As marketers, we’re constantly seeking a competitive edge through the tools we use to reach wider audiences, increase conversion rates, and better measure and analyze data. Marketing technology, or martech, is changing the game. In 2019, the martech industry was valued at $121.5 billion worldwide, a 22% increase from the year before. With the increase in value of the martech industry, it comes as no surprise that many brands are allocating a substantial portion of…
You likely work with all types of difficult marketing clients and need to adapt your work approach for each one. To be successful, you also need marketing tools that are flexible and customizable for each client relationship. Gain is built to work for any client (no matter how difficult they may be!) and helps make your job managing and creating content for them easier. How is that possible? Gain allows you to build custom, multi-level…
Creating content is a process that involves many people: clients, content marketers, copywriters, designers, managers, and more. Throughout the content approval process, there are multiple review points to ensure that the final product is accurate, timely, compelling, and on-brand. However, for every person you involve, there is an added communication process and set of deadlines that need to be upheld, and more potential holdups to face. Making changes to workflows and reorganizing your team requires…
As a marketing account manager, it can often feel like you’re getting pulled in a million different directions. One minute you’re on a call discussing your client’s needs, and the next, you’re putting a plan into action – assigning tasks to writers, designers, and other team members for each piece of content. The marketing industry evolves quickly, you need the right tools to keep your team’s content workflow running smoothly and manage your increasing workload.…
Marketing teams often produce content that fails to yield the results they desire. According to the Content Marketing Institute, only 5% of marketers consider their content marketing efforts to be “very effective.” So, what’s missing? Many marketing teams underestimate the value of a strong copy editor. It’s especially important to have a copy editor when your team creates a variety of content across numerous channels. A copy editor wears numerous hats; aside from editing content,…
We recently introduced ✨File Collections, a new feature inside Gain where you can house all of the content your team creates for easy previewing, collaboration, and most importantly, approval. Your team can now upload and preview any type of content, including images, videos, PDFs, vector files, Word documents, Photoshop and Illustrator files, TV ads, and more, alongside social media posts – and keep everything organized in one place. With the support of all types of…
For many, the holiday season is time for eggnog, cookies, and cheer. However, for marketers, the holiday season is more than that: it’s prime time. The end of the year is a critical time for brands because consumers are highly active. In fact, the average consumer spends $1,226 on gifts during the holidays, and sales during this time make up 30% of annual retail revenue. Cloudways predicts that online shoppers may spend up to $1…
Building and maintaining great client-agency relationships is the key to any agency’s success. Your goal should be to make your clients happy. If it isn’t, chances are you won’t keep them for long. There are certain things agencies can do to hit a homerun with clients. And undeniably, there are things agencies do that drive their clients crazy. While it’s important to know what makes clients happy, it’s equally important to know what annoys them.…
Client feedback is an absolute necessity for agencies. Without it, you can’t deliver work that meets your clients’ expectations, and clients can’t achieve their goals. However, not all feedback is equal. Sometimes, the feedback you get from clients isn’t always helpful. They might give vague input or have trouble articulating their thoughts, leaving you clueless and unsure of what they actually want. With so much room for miscommunication and confusion, it’s easy to end up…
From press releases and media pitches to bylines and press materials, public relations agencies can collaborate on various types of content. Creating and approving public relations-related content can be an involved process that requires multiple rounds of approval by internal and external parties. When you’re managing PR content for numerous clients, things can quickly become hectic and disorganized. This is why an approval process is essential for agencies. You need a workflow that doesn’t involve…
