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Marketing & Social Media

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Photo by Rob Hampson on Unsplash Trends shift as quickly as we scroll through our feeds. With 2024 just around the corner, we’re seeing some major changes in the social media world. For those in social media agencies, marketing, or any creative role, it’s essential to stay up to date. So, without further ado, let’s jump right into the top social media trends in 2024 and beyond. Here’s a quick breakdown of the hottest 2024…

In the past, creating and executing complicated marketing plans required large budgets and teams. Today, we have a range of AI tools that can handle content creation and marketing tasks for a fraction of the cost. AI is pretty amazing. It can do things like research, generating initial drafts, and even recycling content. Moreover, AI excels in identifying insights from customer interactions and reviews to refine your messaging. However, achieving a truly resonant message necessitates…

Are you trying to find the best marketing agency tools to grow your business? Maybe you’re thinking of starting your own agency but the missing piece of the puzzle is the right set of tools. From client management platforms to social media management solutions, there are so many amazing tools that can make your job easier. In this article, we’ll take a look at some of the must-have tools that all marketing agencies should have…

If you work in social media marketing, you know what a headache the marketing approval process can be. The labyrinthine journey of content, shuttling between departments, clients, and back-and-forth emails, can be a real headache. One of the easiest ways to streamline your content approval process is by using approval software tools. These tools automate the process of obtaining client feedback and managing content approvals, saving you time and effort chasing your marketing clients. Plus,…

Social media management tools have become essential for agencies to effectively manage their clients’ social media presence. With an array of options available, choosing the right tool for your agency’s needs can be overwhelming. In this comparative guide, we will explore three popular social media management tools: Gain vs Hootsuite vs Sprout Social. Let’s dive in and understand the key features, pros, and cons of each tool to help you make an informed decision. An…

Photo by Austin Distel on Unsplash As a marketer or a marketing agency, you’re always on the lookout for tools that can make your life easier and save time. After all, handling a never-ending list of marketing tasks, you wonder if there’s a magical solution that could give you some breathing room. Well, here’s where ChatGPT comes in! It’s an AI-powered chatbot developed by OpenAI that has been creating quite a buzz with its cutting-edge…

Photo by Kerde Severin from Pexels Is your social media game a bit jumbled? Feeling uncertain about what to post on your business page or for your marketing clients? There’s a nifty little trick called social media content pillars that might just be your ticket to organized success. Not sure what exactly they are and how they work? In this article, we teach the ins and outs of social media pillars, and how to create…

With countless social media platforms available, it can be overwhelming for agencies to stay on top of their clients’ accounts and publish engaging content consistently. It’s no wonder agencies are on a never-ending quest to find the perfect social media management solution. Enter Hootsuite, a long-standing favorite among industry professionals. And, while Hootsuite has undoubtedly earned its reputation as a dominant player in the field, it’s always wise to explore alternative options that could potentially…

If you’re in search of a social media management tool, chances are you’ve encountered SocialPilot. In fact, your team may be already using it! SocialPilot is a popular platform that offers social media scheduling, analytics, and team collaboration. However, it’s not for everyone. Perhaps you’re looking for a tool that’s more robust, or maybe you’re on a tighter budget. Whatever your reasons, this article will explore the top five SocialPilot alternatives for agencies and creative…

Photo by Jo Szczepanska on Unsplash At one point or another, every creative professional has experienced a creativity block. When you’re up against a deadline for a client, the ideas just don’t seem to flow. Luckily, brainstorming tools make it easier than ever to jumpstart your team’s creative thinking process. While the traditional sketches on a whiteboard with your team might still work for brainstorms, it can get complicated when parts of your organization work…