Stay up to date with monthly social media updates across TikTok, Instagram, LinkedIn, Threads, and more. Don’t miss changes that can impact your strategy. If you’re a marketer, you already know social media doesn’t wait for anyone. Features launch overnight. Algorithms change without warning. And just when your content strategy feels solid, things shift again. At Gain, we’re tracking the updates that matter most across Instagram, TikTok, LinkedIn, Threads, Facebook, and other major social media…
When it comes to publishing social media content, you’ve got two options: post everything manually… or let a scheduler save your sanity. Look, manual posting works—until it doesn’t. It’s an okay option if you’re a solo creator posting on Threads a few times a week. But as soon as you’re managing multiple social media accounts, planning campaigns, or coordinating with clients, it quickly turns into a time-consuming bottleneck. In this guide, we’ll walk you through…
Photo by Dave Adamson on Unsplash Threads launched in July 2023 and has been steadily gaining relevance ever since. The short-form, text-based platform is intertwined with Instagram and serves as Meta’s answer to X (Twitter). Threads’ growth has been rapid. It attracted 30 million users on day one, and by October 2025, it had more than 150 million daily active users. Meta’s team confirmed the milestone, saying they’re “really encouraged by the direction we’re heading…
Social media has become one of the most important communication channels for brands, but for regulated industries, it also introduces significant compliance risk. If you’re in sectors like healthcare, finance, and pharmaceuticals, you must ensure that your social media activity follows strict data protection, advertising, and communications regulations. Regulators around the world have begun enforcing these rules more aggressively. Have you heard of the €530 million (approximately $600 million) fine TikTok was ordered to pay…
Photo by LinkedIn Sales Solutions on Unsplash LinkedIn has become the most important platform for B2B marketing. What used to be a recruiting network is now where brands build authority, reach decision makers, and start real business conversations. As B2B marketing shifts toward trust and influence, understanding how LinkedIn works can give you a clear advantage. If you aren’t fully leveraging it yet, keep reading. In this guide, you’ll learn everything you need to know…
A growing number of brands are daring to be bold on social media. Ryanair — the Irish low-cost airline — is a well-known example. Another standout contender that blends humor, internet culture, and a fearless brand voice is Duolingo, the language-learning app. In this article, we’re diving into the genius behind Duolingo’s social media strategy, exploring how the brand turns memes, social media trends, and its chaotic mascot into viral content. And why millions of…
Instagram growth feels harder than it used to. Recently, a Reddit user in r/InstagramMarketing asked a question: “What’s going on with Instagram in 2026?” Dozens of marketers and creators reported dramatic drops in reach, inconsistent Reels performance, and engagement that suddenly stopped scaling — even on large accounts. The consensus? Instagram’s algorithm now prioritizes retention, saves, shares, and meaningful interactions, meaning every post must earn its distribution from scratch. If you’ve been struggling with growth…
Are you looking for the best Threads scheduling tool to help you automate posting on the platform? Whether you’re a solo creator, social media manager, or part of an agency, the right tool can save you time and boost your reach. In this article, we’ll review the seven best Threads schedulers for 2026. For each tool, we’ll examine what it’s best suited for, key features, and pricing to help you make an informed decision. Let’s…
Every time someone lands on your Instagram profile or your client’s, they make a decision in seconds. Yes, your grid plays a major role in capturing attention. But right above it sits something even more strategic: your Instagram bio. In a space with 3 billion monthly active users and where more than 90% of users follow at least one business, that small block of text often determines whether a visitor follows, clicks, or leaves. In…
As much as it’s in your interest to have a great agency-client relationship, it doesn’t always go as planned. Almost every agency has that client horror story they still talk about. At first, everything seemed fine. Then came the endless feedback, the “quick” last-minute changes, and the mounting Slack messages at 11 PM. The truth is, red flag clients 🚩 don’t show up wearing warning labels. They reveal themselves through patterns. In this article, we’ll…