Productivity tools can help both individuals and teams stay on track. However, introducing a new productivity tool into your existing workflows can be challenging. Try to convince your team to adopt yet another digital tool, and you’ll likely be met with some resistance. That said, introducing a new tool that can help save time, resources, and provide a productivity boost doesn’t have to result in confusion or confrontation if you plan properly. Here are four…
Managing client expectations is one of the most important aspects to maintaining a long-lasting and rewarding client-agency relationship. However, understanding and meeting client expectations can be challenging, particularly when workloads and needs vary significantly from one client project to the next. Thankfully, there are some things your team can do to outline and manage expectations from the start. Here are five tips for managing client expectations so that everyone stays on the same page. 1.…
Missing a project deadline can hurt your client relationships and your business. Unfortunately, it’s happened to all of us. Either we take on more than we can handle or life simply gets in the way. However, there are ways to communicate any delays without damaging client relationships or losing your clients’ trust. If your team misses a deadline, follow these steps to reassure your clients that they can trust you and that you are doing…
Whether it’s a new name, new team members, new pricing, or a new service, changes at an agency are inevitable. And most of the time, your agency will need to communicate any significant changes to your clients. Regardless of whether the change is positive or negative, it’s important to follow certain steps when communicating anything that affects your clients so that they aren’t caught off guard or become confused or worried. A well-planned communication strategy…
As data privacy concerns heighten, most companies are tightening control over their data. Your clients may have restricted your agency’s access or not provided access at all. However, as a marketer, you need this data to create high-performing campaigns. It’s understandable that clients may be concerned about sharing data, especially if its data collected about their customers. And while marketing agencies might not get access to everything, there are safe ways to share data. If…
While it’s great to offer clients many different services, trying to be everything to everyone isn’t always the best approach if you are trying to grow your business. Especially in the digital marketing world, it’s crucial that your agency changes with the times. It’s important that you find a way to stand out among the thousands of other agencies offering similar services. Picking a niche is one way to help your agency stand apart from…
Mindfulness has become a trendy word used in and out of the workplace. While each person may define and practice it differently, it generally refers to focusing attention on the present moment. You may be thinking how can I be mindful at work when my job is so stressful? That’s a problem many have. But mindfulness, and mindfulness practices, can help reduce this stress. Being mindful at work means you are consciously present and notice…
As an agency, you have the important responsibility of protecting the private information about your business and the clients you serve. But how can you make sure that your client data is safe? It’s not uncommon for an agency’s employees or contracted workers to access sensitive data and information from multiple devices to do their job – whether it’s on their mobile devices, laptops, or tablets. Many agencies now operate with distributed team members who…
By Cynthia Guzmán, Product Designer at Gain For any company growing quickly or changing direction, a rebrand is an excellent opportunity to focus in on what is resonating with your customers and to build a stronger connection with them. Teams that work together in the same location can organize in-person brainstorming and collaboration sessions to share design ideas and feedback. But for distributed teams, undergoing an entire redesign remotely can seem overwhelming and challenging. Our…
Becoming a manager for the first time is both exciting and nerve-wracking. You want to prove that you can lead and also keep everyone on the team happy. Especially if you’re promoted and have to manage people that you at one point were on the same level as, management can be tough. There are steps to take to ensure a smooth transition. For someone who is hired to lead a brand new team or for…
