Category

Marketing & Social Media

Category

Countless analytics tools claim to show you the absolute best times to post on each social media platform. But does the timing of your posts really matter anymore? The reality is that the social media landscape has changed drastically over the past few years. Unfortunately, there is no universal “perfect time” to post on social media, even more so since the pandemic began. For instance, it used to be a safe bet to post when…

It’s no secret that people are spending more and more time on social media (147 minutes on average per day, to be precise). Thus, businesses are doubling down on their social media marketing efforts. But, to be the best in the game, you need a killer social media workflow. Indeed, brands are investing more time and resources into the creative assets they share on social media. Besides, the increase their posting frequency to stay top of…

Most businesses have embraced remote work, whether by setting up fully remote teams or hiring more remote workers. However, some critical processes can be slower in a remote setting, such as getting feedback and getting content approved in a timely manner. So what causes these delays in the marketing approval process? When teams shift to a completely remote environment without the proper tools and workflows in place, miscommunication and mistakes can occur more frequently, slowing…