It’s no secret that the primary goal of an agency is to contract new business and convert leads into clients. However, is there ever an instance in which it is more beneficial to turn down a potential client? It is okay, and sometimes necessary to the welfare of the business, for agencies to be selective with whom they decide to work. Sometimes, an agency may feel pressured to accept new work as a result of…
When your superstar employee leaves to take an offer with a competitor, it can throw off a whole team. Beyond the personal sadness of losing a colleague and friend, you as the manager may also feel that you failed to satisfy that team member’s needs. What could you have offered to make their work experience more fulfilling and rewarding? Surprisingly, the answer is not always more money. Daniel Pink, a writer for the New York…
You’ve just signed a contract for a digital marketing plan for a growing brand. After several long conversations and negotiations, you came to an agreement, and they have just sent over the login information for their social pages so you can administer them. There’s just one hitch. They want to be able to post updates, too. You can’t tell them not to post; the pages belong to their company, after all. But how do you…
It’s 3 pm and you haven’t had your afternoon coffee yet. As you scroll through your to-dos, you feel your motivation waning. Glancing at the clock, you wonder how you will complete all your tasks for the day. Even when you love your job, it is normal for your productivity to drop from time to time. When deadlines are looming, sometimes you need a little inspiration to jumpstart your creativity. Here are some tips on…
It might seem like your employees’ physical and mental health are personal problems to be dealt with on their own time outside of work. That’s why we talk about work-life balance, right? Not exactly. While you shouldn’t nose into your employees’ health habits, it would be naive to think that work doesn’t affect their physical and mental health, and vice versa. Almost half of Americans claim that their primary source of stress is their workload…
When you operate a digital agency, every client counts. You might know how valuable your services are, but selling a digital marketing package is harder than selling, say, a pair of shoes. Each sale probably consumes a significant amount of your time. You are not alone. Kissmetrics finds that it is seven times less expensive to retain a customer than to acquire a new one. Even if you are not necessarily looking to grow your…
When your team’s workload becomes imbalanced, productivity drops and team members become frustrated. Some team members start taking on more work, and others start finding ways to do less. Whatever the reason for the workload imbalance, realizing that there is one and taking the measures to reevaluate how work is distributed amongst your team is critical for a positive and productive work environment. Here are a few signs that your team workload might be out…
Running a social media marketing campaign is no easy feat. With multiple social networks to manage and the number of brand accounts surging on all of them, simply posting content is no longer enough to stand out. As a marketer, you must think strategically when designing and creating content in order to connect with your audience, drive long-term engagement, and keep your clients happy. Luckily, GAIN is here to help out you and your team.…
As an agency or marketing team, it’s important to provide clients with an opportunity to add their feedback to the work that you’re doing. However, allowing endless rounds of review or edits can quickly get out of hand, damaging the quality of a piece of content, or even your entire campaign, if you aren’t careful. When a content review process is not defined from the beginning, then the editing stages can lengthen uncontrollably and cause…
We recently sat down with Brett Farmiloe, the CEO of Markitors, as well as a leadership degree program advisor and Forbes contributor, about why after 4+ years of using Buffer as their social media management tool, his team decided to make the switch to Gain. Check out the interview below to learn how his team uses Gain! 🙌 What sparked your switch to Gain? A new hire proposed that we switch to Gain because her previous…
