Did you know there are more than one billion Instagram accounts worldwide and more than 400 million are using Instagram Stories? Or that one-third of the most viewed Stories on Instagram came from business profiles?
People are enthusiastically engaging with Instagram Stories, and brands are increasingly using them to help accomplish their marketing goals.
Just a few of the things that businesses are sharing in Stories include:
- Blog post teasers
- Customer reviews and testimonials
- Sneak peeks at new products or services
- Behind-the-scenes shots of their teams
- And anything else they love!
If you’re ready to add Instagram Stories to your marketing campaigns, we’ve rounded up a few of our favorite, easy-to-use tools to create beautiful Stories that you can upload to Gain and start sharing with your audiences.
1. Instagram App
If you want to use the stickers, filters, text, and everything else that the native Instagram app offers, you can create your Stories inside Instagram and then save them to your device’s photo library to upload to Gain for approval and scheduling. If you need help saving and downloading your Instagram Stories from the Instagram app, check out this step-by-step guide.
2. Adobe Spark
Spark by Adobe can help you transform words and images into Stories with ease. Upload photos, videos, icons, and more and then add music and cinematic motion to your creation. You can try it for free, but if you want to brand your designs, pricing starts at $9.99 per month for one account.
Another way to create high-quality Stories is with one of the numerous templates by Unfold. This app offers 25 free Stories templates and 75 premium Stories templates to choose from. After you create your Stories, you can export them for uploading to Gain.
We’ve all heard of Canva, and it continues to be one of the best places to find beautiful templates for any social channel or format, including Instagram Stories. Select a ready-made template (or start from scratch) and choose from millions of text, colors, fonts, graphics, and background options. Canva is free with in-app purchases available.
Kapwing offers a curated collection of simple yet stunning templates to use for your Instagram Stories. From basic layouts to colored and text-only templates, Kapwing makes it easy to design and download customized Stories in minutes. The app is free to use (that’s right, no watermarks!) with limited storage or $20 per month for unlimited storage and privacy settings.
Keep track of and collaborate on all of your Instagram content in one place 🙌
There are plenty more great tools that can help your team design and create professional-looking Instagram Stories for your brands and clients. Don’t be afraid to experiment and try different things to see what works best! And once you’ve crafted your Stories, adding them to Gain for planning and team collaboration is simple.
With Gain, your team can keep using the Instagram design tools you love while making sure that the right people have signed off on anything you plan to share with your audiences.
For more information on what you can do with your Instagram content on Gain, check out this article.