If you’re a marketer working within a team or at an agency, you already know: nothing gets published without someone’s approval. Whether you’re sending content to a client, your boss, or your legal team, that approval process has to happen. And while email might seem like a simple way to handle it, things can spiral fast—especially once feedback starts rolling in. One wrong version or a missed comment, and the wrong content ends up going…
Most project management advice isn’t built for marketers. It’s vague, it’s idealistic, and it doesn’t work when you’re buried in marketing assets, Slack messages, and client feedback at 7 PM. If that’s pretty much the madness you experience managing marketing projects, we’ve got six strategies to help you bring some order to the chaos. These aren’t theoretical frameworks pulled from business textbooks. They’re practical steps your team can actually use to stay aligned, meet deadlines,…
Photo by krakenimages via Unsplash You’ve just brought a new client on board. Exciting milestone. But here’s the reality: the first few weeks of a client-agency relationship set the tone for everything that follows. And according to one study, 81% of agency leaders say strong client relationships are the number one factor in retaining accounts, ranking even higher than clear communication (67%) and campaign performance (49%). In other words, the relationship itself is the true…
Mistakes are part of doing business, especially in fast-paced client work where deadlines, approvals, and deliverables all collide. While no agency or freelancer can avoid them entirely, what truly matters is how you respond. Handled poorly, a small slip can spiral into lost trust, bad reviews, or even a broken contract. But when you own up to an error and communicate it well, you can actually strengthen your client relationship. In some cases, clients walk…
Discover the five best Threads schedulers for 2025 to automate posting, streamline team and client collaboration, and grow your audience effectively. Are you looking for the best Threads scheduling tool to help you automate posting on the platform? Whether you’re a solo creator, social media manager, or part of an agency, the right tool can save you time and boost your reach. In this article, we’ll review the five best Threads schedulers for 2025. For…
Designed by haritanita Many agency owners and managers witness their talented teams hitting a wall due to burnout, which is particularly common among creative talent. Working with multiple clients, creating and executing original campaigns, chasing clients for their feedback, reporting on results, and managing a variety of other tasks can lead to mental and physical exhaustion. In this article, we’ll propose a few effective strategies to help you foster a supportive environment where creativity can…
Remember the last time a project went off track due to miscommunication or poor collaboration? That’s a headache no agency needs. Client collaboration tools are here to save the day, and we’ve rounded up the 12 best of 2025 to keep your agency on track and your clients happy. But before we dive in, let’s first define what client collaboration software is. What Is Client Collaboration Software? Think of client collaboration software as a digital…
Sometimes we have to work with another team. Say you’re on the social media team at an insurance company. Before you put out your social media posts, you need to get them reviewed by the legal department to ensure they comply with your country’s laws. Or, let’s say you’re working on a new marketing campaign. Your team is in charge of the strategy, but you also need to work with the research department to gather…
Whether you’re a social media pro at a marketing agency or the in-house marketer for a single company, you understand how essential it is to keep your content fresh and on the move. The world of social media is expanding and becoming more competitive all the time, so it’s important to keep up the pace, even if no additional resources are available to you. Here at Gain, from talking to our users in 51 countries,…
If you work at a social media agency, you know that creative teamwork is everything. Successful content is created with input from multiple areas. This is where creative collaboration tools can help. We at Gain have taken the time to round up the 7 best creative collaboration tools for 2025 so you can take your creative process to the next level. Let’s jump right in. 7 Creative Collaboration Tools 1. Gain At Gain, our focus…
