Stay up to date with monthly social media updates across TikTok, Instagram, LinkedIn, Threads, and more. Don’t miss changes that can impact your strategy. If you’re a marketer, you already know social media doesn’t wait for anyone. Features launch overnight. Algorithms change without warning. And just when your content strategy feels solid, things shift again. At Gain, we’re tracking the updates that matter most across Instagram, TikTok, LinkedIn, Threads, Facebook, and other major social media…
If you’re a marketer working within a team or at an agency, you already know: nothing gets published without someone’s approval. Whether you’re sending content to a client, your boss, or your legal team, that approval process has to happen. And while email might seem like a simple way to handle it, things can spiral fast—especially once feedback starts rolling in. One wrong version or a missed comment, and the wrong content ends up going…
A visual content calendar is one of the most important tools for managing social media content for clients. It gives both your team and your clients a clear, shared view of what content is planned and when it will be published. In this article, we break down why visual content calendars are so effective for client work and the best tools and practices for building one. What is a Visual Content Calendar? A visual content…
Most project management advice isn’t built for marketers. It’s vague, it’s idealistic, and it doesn’t work when you’re buried in marketing assets, Slack messages, and client feedback at 7 PM. If that’s pretty much the madness you experience managing marketing projects, we’ve got six strategies to help you bring some order to the chaos. These aren’t theoretical frameworks pulled from business textbooks. They’re practical steps your team can actually use to stay aligned, meet deadlines,…
600+ million people use Pinterest monthly for inspiration and to plan their next purchase. Regardless of your industry, there’s something for all types of businesses on Pinterest to engage new shoppers and drive more traffic to their websites. To get more traffic to your brand’s website through Pinterest, you should be regularly posting content on the platform. For that purpose, you need a reliable Pinterest scheduler. But, with so many available tools, it’s hard to…
Is the Later scheduling tool no longer meeting your needs? You might want to check out some alternatives that might be a better fit for your budget, workflow, and your specific use cases.We’ve done the dirty work for you by researching the best tools currently on the market. Below is a roundup of the best 7 paid and free Later alternatives to consider in 2026, covering different feature sets and pricing options so you can…
2025 was a big year at Gain. Agencies created more content, client approvals moved faster than ever, and our tool evolved in ways shaped directly by your feedback. As we look back on the year, we’re sharing the milestones, product launches, and moments that defined how you used Gain to scale your social media workflows. Milestones in 2025 🚀 2025 was a big year for teams using Gain. Over the course of the year, 1.75…
Photo by Yan Krukau Running a marketing agency is tough. Do you know what’s even tougher? Scaling one profitably. Maybe you’ve maxed out your team’s bandwidth. Maybe you’re stuck on unpredictable income or struggling to close higher-paying clients. Whatever the case, growing your agency’s revenue doesn’t always require massive changes. With industry profit margins hovering around just 8%, agencies can’t afford inefficiencies or underpricing. If you want to break past the survival stage, you need…
Social media marketing in 2026 won’t look anything like it does today – and marketing and agency leaders know it. As algorithms shift faster, AI reshapes production workflows, and platforms battle for attention, marketers are being pushed to reinvent how they create, measure, and prove value. To uncover the most important social media marketing predictions 2026, we asked 10 agency leaders and marketers to share what they’re preparing for: which platforms are set to rise…
Some days, LinkedIn content flows. Other days? The blinking cursor wins. 😵💫 If you’re a marketer or agency juggling deadlines, multiple social media accounts, and different brand voices, content creation can become a bottleneck. The good news? You’re not alone – and you’re not without tools. According to LinkedIn’s 2024 B2B Marketing Benchmark, two in three marketers are already using generative AI in their workflows, with adoption rising more than 20% year over year. In…