platform fighting for your audience’s attention right now. With 400 million monthly active users and a user…

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social pilot alternatives
In Marketing & Social Media

8 SocialPilot Alternatives in 2026 (A Comparison Guide)

9 Mins Read

SocialPilot is one of the most popular social media management tools—and for good reason. It offers scheduling, analytics, collaboration, and multi-platform publishing in one place. That said, many users find that costs can rise quickly as teams, users, and social accounts scale. And that maybe it isn’t the best tool for complex workflows. If you’re looking for something more flexible or better aligned with your needs, you should look into alternatives (luckily, there are quite…

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metricool alternatives
In Marketing & Social Media

6 Metricool Alternatives (Features + Pricing Compared)

8 Mins Read

If you’ve been using Metricool, you already know it’s a solid all-in-one tool. But it’s not always the perfect fit for every marketing workflow. Whether you need better collaboration, more advanced analytics, or a simpler publishing experience, there are plenty of alternatives worth exploring. In this guide, we’ve rounded up six Metricool alternatives that may be better suited to your needs. For each tool, we’ll look at: Its best use case Core features Pros and…

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