Marketing & Social Media Archives - Page 11 of 16

In Marketing & Social Media

Top 3 Reasons Why Marketing Agencies Fall in Love With GAIN

February 8, 2018 4 Mins Read

Thanks to new automation tools like GAIN, the way marketing teams communicate is becoming increasingly efficient. Especially in the world of social media, teams need to continuously find new ways to automate their tasks in order to keep up with the latest trends in communication, and we’ve designed the perfect solution. GAIN helps simplify internal and external communications, making it easier for teams and their clients to streamline everyday correspondence surrounding marketing materials. Our automated…

In Marketing & Social Media

How GAIN Helps Your Team Keep Track of Client Feedback

February 6, 2018 3 Mins Read

You know how it works: You create amazing content and send it around to your team for approval before it goes to your clients. But once that content is emailed to each client, then they start sending back their comments and edits via email or in one of numerous documents. They may even bring in others to leave their feedback, scattering notes all over the place and before you know it, it becomes challenging to…

In Marketing & Social Media

What Your Marketing Team Needs to Know About Dark Social

January 19, 2018 5 Mins Read

Dark social is not as scary as it sounds, but you should still be paying attention to it. If you’ve never heard the term before, dark social refers to social sharing through private channels that your website analytics tool cannot track as referrals. The term was coined in 2012 by The Atlantic’s former deputy editor, Alex Madrigal. Right now, many marketing researchers consider that dark social accounts for up to 84% of outbound sharing. So…

In Marketing & Social Media

5 Ways to Use 280-Character Tweets to Drive Engagement

January 3, 2018 5 Mins Read

Though the world of social media marketing is ever-changing, no other social network has rewritten the rulebook on brand engagement quite like Twitter. By enabling companies to have a direct line of communication with their followers, Twitter has provided the ideal medium for perfecting your “brand voice” and learning about consumers’ interests in real-time. Since its 2006 debut, Twitter was set apart by a 140 character limit — originally a product of the days of SMS…

In Marketing & Social Media

5 Signs Your Team Needs a Social Media Approval Tool

December 7, 2017 5 Mins Read

How many emails does it take to get your social media content approved? As your team grows, your content might pass through six or seven hands before it goes live. And that’s before it’s even sent to the client! If your team is still using email and spreadsheets for your content approval process, it might be time for an upgrade. A social media approval tool, like GAIN, allows your team to identify exactly who needs…

In Marketing & Social Media

6 Clever Ways Brands are Hacking Instagram Stories

December 5, 2017 5 Mins Read

Facebook’s attempt at curbing Snapchat’s influence is definitely working. According to a new report from L2, brands are uploading to Instagram Stories more than twice as often as they are on Snapchat. Another study by Klear showed that 45% of the brands are now using Instagram Stories at least once per week. Source Over the past few months, Instagram has released a handful of new features and tools for users to capitalize on Stories and…

In Marketing & Social Media

5 Bad Habits Your Marketing Team Should Drop in 2018

November 30, 2017 4 Mins Read

You’ve almost certainly heard the adage that says we become what we repeatedly do. To be good marketers, this means we must repeatedly do things that are meaningful and lead us to meet our goals. However, as creatures of habit, it can be difficult to pick up new habits and break the bad ones. If your team is looking to change up the daily routine for the better, here are five of the most common…

In Marketing & Social Media

Is Your Marketing Team Ready for the Holidays? Prepare With This Checklist

November 28, 2017 5 Mins Read

The holidays are coming, and the last thing you want to be doing is scrolling through your social media accounts to make sure your marketing is up to date. Take the time to automate your social media and email so that you can unplug over the holidays and spend valuable time with friends and family! We’ve put together the ultimate social media marketing holiday checklist with the most essential tasks to remember before you take…

In How-To

Why Your Spreadsheet Content Calendar Sucks & How to Make it Better with GAIN

November 21, 2017 5 Mins Read

Do a quick Google search for “social media content calendar,” and you’ll find dozens of downloadable spreadsheet templates from some of the biggest names in marketing. While these downloadable documents are filled with creative ideas, there is one major issue: spreadsheets are a terrible way to create and collaborate on social posts, especially if you want to include images or video, i.e., the type of content that audiences crave on social media. What’s more, sending…

In Marketing & Social Media

5 Ways to Give Your Agency a Fresh Start in 2018

November 15, 2017 4 Mins Read

2018 is right around the corner, and even though we haven’t hit the holidays yet, it’s time to start planning for the new year. As we bring this year to a close, it’s a good time to reflect on what went well in 2017 and what could have been improved. While we don’t always want to, it’s important to think about the less-successful campaigns and consider what went wrong or how to change the strategy…