Photo by MART PRODUCTION from Pexels Do you spend too many hours creating new assets? Learn how to repurpose your blog posts into social media content to free up time and energy. Nowadays, social media managers need to be creative to stand out. Creating effective content over a variety of social media platforms takes time and energy. It can be tricky to figure out what works and what doesn’t. Sometimes you need to go back…
Photo by Marcus Aurelius from Pexels Thinking about starting a marketing agency business? With over 433,400 advertising agencies worldwide, it’s no wonder this option is a popular choice. Whether you’re a marketing expert looking to strike out on your own, or an entrepreneur with a passion for business, starting a marketing agency can be an exciting and rewarding venture. But with so many things to consider, from the type of services you’ll offer to your…
Photo by Hanna Balan on Unsplash If you’re a marketer, staying ahead of social media trends and knowing what’s happening in the marketing world is part of the job description. There are plenty of ways to keep up—following top social media strategists, subscribing to marketing newsletters, or studying brands that are crushing their campaigns. Or… you could actually read a book. We’ve rounded up eight of the best social media marketing books that are packed…
B2B marketing used to be all buttoned-up and formal—but that’s changing fast. Even the most corporate brands are starting to show more personality online. Whether that’s a good thing or not is still up for debate, but one thing’s clear: some B2B brands are absolutely nailing it on social media. Here are six B2B social media trends worth paying attention to this year and beyond👇 B2B Social Media Trends to Get Inspired By Trend 1:…
Photo by Mikael Blomkvist from Pexels Building a social media team? Here’s everything you need to know, from identifying the right team members to managing them effectively. Whether you’re launching a marketing agency or scaling an existing one, having the right social media team is super important. Clients expect expert-level strategy, creative content, and measurable results—so trying to manage everything alone (or with a small, overworked team) can quickly lead to burnout and missed opportunities.…
Discover 5 famous social media campaigns that made waves! Learn what made them iconic and how you can apply their strategies to your own marketing. We often talk about failed social media campaigns. But what about the famous social media campaigns that absolutely nailed it? The ones that had people hooked, talking, and sharing non-stop? There’s just as much—if not more—to learn from the ones that worked. And that’s exactly what we’re going to focus…
Photo by Airam Dato-on from Pexels Have no idea what to post on your LinkedIn Company Page to help it grow? We’ve got you covered! Ever scroll through LinkedIn and see other companies getting tons of engagement? Meanwhile, your page… not so much. It’s easy to think you’re too late or that LinkedIn is only for big brands. But that’s not true. With the right strategy, any business can grow on LinkedIn. You just need…
Want to know more about editing vs. revising and managing client feedback? Check out our best practice guide to learn more. Let’s face it: content is very rarely perfect the first time. As a social media marketing agency, you understand the collaborative process needed to make something good. Effective management of client feedback is crucial to producing the desired result. When this process goes poorly, it can lead to a strained relationship between you and…
How detailed is your social media agency contract? Find out if you’re covering all the bases, plus, grab a free contract template. A social media agency contract is important to the success of any agency-client relationship. These contracts protect the interests of both parties by clearly defining the terms of your arrangement. Effective client-agency communication is vital. Although contracts might sound scary, they’re a good thing! A solid contract ensures everyone understands their rights and…
Photo by solidpixels. on Unsplash Does your creative agency’s portfolio feel like a random collection of projects? If so, it’s time to give it focus. If you run a creative agency (marketing, social media, or advertising), landing clients is often the biggest challenge. A strong portfolio showcasing your best work can make all the difference. Clients want to see the results you can deliver, and your past projects are the ultimate proof of your agency’s…
