Category

Marketing & Social Media

Category

Agencies excel at marketing, advertising, media planning, communicating, making consumers learn, want, get, use, and buy. They’ve been doing this for hundreds of years in every medium, but social is still the one they struggle with the most. It’s no wonder, really, when you consider this is a medium where consumers are openly participating, talking back and expecting to be heard, and where existing customers directly influence potential customers, all while being a business’s most…