Stay ahead in 2025 with these 15 social media updates. Learn what’s new across platforms and how to adapt your strategy for success.
We’re only a few months into 2025, and social media is already moving at full speed.
From algorithm shakeups to brand-new features, platforms are making big changes that marketers can’t afford to ignore.
If staying ahead of the curve is part of your job, you’re in the right place.
Here’s what you’ll get in this article:
- The biggest 2025 social media updates across major platforms
- What these changes mean for marketers and brands
- Actionable tips to help you adapt and stay ahead
Let’s jump right in!
Meta (Facebook + Instagram) Social Media Updates
Meta has been busy in 2025, making moves across both Facebook and Instagram to compete with TikTok, experiment with AI, and give marketers more creative tools. Whether you’re running ads or crafting Reels, these updates could shift your strategy.
1. Meta Removes Fact-Checking for Political Content
Meta will no longer fact-check political content on Facebook or Instagram. This shift may lead to more polarizing content in feeds, raising brand safety concerns for marketers.
🎯 Takeaway: Expect increased content risks. As a marketer, you may need to monitor brand alignment more closely.
2. Branded Design Elements Now Supported in Meta Ads
Advertisers can now add brand logos, fonts, and colors directly to their Meta ads. This makes it easier to run visually consistent campaigns across Facebook and Instagram.
🎯 Takeaway: It’ll be easier to maintain a cohesive look across multiple paid campaigns.
3. “Restyle With AI” for Instagram Stories
Instagram is testing an AI-powered feature that restyles your image for your Stories content. It offers a quick way to change things up in your videos, like modify objects and backgrounds or add effects.
🎯 Takeaway: The feature will be useful for marketers producing daily Stories and needing to change things up without using a third-party tool.
📖 Related Read: Looking to grow faster on Instagram? Don’t miss our guide on the Top 8 Instagram Trends You Can Leverage in 2025.
4. New “Touch Up” Button for Instagram Reels
Instagram added a “Touch Up” editing tool that smooths skin and enhances facial features in Reels.
🎯 Takeaway: It’ll help brands and influencers present more polished short-form content.
5. Facebook Reels Adds Smart Playlist Feature for Longer Videos
Facebook has introduced a new Reels tool that automatically breaks up videos over 90 seconds into shorter segments. It uses speech pauses to split the video and organizes the clips into a playlist, ready for publishing.
🎯 Takeaway: Great for brands doing episodic or educational content via short-form video.
TikTok Social Media Updates
TikTok continues to evolve in 2025, blending creativity, music, and engagement into new tools that keep both users and marketers on their toes. These updates are helping creators push the boundaries while giving brands more ways to connect with their audience.
📖 Related Read: Want to grow your TikTok following this year and beyond? Take a look at our Top Tips for Building a Killer TikTok Growth Strategy in 2025.
1. Photo Comments Now Supported in Replies
TikTok now allows users to reply to comments using photos, turning conversation threads into a more interactive and visual experience.
🎯 Takeaway: Brands can use photo replies to answer FAQs, highlight products, or showcase UGC in a more engaging, visual format.
2. Users Can Now Add Multiple Songs to One Video
Creators can now use more than one song in a single TikTok post, making it easier to shift moods or add emphasis at different points.
🎯 Takeaway: Ideal for brands using audio storytelling or transitions, especially in product demos or multi-part narratives.
3. “Link” Stickers Now Available in TikTok Stories
TikTok has added a new “Link” sticker to Stories, allowing users to drive traffic directly to external sites.
🎯 Takeaway: This is a huge addition for marketers. Now you can promote blog posts, landing pages, or product links right from Stories.
Threads Social Media Updates
Threads is still growing into its role as a serious player in the social space, but it’s already seeing some useful improvements in 2025. Each social media update is making the platform more functional and marketer-friendly, especially when it comes to reach, analytics, and content sharing.
1. Threads Will Make It Easy to Import Followers from X
Threads is working on a feature that lets users quickly follow the same creators they already follow on X (formerly Twitter).
🎯 Takeaway: This could help brands grow their Threads following quickly by reactivating existing audiences from other platforms.
2. New “Weekly Recap” Feature in Insights
Threads is testing a “Weekly Recap” tool inside its Insights section, summarizing your account’s content performance and engagement trends.
🎯 Takeaway: Makes it easier for marketers to track performance without third-party tools—great for fast reporting and strategy tweaks.
3. Threads Now Lets Users Add Interests to Their Profiles
Threads has rolled out a feature that lets users add interests to their profiles, making it easier for others to see what topics they care about. Users can select interests by tapping “+Add interests” from their profile tab.
🎯 Takeaway: Helpful for brands and creators looking to signal niche relevance and attract followers with shared interests.
📖 Related Read: Just getting started with Threads? This 7-step growth strategy will help you build momentum fast.
Pinterest Social Media Updates
As of this year, Pinterest has been busy addressing the growing wave of AI-generated content on its platform. With more users noticing low-quality or misleading visuals in their feeds, Pinterest is working on new tools and labels to improve transparency and trust.
The platform has started rolling out AI-generated content labels on image Pins to help users better understand when a post was created or modified with artificial intelligence. These tags appear as visible overlays on images and are based on metadata standards like IPTC.
Pinterest is also giving users the option to opt out of having their content used to train AI models.
🎯 Takeaway: A key move toward transparency—this helps build trust with audiences and gives marketers clearer guardrails for responsibly using AI visuals in campaigns.
LinkedIn Social Media Updates
LinkedIn continues to blend professional networking with content creation—and in 2025, it’s leaning harder into AI, analytics, and creator features.
1. “Book an Appointment” Button Now Available for Premium Members
LinkedIn Premium users can now add a Calendly-style “Book an appointment” button directly to their profiles, making it easier to schedule meetings.
🎯 Takeaway: Great for consultants, sales reps, or marketers offering audits, calls, or services. Less friction means more leads.
📖 Related Read: How to Use LinkedIn as a Business in 2025 (Guide)
2. Native Video Can Now Be Embedded in Articles and Newsletters
LinkedIn now also allows users to embed native videos directly into long-form content like newsletters and articles.
🎯 Takeaway: Lets marketers mix thought leadership and video—perfect for product walkthroughs, founder messages, or event recaps.
3. LinkedIn Tests a “Connections-Only” Feed Option
Another interesting update is that LinkedIn is testing a toggle that lets users filter their feed to only see updates from 1st-degree connections.
🎯 Takeaway: Brands and creators may see lower reach unless they’re already connected.
Feeling Overwhelmed?
Yeah, there’s been a lot of updates lately. But if you’re a marketer, you already know—social media never slows down. Staying on top of the latest social trends and platform changes isn’t optional. It’s how you stay ahead and keep things moving.
And if you’re juggling multiple accounts, the real struggle is keeping it all organized. New features, shifting formats, tighter deadlines… It’s a lot to handle.
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