Photo by Ruan Richard Rodrigues on Unsplash Have you been looking for a new social media newsletter (or two) to subscribe to? Newsletters are great if you’re a marketer. They bring you the insights, expert opinions, and strategies that are currently working. They’re also a great way to stay updated with different social media trends, algorithm changes, and all that jazz. Here are the seven best social media newsletters you should subscribe to in 2025.…
With all the challenges you face as a social media manager, sometimes you just need a laugh. Check out our round-up of 8 social media manager memes for a good giggle. Like all jobs, the life of a social media manager has its quirks. Even if you love what you do, sometimes deadlines, client requests, and budget limitations can have you tearing your hair out. The best way to combat day-to-day stress? Humor. Despite the…
If posting on LinkedIn is part of your social media strategy, you should be staying on top of the platform’s key trends. Knowing what’s hot and what’s just meh, means you can come up with content that generates engagement and helps you reach wider audiences.Here are the top 13 LinkedIn trends to watch for in 2025 and some tactics on how you can use these trends to your advantage. Let’s go! Top 13 LinkedIn Trends…
Do you dream of becoming a social media manager? Read our list of 9 essential skills you need to make that dream a reality. If you’re wondering how to become a social media manager, this article will walk you through the key skills you’ll need to perform well. Whether you’re interested in freelancing, joining an agency, or working in-house, having a broad skill set is essential to succeed. Here are the 9 most important skills…
B2B doesn’t have to mean ‘Boring-to-Boring’! In this article, we share creative B2B social media content ideas that’ll bring some energy to your next campaign. Every B2B marketer faces the same challenge: keeping social media campaigns engaging in a professional world that sometimes feels all business and no fun. But here’s the good news—you don’t have to settle for bland content just because you’re targeting other businesses. When done right, B2B social media can be…
Are you unsure of the difference between content marketing and social media marketing? This article clarifies the main differences once and for all. If you’ve ever been confused by the terms “content marketing” and “social media marketing” you’re not alone. People often throw them around as if they are the same thing but there are actually some key differences. In this article, we aim to clearly define these terms so you can use them with…
Need new ideas for your social media campaigns? We’ve rounded up 8 social media strategist accounts to follow and get inspired! If you work in social media, you’ve probably felt stuck at some point. Maybe your strategies aren’t landing the way they used to, or you’re just running out of fresh ideas. It happens to everyone. That’s why it’s so important to follow other social media strategists—they can offer new perspectives, inspire creativity, and help…
Photo by Rob Hampson on Unsplash Trends shift as quickly as we scroll through our feeds. With 2025 just around the corner, we’re seeing some major changes in the social media world. For those in social media agencies, marketing, or any creative role, it’s essential to stay up to date. So, without further ado, let’s jump right into the top social media trends in 2025 and beyond. 2025 Social Media Trends and Predictions Not to…
One of the biggest headaches for a social media marketing agency is juggling client demands. Editing can be lengthy and frustrating. Sometimes you pass content back and forth until it barely resembles the original vision. Pleasing multiple stakeholders is a balancing act with feedback flying at you from various sources. Often these requests override and contradict each other making editing feel impossible. Deadlines can stack up quickly too. Wading through long email threads or searching…
How often should you be posting on social media for your clients each week? This is a question that pops up all the time, especially for agencies handling multiple accounts. While there are some general guidelines out there on how often you should post, the truth is, there’s no one-size-fits-all approach. It’s really about finding the sweet spot that works best for each of your clients. To help you figure that out, here are the…
