2018 is right around the corner, and even though we haven’t hit the holidays yet, it’s time to start planning for the new year. As we bring this year to a close, it’s a good time to reflect on what went well in 2017 and what could have been improved. While we don’t always want to, it’s important to think about the less-successful campaigns and consider what went wrong or how to change the strategy…
Market One Media Group is a Vancouver-based media agency that has created a powerful digital hub for Canadian public companies. MMG is Canada’s largest content creation and distribution engine for companies in the capital markets sector. The disruptive ’push model’ approach for MMG has resulted in new revenue pathways for established media platforms, like Postmedia, Bell and Rogers. We recently spoke to Hasnain Raza, Vice President of Digital Marketing at Market One Media Group, about…
Did you know that only 4% of businesses in the US with 20 or more employees are currently using marketing automation? Furthermore, for companies outside of the technology sector, that number drops to 3%. So what is holding so many brands back? Many businesses are still unsure about when exactly is the right time to implement a marketing automation strategy and that may be playing a critical role in why so few have adopted automation…
Founded over seven years ago, Pink Studios is a full-service digital agency passionate about design and helping others create an amazing presence online. Specializing in web and graphic design for the wedding and education industry, Pink Studios has quickly become the go-to designer for wedding and event planners on the East Coast. As Marii Nieves, Founder of Pink Studios, pushed the creative agency’s services and offerings to the next level, she needed to find new…
Anyone working in the world of digital marketing knows that workloads can be seasonal – with ups and downs in the number of incoming projects depending on the time of year. Often, there is a significant amount of downtime during the summer months as well as during the holidays. So how can your agency stay productive during these quieter periods? Even when you have little work to do, there are plenty of ways you can…
Sneeze It is on a mission to change the way companies market themselves online. Using an expansive technology stack made up of proprietary tools, as well as Gain, the digital marketing company has become highly-skilled at analyzing information and automating their tasks in order to provide their clients with a deeper understanding of their audiences and keep them ahead of their competition. To learn more about how the Sneeze It team optimized its marketing workflow,…
According to selfstartr, only 36% of marketers are using Instagram for business purposes, compared to 93% using Facebook. Considering how saturated Facebook and Twitter have become with marketing messages, this means there are big opportunities for marketers to get their content noticed if they choose to post regularly on Instagram. However, because Instagram content can only be published from a mobile device, it can be tricky to create a streamlined workflow for your team to…
This is a guest post by Agus Esperon, the co-founder of Wideo, a DIY online tool for intuitively creating animated marketing videos. Agus has vast experience making videos for startups and big brands, including MTV, Nickelodeon, TNT, and Warner Channel. If you’re interested in reaching a B2B audience with your marketing campaigns, LinkedIn recently announced a new feature that will definitely be a game changer. LinkedIn announced that you can now upload native videos to…
Today we’re announcing some exciting new features that will help boost your team’s productivity and make it much simpler to work with posts from multiple channels for the same client at the same time. Check out what’s new! Send posts for approval from multiple channels at once Now, anything that you could do – such as schedule, publish, duplicate, or export posts – in the calendar view for each channel (i.e., Facebook, Twitter, Instagram, or…
Social media has transformed from a place where people stay in touch with friends and family to a place where people routinely discuss the products and services they’re using on a daily basis. Customers increasingly prefer to tap into networks like Twitter and Facebook for customer service. In fact, many would rather contact brands using social media than call the customer service department. Encouraging your followers to speak up and discuss your brand on social…
