As you may know by now, we’ve been working hard to revamp the GAIN interface and make creating, collaborating, and approving content a whole lot easier for you! Based on the helpful feedback we constantly receive from our users, this might just be our biggest update yet – and we can’t wait to share it with you. GAIN is all grown up now and this update will make it seamless for you and your team…
ValetSocial is making sure your social media ads get in front of the right audience. This boutique digital marketing agency based in Hamilton, Ontario is focused on providing full digital advertising services to small- and medium-sized companies that are looking to grow. Using Gain and other management tools, the ValetSocial team works together entirely remotely across two provinces in Canada. To learn more about how ValetSocial is helping businesses target their ads to turn “Likes…
Rather than dealing with the fuss of hiring a new team member, or worrying how a new person will adapt to your company culture, you might opt to hire a few interns or freelancers to help lighten your team’s workload. Working with interns and freelance content creators is a highly-efficient way to increase your agency or brand’s content output. However, if you’re struggling to organize how your team manages content outsourcing, GAIN can help. With…
Dark social is not as scary as it sounds, but you should still be paying attention to it. If you’ve never heard the term before, dark social refers to social sharing through private channels that your website analytics tool cannot track as referrals. The term was coined in 2012 by The Atlantic’s former deputy editor, Alex Madrigal. Right now, many marketing researchers consider that dark social accounts for up to 84% of outbound sharing. So…
Though the world of social media marketing is ever-changing, no other social network has rewritten the rulebook on brand engagement quite like Twitter. By enabling companies to have a direct line of communication with their followers, Twitter has provided the ideal medium for perfecting your “brand voice” and learning about consumers’ interests in real-time. Since its 2006 debut, Twitter was set apart by a 140 character limit — originally a product of the days of SMS…
How many emails does it take to get your social media content approved? As your team grows, your content might pass through six or seven hands before it goes live. And that’s before it’s even sent to the client! If your team is still using email and spreadsheets for your content approval process, it might be time for an upgrade. A social media approval tool, like GAIN, allows your team to identify exactly who needs…
Facebook’s attempt at curbing Snapchat’s influence is definitely working. According to a new report from L2, brands are uploading to Instagram Stories more than twice as often as they are on Snapchat. Another study by Klear showed that 45% of the brands are now using Instagram Stories at least once per week. Source Over the past few months, Instagram has released a handful of new features and tools for users to capitalize on Stories and…
You’ve almost certainly heard the adage that says we become what we repeatedly do. To be good marketers, this means we must repeatedly do things that are meaningful and lead us to meet our goals. However, as creatures of habit, it can be difficult to pick up new habits and break the bad ones. If your team is looking to change up the daily routine for the better, here are five of the most common…
The holidays are coming, and the last thing you want to be doing is scrolling through your social media accounts to make sure your marketing is up to date. Take the time to automate your social media and email so that you can unplug over the holidays and spend valuable time with friends and family! We’ve put together the ultimate social media marketing holiday checklist with the most essential tasks to remember before you take…
Do a quick Google search for “social media content calendar,” and you’ll find dozens of downloadable spreadsheet templates from some of the biggest names in marketing. While these downloadable documents are filled with creative ideas, there is one major issue: spreadsheets are a terrible way to create and collaborate on social posts, especially if you want to include images or video, i.e., the type of content that audiences crave on social media. What’s more, sending…
