In today’s digital age, social media has become an integral part of business marketing strategies. And with over 4.9 billion social media users worldwide, companies are constantly searching for the most effective platform to reach their target audience. Two of the most popular social media platforms among businesses are TikTok and Instagram. But which one is better for your organization? This blog post will highlight the key differences between the two social media platforms and…
Photo by Andrew Neel on Unsplash As more than 4 billion people are active on social media, organizations are using it to connect with their audience and build their brands. However, with great power comes great responsibility, and social media compliance is a critical aspect that can’t be ignored. Despite its significance, many marketing professionals tend to shy away from it, possibly due to social media regulations’ complexity and ever-changing nature. But fear not, as…
Photo by Christina @ wocintechchat.com on Unsplash Thinking about starting a marketing agency business? With over 428,744 advertising agencies worldwide, it’s no wonder this option is a popular choice. Whether you’re a marketing expert looking to strike out on your own, or an entrepreneur with a passion for business, starting a marketing agency can be an exciting and rewarding venture. But with so many things to consider, from the type of services you’ll offer to…
You’ve got your client’s marketing content all polished up and ready to go. But before it can see the daylight, it needs to get approved. Often by multiple stakeholders. Multiple people with multiple opinions can turn content approval into a real slog, especially if you’re relying on emails and spreadsheets. Worse, if the process drags too long, it can seriously frustrate your clients and damage your relationship with them. Ouch. Thankfully, a marketing content approval…
If you’re scratching your head wondering how to use LinkedIn as a business (and no, we’re not talking about just talent hunting), this article is tailor-made for you. With over 900 million users across 200 countries and regions, LinkedIn is a de facto leading business and employment-focused platform. Most importantly, it’s a powerful tool for businesses looking to amp up their brand, reach new audiences, and even close deals. But before you start firing off…
Are you tired of pouring your heart and soul into social media campaigns only to be left wondering if they’re actually making a difference? As a marketer, you know that success hinges on generating leads and making sales. But without tracking Social Media KPIs, you’re essentially flying blind. By monitoring KPIs such as post engagement, click-through, and conversion rates, you can gain valuable insights into how your audience interacts with your content, which platforms are…
Marketing workflow automation may not sound like the most glamorous topic. But if you’re a social media or creative agency, it’s the secret sauce that can help you work smarter, not harder.After all, marketing automation has the biggest commercial impact on agencies and their clients, according to Statista. By automating tedious marketing tasks, you can free up time to focus on more creative and strategic work. And marketing workflow automation can improve client-agency relationships, driving…
We bet you’ve probably heard about Artificial Intelligence (AI), ChatGPT, and all that buzz, but have you wondered how you can leverage AI in social media to take your marketing game to the next level? Despite some doubts about AI’s impact on the job market, the reality is that AI is here to stay and is only getting better. In fact, the AI market is projected to grow from $387.45 billion in 2022 to $1,394.30…
You’ve just brought a new client on board. Congratulations! Kicking off the new client-agency relationship can be an exciting time for both parties. However, it’s essential to make sure you build a solid partnership from the start. One study found that only 56% of brands are satisfied they have an honest and transparent relationship with their agencies which is a clear warning sign. After all, every agency dreams of having a successful, long-lasting relationship with…
If you’re already Googling “How to Improve Agency-Client Relationship,” you’re off to a rocky start. But don’t fret. We believe that every business partnership should be worth the effort to make it a success. Success, however, is not something that comes easily. It takes time and dedication from both sides to establish mutual trust and complete transparency. Once these foundations are solid, you can focus on the real work. And this is where things can…
