The Gain Team, Author at The Gain Blog

In Productivity

5 Practical Ways to Manage Client Expectations

May 13, 2019 4 Mins Read

Managing client expectations is one of the most important aspects to maintaining a long-lasting and rewarding client-agency relationship. However, understanding and meeting client expectations can be challenging, particularly when workloads and needs vary significantly from one client project to the next. Thankfully, there are some things your team can do to outline and manage expectations from the start. Here are five tips for managing client expectations so that everyone stays on the same page. 1.…

In Productivity

5 Steps to Save Client Relationships When Your Team Misses a Deadline

May 8, 2019 4 Mins Read

Missing a project deadline can hurt your client relationships and your business. Unfortunately, it’s happened to all of us. Either we take on more than we can handle or life simply gets in the way. However, there are ways to communicate any delays without damaging client relationships or losing your clients’ trust. If your team misses a deadline, follow these steps to reassure your clients that they can trust you and that you are doing…

In Productivity

How to Communicate Agency Changes to your Clients

April 24, 2019 5 Mins Read

Whether it’s a new name, new team members, new pricing, or a new service, changes at an agency are inevitable. And most of the time, your agency will need to communicate any significant changes to your clients. Regardless of whether the change is positive or negative, it’s important to follow certain steps when communicating anything that affects your clients so that they aren’t caught off guard or become confused or worried. A well-planned communication strategy…

In Marketing & Social Media

10 Questions to Ask New Clients Before Developing a Content Marketing Plan

April 16, 2019 4 Mins Read

New clients sometimes come into content meetings excited to get posts online fast. And while this is wonderful energy, you always have to take a step back first to develop the content marketing strategy. It can be difficult to remember all of the questions to ask a new client, and you may find yourself sending numerous follow-up emails to get everything you need. To make it easier, we’ve organized a content marketing checklist. You should…

In Marketing & Social Media

A Look at the Top 5 Blogging Platforms

April 9, 2019 4 Mins Read

If you work in marketing, then you probably either write a blog, contribute to a blog, or help a client promote a blog. You might even do all three. Blogging is such an integral part of any marketing campaign, and with new easy-to-use platforms, this tactic will likely only grow. If you’re starting a blog, you might wonder where to host. Which platform is best to reach my audience? Which platform is easy to use?…

In Marketing & Social Media

How to Encourage Clients to Share Their Data for Success

April 2, 2019 3 Mins Read

As data privacy concerns heighten, most companies are tightening control over their data. Your clients may have restricted your agency’s access or not provided access at all. However, as a marketer, you need this data to create high-performing campaigns. It’s understandable that clients may be concerned about sharing data, especially if its data collected about their customers. And while marketing agencies might not get access to everything, there are safe ways to share data. If…

In Marketing & Social Media

Why Your Agency Should Focus on a Niche

March 27, 2019 4 Mins Read

While it’s great to offer clients many different services, trying to be everything to everyone isn’t always the best approach if you are trying to grow your business. Especially in the digital marketing world, it’s crucial that your agency changes with the times. It’s important that you find a way to stand out among the thousands of other agencies offering similar services. Picking a niche is one way to help your agency stand apart from…

In Productivity

How Mindfulness Can Increase Productivity in the Workplace

March 20, 2019 3 Mins Read

Mindfulness has become a trendy word used in and out of the workplace. While each person may define and practice it differently, it generally refers to focusing attention on the present moment. You may be thinking how can I be mindful at work when my job is so stressful? That’s a problem many have. But mindfulness, and mindfulness practices, can help reduce this stress. Being mindful at work means you are consciously present and notice…

In Marketing & Social Media

4 Things That Might be Holding Back your Agency Growth

February 28, 2019 4 Mins Read

Marketing agencies have the difficult task of appeasing all current clients while constantly seeking out new business opportunities. You measure growth and then try to determine what caused growth or what hindered it. In the world of marketing, there are numerous reasons why some agencies grow exponentially and others stagnate. So if your company is seeing minimal growth, here are four reasons why this could be happening. 1. You’re not insight driven Forrester reports that…

In Productivity

5 Tips to Keep Your Agency and Client Data Safe

February 25, 2019 5 Mins Read

As an agency, you have the important responsibility of protecting the private information about your business and the clients you serve. But how can you make sure that your client data is safe? It’s not uncommon for an agency’s employees or contracted workers to access sensitive data and information from multiple devices to do their job – whether it’s on their mobile devices, laptops, or tablets. Many agencies now operate with distributed team members who…