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Productivity

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Hiring is one of the biggest challenges in managing an agency. Between a growing skills gap and the obstacle of attracting the right candidates, hiring for your agency can be a stressful task. Once you find the right team member, it’s equally important to retain them. The last thing you want to do is invest a lot of time and resources to find a replacement. An organization is only as successful as its people, which…

The type of team or work environment you create can be a significant factor in your agency’s success. Some organizations tend to be competitive to get ahead, while others win through collaboration. Which environment produces better results? Numerous studies suggest that teams achieve more when they collaborate. For instance, companies like Microsoft and Adobe have turned away from highly competitive tactics and are instead implementing strategies to create a more collaborative work environment. Incidentally, their…

Client demands continue to increase – and it’s no surprise that many marketing agencies choose to partner with another agency or contractor to help them lighten their workloads. A LinkedIn survey reports that 51% of marketers cite a lack of time to create content as one of their top marketing challenges. Furthermore, 30% of marketers say an external agency or consultant is one of the top resources for content creation for their organizations. If your…

When summer hits, it can be easy to get distracted from doing anything work-related. You might find yourself daydreaming about an upcoming beach trip or some other fun-filled activity. It’s hard to get motivated when nearly half of the office is out on vacation. The good news is that you’re not the only one who has trouble maintaining a high productivity level during the warm weather months. According to Grasshopper, 25% of workers feel less…

Everyone fails at something at some point or another. It’s not a question of if it will happen, but when. The important thing is to learn how to navigate failure and to make the best of it, especially when you are working as a team. Failure can be a valuable teacher. It can push you to reexamine your assumptions, analyze your processes and pipelines, get creative with new strategies, and make changes for the better. …

As client demands increase and managers expect high levels of productivity from their employees, team members can quickly become overworked and experience burnout. A Gallup study of nearly 7,500 full-time employees revealed that about two-thirds of workers experience burnout on the job. Thirty-two percent of employees cited an unmanageable workload as a top contributor to burnout. When employees are overworked and stressed, they may find it challenging to complete all of their tasks. As their…

Productivity tools can help both individuals and teams stay on track. However, introducing a new productivity tool into your existing workflows can be challenging. Try to convince your team to adopt yet another digital tool, and you’ll likely be met with some resistance. That said, introducing a new tool that can help save time, resources, and provide a productivity boost doesn’t have to result in confusion or confrontation if you plan properly. Here are four…

Managing client expectations is one of the most important aspects to maintaining a long-lasting and rewarding client-agency relationship. However, understanding and meeting client expectations can be challenging, particularly when workloads and needs vary significantly from one client project to the next. Thankfully, there are some things your team can do to outline and manage expectations from the start. Here are five tips for managing client expectations so that everyone stays on the same page. 1.…

Missing a project deadline can hurt your client relationships and your business. Unfortunately, it’s happened to all of us. Either we take on more than we can handle or life simply gets in the way. However, there are ways to communicate any delays without damaging client relationships or losing your clients’ trust. If your team misses a deadline, follow these steps to reassure your clients that they can trust you and that you are doing…

Whether it’s a new name, new team members, new pricing, or a new service, changes at an agency are inevitable. And most of the time, your agency will need to communicate any significant changes to your clients. Regardless of whether the change is positive or negative, it’s important to follow certain steps when communicating anything that affects your clients so that they aren’t caught off guard or become confused or worried. A well-planned communication strategy…