Ah, social media! The land of viral sensations, trending hashtags, and, occasionally, catastrophic blunders. While it can propel a brand to new heights, it can just as easily lead to public relations nightmares. In this article, we’ll explore 12 failed social media campaigns so you can learn from them and avoid making the same mistakes in your own social media efforts. Let’s jump right in. 12 Failed Social Media Campaigns And What You Can Learn…
Getting the right people to review and approve marketing content — on time and with feedback in one place — is sometimes harder than it should be. Some teams use good old email to send assets for approval. Others rely on Slack. But really, none of these tools are fit for purpose. In this guide, we’ve rounded up the 6 best marketing approval software solutions that are built to make your approval process faster and…
Managing social media for a small brand is pretty straightforward. But if you’re an agency juggling content for multiple clients, or an enterprise team running several brand accounts at once, the complexity scales fast. Different clients, different approval requirements, different team members touching the same content — and suddenly, winging it with shared logins and informal sign-offs over Slack creates real risk. Unauthorized posts go live. Approvals get lost. Nobody can prove what happened or…
Is recycling social media content a good marketing strategy or is it lazy? If done right, it can be just what you need to grow your social following.
Photo by Maksim Goncharenok from Pexels When the new year rolls around, you’re full of ideas—new goals for the year and new directions for your brand. But by the time summer arrives, it’s easy to feel burnt out. You’ve been going full steam ahead for months, the weather’s heating up, and your brain is starting to power down. Sure, it’s tempting to let your mind drift to beachside cocktails—but summer is also full of fresh…
Photo by Ahmed Managing a social media presence when you’re a small brand is one thing. Managing it when you have dozens of teams, multiple product lines, offices across continents, and a legal department that needs to sign off on everything is a completely different challenge. Enterprise social media is where good strategies can get complicated — fast. The good news is that the brands doing it well have proven that scale doesn’t have to…
If you’re managing a brand’s social media, you know the drill: endless content calendars, keeping up with the latest trends, and trying to engage your audience effectively. It’s a lot. Between crafting posts, analyzing data, and responding to messages, there’s hardly any time left for creative thinking or strategy planning. That’s exactly where AI tools can make a significant difference.In this article, we bring to you 12 AI tools for social media to help you…
A lot of people assume TikTok is for dancing teens, not decision-makers. And that assumption has kept plenty of B2B brands on the sidelines for years. But here’s the thing: B2B buyers are humans first. They scroll TikTok on their lunch break, save videos to watch later, and yes, they discover new tools and services on the platform. TikTok has crossed 1.9 billion active users globally, and the audience is maturing fast. Millennials and Gen…
Here’s a number that should get your attention: roughly 95% of new products launched each year fail. That’s not a typo. Despite the best intentions, the biggest budgets, and genuinely great products, most launches fall flat. And more often than not, the product itself isn’t the problem. The marketing is. The good news is that a successful product launch is absolutely repeatable. It comes down to a clear strategy, the right timing, and a team…
Photo by Viralyft on Unsplash A winning 9-step Threads strategy is all you need to grow your audience and enhance engagement. If you’ve been on Threads lately, you already know the vibe. It feels like social media used to — less polished, more human, full of actual conversations. That’s not an accident. It’s what makes Threads different from every other platform fighting for your audience’s attention right now. With 400 million monthly active users and a user…
