Marketing & Social Media Archives - Page 16 of 18

In Marketing & Social Media

What ‘Social Artificial Intelligence’ Means For Marketers

March 21, 2017 8 Mins Read

This article originally appeared on VentureBeat. Artificial intelligence is already well-established in the world of targeted advertising and recommendations. But artificial intelligence is also rapidly evolving on social media as a way to help brands quickly and efficiently discover, engage, and learn from their followers. Although there is no one definition for it, we can summarize social artificial intelligence as a form of collecting and sifting through customer history, user-generated content, and data from social…

In Marketing & Social Media

Learn The New Ways Marketers Can Measure All Those Emojis

March 20, 2017 8 Mins Read

“Currently 270 billion messages are sent per day and somewhere around 6 billion emojis are sent per day.” – Christian Brucculeri, CEO of Snaps Text messages alone can lack a lot of detail. In the most cases, the tone of text-based messages can be misinterpreted. The use of emojis fills in some of these informational gaps. Emojis can not only shed light on the tone of a message but also add some context to a…

In Marketing & Social Media

How Co-Creation is Fueling The Future of Marketing

March 7, 2017 5 Mins Read

The rise in ad-blocking technologies and decline of organic reach on social networks has forced marketers to find more creative ways to reach their target audiences. To combat these challenges, brands across all industries are lining up to co-create content with their users and industry influencers to help them reach their target customers by the thousands and tell their brand stories. This type of collaborative marketing, facilitated by both online and offline word-of-mouth, has become…

In Marketing & Social Media

5 Clever Content Strategies We Can Steal From BuzzFeed

March 2, 2017 11 Mins Read

With an estimated monthly viewership of 7 billion, BuzzFeed can teach us all a thing or two about mastering content marketing. The clever wording and cheesy clickbait titles are carefully crafted to grab attention and increase reads. But the secret to BuzzFeed’s success doesn’t lie only in cat memes. It can also be attributed to well-thought-out data-driven decisions. Here are five lessons we can all steal from BuzzFeed when it comes to creating highly engaging…

In How-To

We’ve Updated the Contributor Role – See What’s New

February 16, 2017 2 Mins Read

Agencies that employ external teams or freelancers have always been able to invite those teams to GAIN as Contributors. Originally, Contributors could only create content and save it in drafts. This limited access kept the opportunities of the Contributor role to a minimum. These limitations were set as a way to keep security and control of client work between the agency and the client. Now, we’ve revised the role of the Contributor to allow greater…

In How-To

How To Spot and Avoid Twitter Spam Accounts

February 6, 2017 5 Mins Read

Marketers do all they can to avoid contact with spam accounts, but what many don’t know is that spam accounts can come in many different forms to confuse users into interacting with them. This leads to inaccurate analytics if you’re looking to engage with genuine audiences, and in some cases, you might build your marketing strategy based on these faulty results. That’s why it’s important to be informed on how spam accounts can engage with…

In Marketing & Social Media

Can Posting via Third-Party Tools Hurt Your Facebook Reach?

January 31, 2017 4 Mins Read

You invest plenty of time in your social media marketing campaigns, which you hope to see reflected in your posts’ performance. Third-party scheduling and publishing tools, like GAIN, are a popular aid for Facebook marketing campaigns but have been stuck with the perpetuated myth that these tools can actually decrease post reach. Luckily, many studies, and Facebook itself, are breaking down the real effect third-party publishing tools have on post reach and debunking this myth.…

In Marketing & Social Media

What is the Current State of The Hashtag?

January 6, 2017 7 Mins Read

After almost ten years of hashtags, new studies have led social media influencers to believe that hashtags might not be as useful as they once thought. These studies have compared post performance, with and without hashtags, on popular social media platforms, revealing interesting results. For example, when Caitlyn Jenner was first trending on social media you might be surprised to know that “Caitlyn Jenner” as a keyword set on Twitter trended higher than the hashtag…

In Marketing & Social Media

Stranger Things is Proof that Nostalgia Marketing Works

December 8, 2016 6 Mins Read

If you’ve been living under a rock and haven’t seen Stranger Things yet, then this is all you need to know. The drama-mystery show revived a plethora of nostalgic memories, especially of 80s movies such as E.T. and Goonies, but with fantastically fresh storytelling that instantly captivated millions of viewers and turned the series into an overnight cult classic. The Netflix original series lays the nostalgia factor on thick with 80s fashion and hairstyles, and…

In Marketing & Social Media

What is Live-GIFing and Why Your Brand Should Be Doing It

December 6, 2016 4 Mins Read

Since 2013, the Internet has been inundated with GIFs. The format may have originally been introduced in the late 1980’s, but it wasn’t until platforms like Giphy, the first and largest repository of GIFs, that the trend really took off. Giphy started to invest in collecting pre-existing GIFs, as well as generating some of their own from trends in pop-culture, to make GIF culture popular. The lo-fi format means animated GIFs are easier to share…