The biggest holidays of the year are literally around the corner, and you’re probably already getting your Black Friday, Christmas, and year-end seasonal campaigns ready. According to Adobe’s 2026 holiday forecast, U.S. consumers are expected to spend a whopping $275.1 billion online this holiday season đ±. But there’s one little complication: your team members are taking time off. And if you’re a marketing agency, your clients are probably doing the same. Suddenly, getting a simple…
How long should content approvals actually take? How many reviewers are helpful (and how many are just adding to the comment count)? And when does âone more round of feedbackâ stop making the work better? Marketing teams make these calls every day, often without knowing how long other teams spend on approvals, how many reviewers they involve, or how many rounds of feedback they go through before hitting publish. Weâve rounded up 10 content approval…
Planable is a solid choice for teams that need to collaborate on social media content, collect stakeholder feedback, and get posts approved before publishing. But depending on how your team works, it might not be the best fit. Maybe you’re managing multiple clients and finding that per-workspace pricing adds up quickly. Or perhaps your team needs to approve more than just social posts, including PDFs, videos, design files, and other marketing content, with a clear…
AI was supposed to make your agency more productive. And in some ways, it has. Your team can now create social posts, blog drafts, emails, and campaign assets in a fraction of the time. But somehow, everyone is still busy. Account managers are chasing client approvals, editors are buried in revisions, and content keeps piling up waiting for someone to review it. Sound familiar? If your team is producing more content with AI but struggling…
Recently, we surveyed several marketing leaders who all shared the exact same reality: while AI tools have helped speed up content production, theyâve created a massive new bottleneck â there is now far more content waiting for review than ever before. Many leaders noted that it’s time to distinguish which content needs a light, quick pass versus an in-depth, multi-stage approval process due to potential legal, compliance, or brand risks. Treating every AI asset with…
As a marketer, you track plenty of metrics once content goes live: clicks, conversions, engagement, leads, and 20 other KPIs. But far fewer teams measure what happens before publication, precisely when content is sitting with a manager, client, legal reviewer, or other stakeholder waiting for a decision. Tracking metrics related to your content approval process can show you: How long content pieces spend in review Which stakeholders or approval stages are delaying launch dates How…
AI was supposed to make content production more efficient. And it has. But for some marketing teams, that extra speed has created a new problem: more content waiting to be reviewed than people have time to properly check. Itâs also forcing teams to question whether their existing content approval process still makes sense. When content volume increases, sending every piece through the same review steps can quickly become impractical. We asked 8 marketing and agency…
Point me to a marketing agency that doesnât want to create a great experience for its clients. Yep, it doesnât exist. Agencies work hard to get this right. They streamline onboarding, assign dedicated account managers, set up the right tools and systems, communicate proactively, and make sure clients always know who to turn to. But one part of the client experience often gets far less attention: the content approval process. Clients may review dozens of…
Stay up to date with monthly social media updates across TikTok, Instagram, LinkedIn, Threads, and more. Donât miss changes that can impact your strategy. If youâre a marketer, you already know social media doesnât wait for anyone. Features launch overnight. Algorithms change without warning. And just when your content strategy feels solid, things shift again. At Gain, weâre tracking the updates that matter most across Instagram, TikTok, LinkedIn, Threads, Facebook, and other major social media…
Are you in the real estate business and wondering how to market your brokerage or listing more effectively? Real estate marketing covers a lot of ground â from property listings and social media posts to email campaigns, paid ads, videos, brochures, and neighborhood content. And with that much to cover, many teams can quickly feel overwhelmed or struggle to keep their marketing consistent across every channel. In this guide, weâll walk you through the most…
