Some days, ideas come easily. On other days, every post feels off, captions sound boring, and your brain just won’t cooperate. But the content still has to go out.
When you’re stuck, forcing it doesn’t help. And that’s when it’s a good idea to turn to AI to speed things up. No wonder 86% of content creators in the US already use tools like ChatGPT to spark ideas, draft posts, and fine-tune their messaging. We’re only human, after all. We don’t have infinite creative energy, so it’s totally fine (and actually smart) to use the tools at your disposal.
In this guide, you’ll find 20 of the best ChatGPT prompts for social media posts, strategy, and other social media tasks.
20 ChatGPT Prompts for Social Media Posts and Beyond
1. Defining Your Social Media Content Pillars
Before creating content, you need to establish your social media content pillars—the key themes that will shape your posts.
📝 Prompt:
“I run a {business type/personal brand} focused on {industry/niche}. Help me define 3-5 social media content pillars that align with my brand, engage my audience, and provide value.”
Here’s this prompt in action:
2. Building a Social Media Brand Voice Guide
This prompt will help you create a consistent and recognizable brand voice across all social media platforms, ensuring that every post, comment, and interaction aligns with your brand personality.
📝 Prompt:
“I need to develop a social media brand voice guide for {brand name}. The brand is in the {industry} space, and our target audience consists of {describe audience}. Our brand personality is {e.g., playful, professional, witty, educational}.
Can you create a structured guide that includes:
- Brand tone (e.g., friendly, authoritative, inspirational)
- Writing style (e.g., short & punchy, storytelling-driven, highly informative)
- Words & phrases we should use consistently
- Words & phrases we should avoid
- Examples of how to respond to comments, DMs, or questions in our brand voice
Make sure it’s easy to apply across different types of social media posts.”
3. Creating a Social Media Strategy
Posting randomly doesn’t work—you need a plan. This prompt helps structure your posting schedule, content mix, and engagement tactics to maximize results.
📝 Prompt:
“Based on these content pillars: {list pillars}, create a social media strategy that includes the best post types, ideal posting frequency, and engagement tactics for each pillar.”
4. Planning a Social Media Content Calendar
A content calendar ensures consistency and prevents last-minute scrambling for ideas. Here’s an easy prompt to help you create a 4-week social media content calendar.
📝 Prompt:
“Create a 4-week social media content calendar based on my content pillars: {list them}. Include post types, suggested topics, and engagement-driven ideas for each week.”
5. Generating Scroll-stopping Hooks for Social Media Posts
The first sentence of your post determines whether someone keeps scrolling or stops to engage. Here’s how to ask ChatGPT for help with that:
📝 Prompt:
“I need 5 highly engaging social media hooks for a post about {topic} and suited for {platform}. The tone should be {bold/curious/emotional/intriguing}. Each hook should be short, attention-grabbing, and make people want to read more. If relevant, use numbers, shocking statements, or direct questions to pull readers in.”
Let’s see how this prompt works in practice with a little example:
6. Writing High-engagement Social Media Captions
If you need some help writing the actual social media captions, this prompt can give you a great start.
📝 Prompt:
“Write a compelling social media caption for a post about {topic}. The tone should be {casual/professional/motivational/witty}. The caption should be engaging and under {character limit}. Include a call-to-action that encourages likes, comments, or shares.”
7. Turning a Blog Post Into a Social Media Post
Turning blog content into a bite-sized, engaging social media post helps repurpose long-form content into something that works for quick consumption. This prompt helps you extract key points and structure them for a post.
📝 Prompt:
“Summarize my blog post titled {blog title or link} into an engaging social media post. Highlight the most important takeaways in a way that is easy to skim. The format should be {bullet points/a short paragraph/a question-driven format}. Keep it under {character limit}. End with a CTA encouraging people to read the full blog.”
8. Creating a Social Media Post from a Trending Topic
Jumping on social media trends helps you stay relevant and visible, but it only works if you can naturally connect the trend to your brand. This prompt ensures you’re not just hopping on a trend for the sake of it but making it useful and engaging for your audience.
📝 Prompt:
“A new trend is emerging: {trend}. I want to create a social media post about it that feels authentic to my brand, which focuses on {industry/niche}. Can you help me craft an engaging post that:
- Explains the trend in simple terms for my audience
- Relates it to my brand or expertise in a natural way
- Adds my unique perspective so it doesn’t sound like everyone else’s post
- Encourages engagement with a question or CTA at the end
Make the tone {educational/insightful/humorous/debating} depending on what works best for this trend.”
9. Writing a “Lessons Learned” Post
People connect with authenticity and real experiences, so sharing a lesson learned—whether from success or failure—can help build trust and relatability with your audience.
📝 Prompt:
“Write a social media post based on a real lesson I learned from {experience/situation}. Use the details I provide to retell the experience authentically—whether it was a success, challenge, or mistake. Highlight the key takeaway in a conversational and engaging way. End with a question or CTA to encourage interaction.”
10. Writing a LinkedIn Carousel Post to Educate & Engage
Now, if you’re posting a lot on LinkedIn, you should consider doing a carousel type of post. They work great for breaking down complex topics into bite-sized insights. Here’s a simple prompt.
📝 Prompt:
“I want to create a LinkedIn carousel post that educates my audience on {topic}. My audience consists of {industry professionals/entrepreneurs/job seekers/etc.}, and I want this post to be {practical/actionable/thought-provoking}.
Structure it as follows:
- A powerful first slide that hooks the reader and makes them want to swipe
- 5-7 slides that break down the topic clearly, each with a short and engaging headline
- A final slide with a strong CTA that encourages engagement (e.g., comment, share, save)
Make sure each slide has a concise, engaging sentence and feels like a conversation, not a lecture.”
11. Creating a Short-form Video Script
Short-form videos are essential for engagement, but structuring them properly is key. You need a hook, quick value, and a CTA to keep people watching and interacting.
Prompt:
“I need a short-form video script (under 60 seconds) for a {Reel/TikTok/YouTube Short} about {topic}. My goal is to {educate/entertain/persuade}, and I want the tone to be {casual/professional/energetic}.
Structure it as follows:
- Hook (first 3 seconds): A bold statement, question, or visual grabber
- Main content (20-40 seconds): Deliver the key message in a snappy, engaging way
- CTA (last 5-10 seconds): Encourage likes, comments, shares, or a next step
Make sure the script feels natural for spoken delivery.”
12. Writing an Engaging Threads Post
Threads is built for quick thoughts, bold opinions, and casual conversations. The best posts feel like a text from a friend, a hot take, or an inside joke that everyone relates to.
📝 Prompt:
“I need a conversational Threads post about {topic}. The goal is to {spark discussion/entertain/educate/motivate}. My audience is {entrepreneurs/creators/fitness lovers/etc.}, and I want the tone to be {witty/casual/opinionated/motivational}.
Can you structure it like this?
- Opening line: A strong, relatable, or bold statement that hooks people
- Middle section: A few short sentences expanding on the idea (keep it snappy)
- Closing line: A thought-provoking question or statement that encourages replies
Make it sound like a casual conversation, not a lecture.”
13. Generating Multiple Caption Variations for A/B Testing
Sometimes, one caption isn’t enough—you need options. Whether you’re testing engagement, adjusting tone, or just looking for the best fit, having multiple variations of a caption helps you choose the one that resonates most with your audience.
📝 Prompt:
“Give me 5 different variations of this caption: ‘{insert original caption}.’ Make them: 1) Short & punchy, 2) Conversational & casual, 3) Storytelling-driven, 4) Bold & opinionated, 5) Question-based. Keep them engaging and suited for {platform}.”
Check out this example:
14. Announcing a Social Media Contest or Giveaway
If you want to increase engagement and follower count, consider doing a fun giveaway or challenge. Check out this simple prompt for a perfect giveaway social media post 👇
📝 Prompt:
“I am running a {contest/giveaway} for {product/service} on {social media platform}. Help me create an engaging and high-converting giveaway post that includes:
- A strong hook that grabs attention immediately
- Clear instructions on how to enter (e.g., like, follow, tag, comment, share, etc.)
- A sense of urgency (e.g., deadline or limited-time offer)
- A compelling description of the prize and why it’s valuable
- A friendly and fun tone that makes participation exciting
Keep the copy {casual/professional/witty} and include a CTA that encourages participation. If possible, suggest variations for different platforms (e.g., Instagram vs. Threads).”
15. Personalizing Outreach Messages for Influencer Collaborations
You want to reach out to influencers or content creators for partnerships but need a message that feels authentic, professional, and engaging—not like a copy-paste pitch.
📝 Prompt:
“I want to send a personalized outreach message to an influencer named {Name} who specializes in {niche}. I’m interested in partnering with them for {campaign type, e.g., product promotion, giveaway, event}.
Write a message that feels warm and natural, clearly explains why I’m reaching out, highlights why I’m a great fit, and includes a benefit to them (such as a free product, exposure, or a paid opportunity). Keep the tone {casual/professional/witty} and end with a low-pressure CTA that invites them to discuss further.”
16. Writing Persuasive Ad Copy for Paid Social Media Campaigns
If you need high-converting ad copy for a paid social media campaign that clearly communicates your offer, this next ChatGPT prompt can certainly help.
📝 Prompt:
“I need an engaging ad copy for a {Facebook/Instagram/LinkedIn} ad promoting {product/service}. My target audience is {demographic/interest group} and the goal is to {drive sales, increase sign-ups, boost engagement}.
The ad should include a short, attention-grabbing headline (under 10 words), a compelling description that highlights the problem, presents the solution, and emphasizes key benefits, and a strong call-to-action that encourages people to {click/sign up/purchase}. Keep the tone {friendly/professional/urgent/playful} based on what works best for the platform and audience.”
17. Optimizing Hashtag Strategy for Social Media
Need an effective mix of hashtags for your social media posts? Here’s the perfect prompt for it…
📝 Prompt:
“I need an optimized hashtag strategy for my {Instagram/TikTok/LinkedIn} posts about {topic}. Generate a mix of high, medium, and low-competition hashtags to balance reach and discoverability. Include industry-specific hashtags that are relevant but not overused, and suggest branded {insert brand name} hashtags that encourage community engagement.”
18. Crafting an “Ask the Audience” Post
Talking to your audience is as important as consistently posting high-quality content. Use the following prompt to invite thoughtful responses from your audience.
📝 Prompt:
“I need a high-engagement social media post that asks my audience a thought-provoking question about {topic}. The post should start with a bold or relatable hook, briefly explain why the topic matters or why I’m asking, and end with a clear invitation for them to share their thoughts in the comments. Make sure the question is open-ended (not a simple yes/no) and encourages conversation. Keep the tone {casual/professional/witty}.“
19. A Collaboration Announcement Post
Need to post a collaboration announcement? Grab the next prompt to speed up the process.
📝 Prompt:
“I need a social media post announcing my collaboration with {person/brand}. The post should highlight why this partnership is exciting, what value it brings to the audience, and what people can expect from it.
Start with an engaging hook, briefly explain why this collaboration makes sense, and end with a call-to-action to get the audience involved (e.g., ask for thoughts, encourage following both brands, tease upcoming content). Keep the tone {casual/professional/enthusiastic}.”
20. Expert Tips for Optimizing Social Media Posts
Sometimes we need a bit of advice. With this easy prompt, you can ask ChatGPT how to optimize your social media content for different platforms.
📝 Prompt:
“Can you give me expert tips on how to optimize my social media posts for {specific platform}? I want to improve {engagement, reach, conversions, brand awareness}, and my content type is mainly {text posts, images, carousels, videos, etc.}.
Please include advice on:
- Best post formats and structures that perform well on this platform
- Ideal length (character count, video duration, carousel slides, etc.)
- Hashtag strategy (if applicable)
- Best times to post based on audience behavior
- Engagement techniques to encourage comments, shares, or saves”
We tested this prompt by asking for optimization tips for Threads:
That’s a wrap!
Alright, you’re armed with 20 ChatGPT prompts for social media posts—no more excuses for boring content. Now go out there and create!
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