Photo by krakenimages via Unsplash You’ve just brought a new client on board. Exciting milestone. But here’s the reality: the first few weeks of a client-agency relationship set the tone for everything that follows. And according to one study, 81% of agency leaders say strong client relationships are the number one factor in retaining accounts, ranking even higher than clear communication (67%) and campaign performance (49%). In other words, the relationship itself is the true…
AI came in with a bang—and it hasn’t slowed down. In just a few years, it’s seeped into every corner of marketing, from brainstorming sessions to full campaign execution. Chances are, you’re already using tools like ChatGPT to generate content ideas or Canva’s Magic Studio to create scroll-stopping visuals.But if that’s where your AI usage ends, there’s a lot more you can do, you know! Read on to learn all the pro ways you can…
If posting on LinkedIn is part of your social media strategy, you should be staying on top of the platform’s key trends. Knowing what’s hot and what’s just meh means you can come up with content that generates engagement and helps you reach wider audiences. Here are the top 14 LinkedIn trends to watch for in 2026 and some tactics on how you can use these trends to your advantage. Let’s go! Top 14 LinkedIn…
Photo by Dave Adamson on Unsplash Threads launched in July 2023 and has been steadily gaining relevance ever since. The short-form, text-based platform is intertwined with Instagram and serves as Meta’s answer to X (Twitter). Threads’ growth has been rapid. It attracted 30 million users on day one, and by October 2025, it had more than 150 million daily active users. Meta’s team confirmed the milestone, saying they’re “really encouraged by the direction we’re heading…
One thing that seems to be dominating headlines is AI, and its wide use across every domain, including social media. As marketers, we’ve watched AI become deeply woven into agency workflows, leading to one critical question: how is it reshaping the content approval process with clients? The shift is massive. Today, AI is an engine of marketer productivity. According to the Salesforce State of the Marketing Report, 63% of marketers are using it for content…
Are you already planning your 2026 social media campaigns? If so, you should really lock in key holidays and marketing dates, so it’s easier to implement campaigns that are timely, relevant, and high-performing. In this blog post, we bring you all the important dates for your 2026 social media calendar, so you have everything you need to plan ahead, create engaging content, and stay aligned with cultural moments throughout the year. Let’s start by looking…
If LinkedIn is part of your marketing or personal branding routine, or if you manage LinkedIn accounts for clients, a scheduling tool can make consistency much easier. These tools help you plan posts in advance, keep your content organized, and maintain momentum even on your busiest days. In this guide, we’re covering 8 LinkedIn schedulers worth considering in 2025. You’ll see what each tool is best suited for, their standout features, and how their pricing…
Designed by Freepik Everyone wants their content to go viral, but very few know how to make it happen. If your agency is running content for clients, you’ve probably asked yourself: What’s the secret sauce behind viral posts? And how can we make our clients’ campaigns go viral? In this guide, we’ll give you a practical framework for creating content that spreads. Instead of relying on luck, we’ll break down the emotional and strategic elements…
Are you pouring your heart into social media campaigns but still wondering if they’re making an impact?Tracking the right social media KPIs helps you move beyond guesswork and finally understand how your content (or your clients’ content) is performing. When you know which metrics to watch, you can fine-tune your strategy, measure real progress, and show the value of your work with confidence. In this article, you’ll learn: How to choose metrics that support your…
Designed by Freepik B2B doesn’t have to mean ‘Boring-to-Boring’! In this article, we share creative B2B social media content ideas that’ll bring some energy to your next campaign. Every B2B marketer faces the same challenge: keeping social media campaigns engaging in a professional world that sometimes feels all business and no fun. But here’s the good news—you don’t have to settle for bland content just because you’re targeting other businesses. When done right, B2B social…
