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Productivity

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When you operate a digital agency, every client counts. You might know how valuable your services are, but selling a digital marketing package is harder than selling, say, a pair of shoes. Each sale probably consumes a significant amount of your time. You are not alone. Kissmetrics finds that it is seven times less expensive to retain a customer than to acquire a new one. Even if you are not necessarily looking to grow your…

When your team’s workload becomes imbalanced, productivity drops and team members become frustrated. Some team members start taking on more work, and others start finding ways to do less. Whatever the reason for the workload imbalance, realizing that there is one and taking the measures to reevaluate how work is distributed amongst your team is critical for a positive and productive work environment. Here are a few signs that your team workload might be out…

Running a social media marketing campaign is no easy feat. With multiple social networks to manage and the number of brand accounts surging on all of them, simply posting content is no longer enough to stand out. As a marketer, you must think strategically when designing and creating content in order to connect with your audience, drive long-term engagement, and keep your clients happy. Luckily, GAIN is here to help out you and your team.…

As an agency or marketing team, it’s important to provide clients with an opportunity to add their feedback to the work that you’re doing. However, allowing endless rounds of review or edits can quickly get out of hand, damaging the quality of a piece of content, or even your entire campaign, if you aren’t careful. When a content review process is not defined from the beginning, then the editing stages can lengthen uncontrollably and cause…

We recently sat down with Brett Farmiloe, the CEO of Markitors, as well as a leadership degree program advisor and Forbes contributor, about why after 4+ years of using Buffer as their social media management tool, his team decided to make the switch to GAIN. Check out the interview below to learn how his team uses GAIN! 🙌 What sparked your switch to GAIN? A new hire proposed that we switch to GAIN because her previous company…

Anything from a talent gap to ineffective approval processes could be responsible for a marketing agency’s struggles Marketing agencies are struggling with reduced budgets, client trust issues, and a continuous march to in-house work. Some of the world’s largest brands, such as Netflix, L’Oreal, and Booking.com, are bringing their marketing in-house in a way no one would have envisaged a few years ago. No matter the size of your team, there are industry-wide problems that…

Client: “I don’t like it. Can you make it better?” Agency: “We designed and wrote this to your specifications. What should we change?” Client: “I’m not sure. It just doesn’t feel right.” If this situation feels familiar, you’re not alone. Professionals from many industries can relate to the challenge of presenting projects to stakeholders and clients. After spending weeks or months toiling over a design or marketing campaign given their specifications, it can be incredibly…

Leaders are often the most visible members of a company. While people recognize names like Steve Jobs, Marissa Mayer, and Jeff Bezos because they’ve managed large businesses, the names of even the most helpful employees never receive recognition. For that reason, many people crave leadership positions for the power, authority, and fame that is often associated with leading a team. However, leadership goes beyond being the talking head of your agency or team. While it…

Grabbing coffee. Making copies. Cleaning the office. Preparing spreadsheets. What do all these activities have in common? They are often assigned to interns. Interns join your company because they are eager to learn and gain valuable work experience. They are often college students, or young professionals fresh out of college, that are willing to work for little to no compensation. Interns are an incredibly valuable resource, but this opportunity is often squandered by a manager…

Up to 50% of employee turnover is caused by burnout. Burnout often arises from excessive stress at work and manifests itself as exhaustion, apathy, cynicism, and low productivity. If you notice your team speaking up less at meetings, forming exclusive friend groups, or turning in sub-par work, you may be seeing the first symptoms of burnout. Feeling stressed about work is normal. However, as workplaces continually place higher demands on their employees’ time and productivity,…