As a marketing agency, having non-responsive clients can be a frustrating and challenging experience. When clients go dark, it can be tough to know how to handle the situation, especially when you depend on their input to move forward with a project. In this article, you’ll learn seven effective strategies that you can use to handle unresponsive clients and ensure that your projects stay on track. As a bonus, we’ve also included an email template…
You’ve got your client’s marketing content all polished up and ready to go. But before it can see the daylight, it needs to get approved. Often by multiple stakeholders. Multiple people with multiple opinions can turn content approval into a real slog, especially if you’re relying on emails and spreadsheets. Worse, if the process drags too long, it can seriously frustrate your clients and damage your relationship with them. Ouch. Thankfully, a marketing content approval…
Innovation and creativity lie at the heart of truly successful marketing teams. New ideas, however, can sometimes take time to come by. As the Harvard Business Review points out, brainstorming can streamline creative processes. But can you get it right? Brainstorming isn’t just throwing half-baked ideas at a wall and hoping something sticks. You need to handle it with care and finesse to avoid potential disaster and unlock the full potential of your team’s creativity.…
Marketing workflow automation may not sound like the most glamorous topic. But if you’re a social media or creative agency, it’s the secret sauce that can help you work smarter, not harder.After all, marketing automation has the biggest commercial impact on agencies and their clients, according to Statista. By automating tedious marketing tasks, you can free up time to focus on more creative and strategic work. And marketing workflow automation can improve client-agency relationships, driving…
You’ve just brought a new client on board. Congratulations! Kicking off the new client-agency relationship can be an exciting time for both parties. However, it’s essential to make sure you build a solid partnership from the start. One study found that only 56% of brands are satisfied they have an honest and transparent relationship with their agencies which is a clear warning sign. After all, every agency dreams of having a successful, long-lasting relationship with…
If you’re already Googling “How to Improve Agency-Client Relationship,” you’re off to a rocky start. But don’t fret. We believe that every business partnership should be worth the effort to make it a success. Success, however, is not something that comes easily. It takes time and dedication from both sides to establish mutual trust and complete transparency. Once these foundations are solid, you can focus on the real work. And this is where things can…
Using the right tool to manage your social media content is key when you work with multiple clients and brands. See if you’ve outgrown Meta Business Suite.
There are many reasons why your team may not be as productive as they could be. Here’s a look at 5 of the top time-wasting mistakes your marketing agency is probably making and how to avoid them.
Countless analytics tools claim to show you the absolute best times to post on each social media platform. But does the timing of your posts really matter anymore? The reality is that the social media landscape has changed drastically over the past few years. Unfortunately, there is no universal “perfect time” to post on social media, even more so since the pandemic began. For instance, it used to be a safe bet to post when…
We’re so pumped to tell you all about the new Gain Desktop app! Gain Desktop is just another way for us to help you boost your productivity. But wait, how can using a desktop app boost your productivity? Read on! Reason #1: You can focus solely on work How many tabs do you have open on your browser right now? Chances are, no less than 10. Having multiple browser tabs open so you can move…
