Marketing & Social Media Archives

In Marketing & Social Media

Social Media Management Tool vs. Content Approval Platform: Which Do You Need?

August 6, 2026 6 Mins Read

Social media management tools and content approval platforms are often grouped together, but they solve different problems. Social media management tools primarily help teams schedule, publish, and analyze content performance, while content approval platforms manage the review and sign-off process that happens before publishing. In this guide, we’ll explain the differences between the two types of tools and help you decide which one your team needs. Social Media Management Tool vs. Content Approval Platform: The…

In Marketing & Social Media

Social Media Updates You Must Know in 2026 (August Edition)

August 6, 2026 28 Mins Read

Stay up to date with monthly social media updates across TikTok, Instagram, LinkedIn, Threads, and more. Don’t miss changes that can impact your strategy. If you’re a marketer, you already know social media doesn’t wait for anyone. Features launch overnight. Algorithms change without warning. And just when your content strategy feels solid, things shift again. At Gain, we’re tracking the updates that matter most across Instagram, TikTok, LinkedIn, Threads, Facebook, and other major social media…

In Marketing & Social Media

7 Signs Your Content Approval Process Is Broken (+How to Fix It)

July 30, 2026 9 Mins Read

Creating content is a process that involves many people: clients, content marketers, copywriters, designers, managers, legal reviewers, and more. Every one of them adds a communication layer and another set of deadlines to uphold. And quite frankly, for a lot of marketing teams, that’s where things break. In this guide, you’ll learn how to self-diagnose whether your content approval process is broken — and how to fix it once and for all. 7 Signs Your…

In Marketing & Social Media

Top 5 Google Business Profile Schedulers in 2026

July 30, 2026 8 Mins Read

Do you have a Google Business Profile and wish you were more consistent about posting there? Google’s own scheduling options are basic: there’s no content calendar, no previews, and no way to route posts past a client or manager first. That is where a dedicated Google Business Profile scheduler can help. In this guide, we’ll compare 5 of the best tools available in 2026, with options suited to different teams, workflows, and budgets. For each…

In Marketing & Social Media

Gain vs. Planable vs. Later (2026 Comparison Guide)

July 23, 2026 9 Mins Read

Searching for the best marketing content approval tool for your team? Narrowed your options down to three contenders (Gain, Planable, and Later), but aren’t quite sure how they differ? On the surface, all three tools help you plan content and gather feedback and approvals from stakeholders. But each is built around a slightly different idea of what a marketing team needs. In this guide, we break down what each tool does well, who it’s for,…

In Marketing & Social Media

Co-Branded Content: How to Get Sign-Off From Two Brands Without Chaos

July 16, 2026 8 Mins Read

According to the Lumency Global Sponsorship and Partnerships Study, nearly half of all major brand owners actively engage in brand-to-brand partnerships to hit their marketing goals. While the stats paint a pretty rosy picture, any marketer who’s ever had to manage a partnership with another brand knows the collaboration isn’t easy. From aligning on brand voice and claims to keeping two sets of stakeholders working off the same version, there are a lot of moving…

In Marketing & Social Media

9 ChatGPT Prompts for TikTok to Speed Up Video Creation and Beyond

July 9, 2026 8 Mins Read

ChatGPT can help you figure out how long to boil an egg. It can also help you script your next TikTok video, research keywords, and plan a month of content in minutes. If you’re a marketer managing TikTok for one brand or ten, that’s certainly the kind of help you want from AI. In this article, we pulled together 9 ChatGPT prompts for TikTok to help you speed up everything from strategy to video production.…

In Marketing & Social Media

How 16 Marketing Leaders Have Rebuilt Their Content Approval Process for the Age of AI

June 25, 2026 9 Mins Read

As AI makes it easier to generate more content across more channels, one question becomes increasingly urgent: what does the content review and sign-off process actually look like right now for marketing teams and agencies? We asked 16 marketers and agency leaders to answer it honestly. What is working, what is breaking, and how are teams maintaining quality at a volume that would have been impossible two years ago. The Bottleneck Has Moved from Production…

In Marketing & Social Media

8 Best Practices for Marketing Compliance in Finance

June 18, 2026 8 Mins Read

Photo by Tiger Lily on Pexels In most industries, a poorly worded ad or a social media post is an embarrassment. In regulated industries, it can be a federal violation. Financial services, healthcare, pharma, and insurance operate under strict rules that govern what you can say in your marketing, how you say it, who has to approve it, and how long you have to keep a record of it. Regulators actively monitor digital content and…

In Marketing & Social Media

12 Failed Social Media Campaigns (What Not To Do)

June 18, 2026 13 Mins Read

Ah, social media! The land of viral sensations, trending hashtags, and, occasionally, catastrophic blunders. While it can propel a brand to new heights, it can just as easily lead to public relations nightmares. In this article, we’ll explore 12 failed social media campaigns so you can learn from them and avoid making the same mistakes in your own social media efforts. Let’s jump right in. 12 Failed Social Media Campaigns And What You Can Learn…