Category

Productivity

Category

A productive marketing team does not exist in a bubble. Strong marketing teams are often well-integrated with the rest of the office, working with sales teams, web developers, and even with executives. But what happens when the team in charge of communications fails to communicate? A team that is struggling with team collaboration can be costly for any company, and can even negatively impact revenue. 86% of employees surveyed by ClearCompany considered that lack of…

Rather than dealing with the fuss of hiring a new team member, or worrying how a new person will adapt to your company culture, you might opt to hire a few interns or freelancers to help lighten your team’s workload. Working with interns and freelance content creators is a highly-efficient way to increase your agency or brand’s content output. However, if you’re struggling to organize how your team manages content outsourcing, GAIN can help. With…

How many emails does it take to get your social media content approved? As your team grows, your content might pass through six or seven hands before it goes live. And that’s before it’s even sent to the client! If your team is still using email and spreadsheets for your content approval process, it might be time for an upgrade. A social media approval tool, like GAIN, allows your team to identify exactly who needs…

You’ve almost certainly heard the adage that says we become what we repeatedly do. To be good marketers, this means we must repeatedly do things that are meaningful and lead us to meet our goals. However, as creatures of habit, it can be difficult to pick up new habits and break the bad ones. If your team is looking to change up the daily routine for the better, here are five of the most common…

The holidays are coming, and the last thing you want to be doing is scrolling through your social media accounts to make sure your marketing is up to date. Take the time to automate your social media and email so that you can unplug over the holidays and spend valuable time with friends and family! We’ve put together the ultimate social media marketing holiday checklist with the most essential tasks to remember before you take…

The paradigm of each client-agency relationship can vary greatly. Certain elements, however, are necessary to help both sides of the partnership communicate and collaborate effectively and efficiently. Typically, necessary elements include: Transparency Relationship-building Streamlined approval process Reacting effectively to media opportunities Collaborative communication In the time before tools like GAIN, a client-agency relationship that met the five elements above would demand a lot of effort. Both sides would notoriously waste hours sifting through email chains, digital…

Image Elements of gaming are beginning to appear as a form of measurement and engagement in every facet of our daily lives. We’re taking endless selfies on Snapchat with the hopes of receiving a new emoji trophy and chasing down Pokémon for our daily exercise. And whether it’s through a leaderboard or point system, products such as ChoreWars, Nike Training Club, and Habit RPG are transforming the daily grind into an interactive challenge. It only…

Remote positions are becoming increasingly common for the modern worker.  A PGI study showed 23% of employees report doing work remotely, and the New York Times echoes this figure arguing that telecommunication is “fast on the rise”. Working remotely has an abundance of benefits for a company and individuals alike. Workers can create their own schedule, customize their work environment, and, according to CNN Travel, can save an estimated $4,000 dollars monthly on transportation costs…

The best organizational blogs are those that present a good mix of perspectives and fresh ideas. One way that many organizations create a diversity of voices on their blog is by inviting guest bloggers to contribute content. However, it’s highly likely your organization already possesses many individuals that are highly capable of contributing their interesting points of view. Getting our entire team to contribute content helped establish our organization as a thought leader and even…

Any successful team requires a blend of varying skills, work styles, and workplace personalities. If everyone on your team had an analytical, linear approach, you might over-calculate results, and ignore the value of disruptive, fresh ideas. Dually, if everyone on your team maintained a big picture gaze and only focused on far-off future company goals, your team’s productivity would struggle within the confines of daily deadlines. The role of a good project manager is to…