Social media has transformed from a place where people stay in touch with friends and family to a place where people routinely discuss the products and services they’re using on a daily basis. Customers increasingly prefer to tap into networks like Twitter and Facebook for customer service. In fact, many would rather contact brands using social media than call the customer service department. Encouraging your followers to speak up and discuss your brand on social…
Is it pronounced “jif” or “gif”? With differing opinions, the world may never know. But there is something about an animated loop that can add a little life to your content beyond a still image. Whether it’s a scene from your favorite movie or a relatable reaction, Graphic Interchange Formats (GIFs) can help explain what words can’t. GIFs resonate with younger audiences and can help your followers recall your content. After all, humans are 65%…
In an effort to cut down on misinformation (or “fake news” as everyone is calling it), Facebook is making some big changes to its API that prevents all users (both personal pages and company pages) from modifying the preview of any link shared on the social network, including the headline (or title), description, and the image that accompanies a link. Facebook claims this update will help weed out posts containing modified headlines and descriptions meant…
As a marketer, it’s your job to create and curate social media content that sets your brand apart. However, doing so can be incredibly time-consuming. While automation tools can’t replace the creative minds on your team, they can relinquish your team from random processes, allowing more time for tasks that require their attention. Automation tools can cut the time spent on schedule and publishing content, by streamlining the whole process. These tools can shave off…
What is it that draws us to a brand? Is it effective marketing, a killer mission statement, or maybe a fail-proof social media strategy? It can be a combination of these things, and typically we are attracted to brands that align with our interests. At GAIN, we like to keep up with social media trends and topics so we can keep you informed and inspired. Our team compiled a few of our favorite brands we’re…
The ‘flow’ in workflow, connotes a seamless, painless process. We recognize the importance of an organized team workflow because projects can often become complicated. With GAIN, agencies can allocate tasks and organize team collaboration by designating tasks to a particular member in the workflow. If a client has the role of “Approver,” for example, but wants to contribute to the content creation process, agencies can change their role to one with more permissions in the…
When used wisely, automation can be the ultimate marketing tool. However, there are situations when automation should not be utilized – such as for automatically posting to Instagram. Using automation for posting directly to Instagram is a marketing faux pas that should really be avoided. As an incremental social channel, Instagram has provided opportunities for many, which is why it’s important that both individuals and brands respect its user agreement. Unfortunately, many marketers and brands…
Marketing content that relies heavily on media comes in a variety of file formats, such as Powerpoint, PDF, CSV, MOV, and MP4, just to name a few. Lucky for you, GAIN’s creative assets channel provides a space for teams and clients to collaborate on all varieties of media formats. The creative assets channel provides a single space for all collaborators to condense and optimize their content workflow, from the first draft to the final approval.…
Where there is demand, there is opportunity. From presidential debates to professional sporting events, the live streaming experience is definitely in high demand. Audiences are finding live video much more appealing as well. In fact, 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts. Periscope and Snapchat has paved the way for live video, and other social media platforms are…
The famous pastel-colored, sugar-filled Starbucks’ Unicorn Frappuccino has come and gone but not without leaving a major impression. Starbucks’ highly successful concoction caused a stir on social media and even ended with a lawsuit. The coffee chain debuted the colorful concoction on Instagram, which was met with an overwhelming amount of user-generated content soon after. Audiences shared over 150,000 posts of the drink – and that was just on Instagram. So what is it that…
